Google ads express vs Google ads? Almost every business knows that they need advertising to succeed. Smart businesses know that in order to reach consumers these days, many of them need online advertising. However, so many companies don’t know where to start. 

Whether you’re a business owner or a marketing professional, you know the importance of getting the best results possible with your available time and resources. That means making smart advertising decisions with your budget, especially on Google’s platforms.

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What is Google Ads?

Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

  • Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
  • Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings and budget.
  • There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

Read also: How Can I Check Real Time Keywords Google Ranking 2021?

What is Google Ads Express?

Google ads express account is an advertising product that helps customers discover your business through ads on Google Search and Google Maps. 

When people in your neighbourhood search for products or services that you offer, your ad can appear next to their search results, along with a business address, phone number and an ad icon to help your message stand out.

Adwords Express is a basic Google Ads service that is designed for advertisers who do not feel confident crunching all the numbers and fiddling with the various settings associated with a traditional Google Ads or Adwords account.

Unlike regular Adwords (both the old and new interface), Adwords Express is almost totally automated. You set a budget, select a product and write an ad and then Adwords Express does the rest for you.

Benefits of AdWords Express:

  • Get more exposure: Reach potential customers who haven’t discovered your business yet. AdWords Express helps you catch the eyes of people searching for your product, service, or business category.
  • Stand out on local searches: Show your ad to potential customers in your neighborhood, right when they’re searching for what you offer.
  • Only pay for results: Set a monthly budget and adjust it at any time. You’ll pay only when potential customers visit your website or call your business.
  • Minimal time commitment: AdWords Express is designed to do the work for you. That will automatically manage your ads for you to help you get the most value from your budget.
  • Create an ad in minutes: Just tell us what type of product or service you offer, write your ad and set a budget

Read also: 10 Paid Search Engine Marketing Advantages To Help Business

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What is the Difference Between Google AdWords and AdWords Express?

AdWords and AdWords Express both allow you to show PPC ads in Google search results, Google Maps, and other related websites in the Google Display Network. The ads created with these two platforms look exactly the same to viewers. The main differences lie in how they are created.

If you’re ready to venture into the world of Google AdWords advertising, you’ll have a decision to make: AdWords or AdWords Express? And here to help you understand the difference between the two.

Google AdWords 

The full version of AdWords is ideal for business owners who desire more control over their advertising Google ads smart campaigns and who want more features. Large businesses, e-commerce companies and those with websites and multiple landing pages are best using the full version. But all of its additional features make it more complex and time-consuming.

The user chooses daily budgets, keywords, bids, and creates the ads that essentially has full control over the account. If the user wants to take advantage of other marketing campaigns, this platform also includes display advertising and videos, and can be set to include Google’s Display Network partner sites like YouTube, AOL and others.

AdWords also offers in-depth Google analytics of keywords, along with detailed reporting of what’s working  and what isn’t so that the user can make adjustments as needed. It also allows for specific geographical targeting, from state and city, to zip code and neighbourhoods.

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AdWords Express

Most AdWords Express features are designed for small, local companies with or without a website, and this platform is ideal for business owners who don’t have a lot of time to manage online advertising. It offers easy setup and is a convenient way to quickly setup online ads, which you’re only charged for if someone clicks them (Pay-Per-Click or PPC).

The user sets a budget and based on the type of business you have, Google will identify a list of keywords that can trigger your ad. Google also maintains and updates the search phrases, so minimal management by the business owner is necessary.

Ads can be targeted for a specific area around your business, or targeted to cities, states or countries depending on your advertising needs.

The ease of AdWords Express comes at the cost of some user control, including the ability to only promote one service or product at a time due to the allowance of one set of keywords and ads. It’s also limited in the keyword data provided, making it difficult to analyze the effectiveness and make improvements.

How do I change Google AdWords Express to Google Ads?

Google adwords express to Google adwords? you can switch between AdWords and AdWords Express with ease once you know where to find it. Simply follow these steps and you’ll have access to the full version of AdWords in a matter of minutes.

  • In AdWords Express, Click the three vertical dots in the right-hand side of the header.
  • Click “view in AdWords” in the dropdown menu.
  • Create a dummy campaign in AdWords Express
  • Set the campaign to “inactive” or set the budget to $0.00.
  • This should give you access to the full adwords express dashboard.
  • You can contact AdWords support and they will do it for you. You can call 866-246-6453* Monday – Friday from 9am to 8 pm EST. 
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So which is best? It all depends on your needs. If you’re a small business looking for quick and easy online ads without a lot of additional detail, AdWords Express may be the right choice. If you’re a larger company or online only Google business that seeks deeper analysis and control, then the full version of AdWords may be the best advertising path to take.

If you don’t have the time to manage campaigns, AdWords Express might be your best bet. However, if you want the additional formats, reporting, and control that AdWords offers, you always have the option to hire an outside PPC management agency.