When a business wants to promote its offering online, Google Ads is a must. Using Google Ads campaign specialist, you can reach people searching and people browsing. According to StatCounter, Google has over 90% share of search worldwide and with display ads, Google says you can reach over 90% of internet users.

But not every company has the in-house knowledge and experience needed to run effective advertising campaigns with Google Ads. So, where do they go? Well, working with a Google Ads Specialist job description is a great option. They’re experts who help manage ad campaigns.

What is a Google Ad Specialist?

A Google Ads Specialist is someone that plans, sets up and manages campaigns in Google Ads. They might be dedicated to helping people advertise their business, or they might be an all-rounder who helps with ads, along with other related needs, including websites, landing pages, email campaigns and more.

Some companies choose to work with a Google Ads professional to help them manage their campaigns. This is especially the case if they’re a small business that lacks the time or resources to manage effective campaigns in Google Ads. 

The most successful campaigns require ongoing optimization like adjusting targeting, testing new ads, and modifying bids. There’s a lot to do when it comes to Google Ads.

These experts should be comfortable building and managing campaigns in Google Ads. They should also know about or know where to look for the latest updates and features that Google releases for their advertising platform. 

When you work with an ads specialist, they should be ready to help you with a range of different tasks. Some will have a particular area of expertise, like managing search, display, video or other types of campaigns in Google Ads, but there are some things that all good experts will do. 

That will explore these in a moment. The main thing is they are ready and eager to help make your campaigns a success.

Read also: Pay Per Click Advertising Philippines and How it Works 

How Much do Google Ads Specialists Make?

Google ad specialist salary? According to Glassdoor, the average base salary for a Google Ads Specialist is $71,000 in the United States. Upwork says that the typical rate for a freelancer is between $15 and $40 per hour. However, an established freelancer can easily charge $80 or more depending on their experience and the work they will complete. 

Google ads specialist certification? If you’re a business looking to work with an agency, then fees can vary depending on what the agency is expected to manage. This includes the number of campaigns, advertising budget and how many people would be looking after your account. Most agencies use one of the following engagement models or a combination of these:

  • Monthly fee
  • Hourly rate
  • Percentage of ad spend
  • Results-based fee

Depending on the work they will be doing, you can expect to pay upward of $1,000 per month for an agency that is experienced at optimizing campaigns. That being said, you will find agencies that charge less and others that charge significantly more. It typically comes down to where they’re located and the skill and experience of their team.

Is Being a Google Ads Specialist Worth It?

Become a Google ads specialist? It’s always a good idea to include the benefits of the job the company will provide such as:

  • Demonstrate your expertise. Show current and prospective clients that you’re a certified online advertising professional with a personalized certificate that you can print.
  • Help your company become a Google Partner or Premier Partner in the Google Partners program.
  • Flexible hours to give you freedom and increase productivity
  • Life insurance for you and your family members
  • Work remotely in the comfort of your home
  • Free Gym membership so you can stay in shape
  • Fun and energetic weekly team bonding events

Read also: How to Find Top Keywords In Google Analytics? Must Know!

How Do I Become a Google Ad Expert?

Google Ads certification is professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. There are six Google Ads certifications available today: Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps and Google Ads Measurement.

A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can access Google Ads certifications on the Skillshop Google Ads Certification page. Here the tips how you can become a Google ad expert:

Understand Google Ads

The first step to becoming a Google Ads Specialist is to understand how Google Ads works. If you’re just getting started, then I recommend learning about search campaigns. Once you’ve mastered search campaigns, you can then move to display campaigns and the other types of campaigns you can manage in Google Ads.

They recommend starting with a great Google Ads Course and creating your own Google Ads account with a budget of $1 a day. You’ll be investing in your future. And you can learn more in my post covering the quickest ways to master Google Ads.

Become Google ads certified

After you’ve figured out how Google Ads works, the next step to becoming a Google Ads Specialist is to get certified in Google Ads. Google provides exams covering the different types of campaigns you can manage in your account. Once you’ve passed an exam, you can say you’re certified in that area of Google Ads. Certifications include:

  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Shopping Ads Certification
  • Google Ads Apps Certification
  • Google Ads Measurement Certification

Apply Your Google Ads Skills

After you’ve earned your Google Ads certification or certifications, it’s now time to put your knowledge to use. You can only learn so much through online courses, demo accounts and exams. 

It’s time to use your skills. You can apply your knowledge by getting an entry level job, freelancing or volunteering for a community organization. Once you’ve made a start and demonstrate your skills, you will quickly become a valuable asset for the companies you’re helping.  

Keep Up With Google Ads Changes

There’s always a new feature to experiment with when it comes to Google Ads. As a Google Ads Specialist, you need to keep up with these changes. You will find that some new features work well for one client, while they don’t work for others. It’s all about experimenting.

Collect Client Testimonials

As you work with clients on their accounts, collecting testimonials and reviews is important. While most clients won’t want you to share their results, some will be open to sharing top-level details about the improvements you’ve made to their campaigns. 

It also helps if you’re able to include details like the percent you’ve increased conversions or other important metrics. Remember to get the ‘okay’ from your client before you share them. Building trust is an important foundation for developing long-term relationships with clients.


To be a successful Google Ads Specialist, you need to be very detail oriented and tech-savvy. You’ll also need to be ready to continuously learn and stay up to date on the latest changes within the digital marketing field. Technology changes so quickly and you’ll need to be ready to pivot when a new feature or tool is released in Google Ads.

Ginee Ads Philippines: Ads Campaign Specialist!

You can be a specialist of your own for your business or you can consult and talk to us about Ads Campaign because we’re the specialists to help you manage your ads from multiple channels such as Google ads, Facebook Ads, even CPAS to boost your ROAS and increase your profits and brand awareness.