With new products popping up around Google Trends products to sell, you’ve decided to freshen up this list with the trending products to sell in 2021. 

Some argue that you shouldn’t sell trending goods, or whatever everyone else is selling but you know from experience that that isn’t true. Here’s why you added trending products to one of your stores and saw people frequently visiting and making repeat purchases. 

All because you had listed the most interesting and in-demand items. What you concluded is that if you ride the wave early, there’s a good chance to make a profit in a short period. 

Another advantage of selling popular products is availability: In addition to the rising stars on platforms like Oberlo, you’ll be able to find a great selection of trending products on wholesale marketplaces such as Handshake. 

Let go of self-limiting beliefs that you can’t make money with trending items. Consumers are willing to pay top dollar for hot new products as they look to earn bragging rights of being the first to try them. 

Related Article: Social Media Marketing Strategy

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What is a Search Marketing?

Search Marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo to how to sell online.

Visualize the last time you searched for something whether that be on Google, Yahoo, or Bing. The text you typed into that small search box is called your “search query,” which then directs you to a page similar to the image below. This page is known as a SERP or Search Engine Results Page. 

Various studies have found that the higher you are on the SERPS the more likely you are to gain traffic to your website. But the question is how does Google determine who gets these top placements? This is where search marketing comes into play.

Search Marketing is divided into two main categories :

  • SEO (Search Engine Optimization) gaining search engine listings via unpaid tactics.
  • PPC (Pay-per-click or paid advertising) gaining search engine listings via paid tactics.

Why is SEM So Important?

Search Engine Marketing, more commonly referred to as SEM, is one of the most important marketing channels to generate web traffic. It compliments SEO and content marketing and gets your brand at the top of Google, Bing and all the other search engine players world wide. Here are the reasons why SEM is so important.

More Money

The number one reason that any marketing agency should be pitching SEM to their clients is more money.

While Bing, Baidu, Yandex and all the rest offer profitable playgrounds for search ads to bring in more money, Google has some hard data to prove it. According to Google, any business can double their investment on AdWords!

Anyone who has ever run an SEM campaign in AdWords knows that while this is possible, you have to know what you’re doing to achieve these results. At the end of the day, SEM offers brands and agencies the potential to make more money from their marketing campaigns.

SEM is Conversion Focused

SEM is an important conversion driver for marketing campaigns of any type. The reason is because paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. 

Organic results aren’t typically linked to landing pages, but paid ads are. With this in mind, SEO can support brand awareness and top of funnel activity, while paid ads can really focus on a specific goal and end of funnel conversions.

SEM can Increase Brand Awareness

According to Google, search ads can increase brand awareness by 80%. Even if ads don’t receive clicks, brand names are still clearly visible on the top of the fold, and searchers may still read or recognize the product, brand name or URL when they see the ad.

Searchers might also take notice when ads include keywords and search terms for competitor brands, as the brain tends to compare things that are listed side by side.

How Does SEM Work?

SEO and SEM should be fundamental parts of your online marketing strategy because the algorithms that power search engines are becoming more sophisticated by the day. That means a well-thought-out paid search advertising strategy has become an absolute necessity if you want to ensure high rankings in the searches relevant to your business.

Tools like Advertising Research can help you monitor competitor’s ad copy and landing pages, which allows you to gain insight into how to optimize your own campaigns as well as what you can do to beat your competition. 

In search engine marketing, advertisers pay for impressions that result in visitors, hence the name pay-per-click. Search engine marketing aims to reach users when they most need the information you have to offer, which makes PPC advertising ideally less intrusive. 

All in all, a well-constructed SEM strategy can also boost your website’s SEO by attracting high-quality traffic. This proves to search engines like Google that your website is an authoritative source, which can in turn boost rankings trending product.

You may be interested: SEO vs. SEM

What are The Benefit of Search Engine Marketing?

Search engine marketing (SEM) is one of the most cost efficient ways to reach your target audience when they are ready to buy. Research shows that 90 percent of online searches are conducted by people who are at the end of the buying cycle.

Done properly, SEM will get your ads in front of your target audience with content that is highly relevant to them, all for free until they click on your ad that is trending products to sell.

With SEM, your ad is placed on the sponsored section of a search engine’s result page. It is ranked based on how much you pay for keywords (the more popular a keyword, the more expensive it is) and a ‘quality score’ of how relevant your ad is in relation to others.

While SEO takes time to grow, SEM can be done quickly enough and offers many benefits for your business. Here are 4 benefits of using search engine marketing :

  • SEM grabs the attention of your audience at the right time
  • It’s easy and quick to implement
  • It’s measurable
  • It helps raise brand awareness to sell in 2021

30 Google Trends Products to Sell in 2021

Now it won’t be nice to keep the secret of higher revenue in dropshipping business from you. There are always some niches that are more profitable. People are searching for them and that makes these niches the golden geese of dropshipping. Hence, some of these niches/categories according to Google Trends that have garnered the most sales are listed below 

Before you determine what to sell online and start exploring different dropshipping niches, there’s something you should know. Some of these best selling products online may not work for your store. Why? Because everyone is selling them! When everyone sells a trending dropshipping item it becomes a regular item and loses its charm. 

That’s why these are listing the Google Trends niches of 2021 so that you can find the top-selling items online.

Make The Aromatherapy Candles

Aromatherapy candles can help people relax after a tiring day and are popular nowadays. Aromatherapy candles are perfect to cap off a busy workday. It’s easy to make these aromatherapy candles and sell online.  

You only need to add your own flair and essential oil blends to create the most calming candles. You need the capital of PHP 5,000 to PHP 20,000 to start this business.

Aromatherapy candle making is one of the easiest online business ideas because you can do it at home or even a small space. The profit margin is also high, with quality, artisanal candles selling for as much as PHP 1,000 each.

Offer Online Tutorials

In this pandemic and the quarantine, online tutorials will be the most sought for. If you are an educator and want to earn extra cash on the side, you can offer online tutorials in Math, English, Science and other subjects. 

The starting cost for this online business idea at home is low. To start this business you have to have your own laptop and also wifi. You can also use open-source materials for modules. 

Craft Your Own Beverages

Boba, Coffee and milk tea have become the best selling beverages nowadays. Why don’t you start to own your beverages business.You can turn your love for beverages to an online business idea for beginners. Craft your own blend and sell it for profit. To start this business, you have to prepare the capital which starts from PHP 3,000 to PHP 7,000.

Sell Home Cooked Meals

Are you good at baking and cooking? If yes, why don’t you try to make it a business. You can get the money while doing the things you like. You can cook or bake the popular meals and sell them online. For this home cooked meals business, you need to have a capital of PHP 2,000 to PHP 5,000.

Sell Your Preloved Items

If you have a lot of stuff at home which is not used anymore. You can try to sell them on the application. When you sell your unused stuff, you will clean your wardrobe and also get money. So what are you waiting for, check your closet right now and see whether there is an unused item that is still usable and in a good condition.

Resell Skincare Products

People love to pamper themselves. Self-care is just one of the many ways people do to cope with pandemic-related stress.You can try to resell beauty products and kits with a starting capital of at least PHP 5,000 to PHP 15,000.

You can try to sell essential items like face masks, face shields, disinfectant, and various grocery items. You can offer your products on social media and provide free delivery to attract customers. Start by buying your products in bulk and selling them for retail prices online.

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Build Apps And Websites

If you are good at coding and design skills, you can make decent money by offering your services. You can create mobile apps, e-commerce websites, and other digital products. All you need are your skills and a decent laptop or personal computer. You need the capital of PHP 5,000 to PHP 30,000 to start this business.

This online business idea is profitable and worth trying because there will always be a demand for tech-savvy people. Companies are also looking for professionals who can help build their apps or websites. 

Start An Online Loungewear Store

One of the best business ideas in this pandemic is to start an online loungewear store. Since all people stay at home due to this quarantine, they might use the loungewear at home. You can offer pajamas, dasters, slip dresses, and even nighties. Make the clothes yourself or buy them in bulk. Prepare PHP 3,000 to PHP 15,000 for this business capital.

Monetize Your Own Art 

This is one of the many online business ideas that tap your existing skills. If you’re an artist who offers digital and/or traditional paintings, why not sell them online? You can sell pieces you’ve already made or offer your services to make custom art. 

You might need a laptop, graphic tablet or other art material for this business and the capital might take PHP 3,000 to PHP 30,000.


Toys are a great way to build fine motor skills, encourage imaginative play, and distract kids for a bit while parents are working from home. With 1.8 million average monthly searches for the term “toys” it’s clear they are powering through 2021 and into the new year.


Shoes are one of the best performing products in the first half of 2021. Shoes are perfect for selling any time of year, especially around the holiday season, when you can take advantage of Christmas sales. You can sell custom-made shoes, resell popular brands like Nike or Air Jordan, or sell dress shoes trend products amazon.

You can sell shoes online from your own Shopify store, on third-party online selling sites like Amazon and eBay, and even on social media sites like Instagram and Facebook. There are niche marketplaces for shoes like StockX, Goat or Amazon. You can also sell shoes wholesale to other businesses.

Pens and Pencils

Over the past few years, new and innovative multipurpose writing instruments have played a key role in expanding the scope of these products. Manufacturers are coming up with new offerings, such as stylus pens, different color inks, and pencils in various sizes.

Motor Vehicle Parts

Over the past few months, you’ve seen motor vehicle part sales drastically increase on the Shopify platform. These new trending products continue to be popular as digital sales and services for replacement parts grow. The automotive aftermarket size was valued at $390 billion in 2020 and is expected to rise 3.8% yearly until 2028.

Office Chairs

Rounding out the top 10 trending products is office chairs. Similar to other trending products in the home goods department, you’re probably seeing an increase due to the recent work-from-home trend.

Good office chairs help people work more efficiently and productively. They can reduce chronic back pain and lower healthcare expenses related to poor posture from bad chairs.


Projectors are one of those random top trending products today that become popular every few years and can drive incredible profits while the trend is hot. In this case, projectors had their claim to fame in 2016 and 2017, and again in 2019 and 2020, according to trend data from Keywords Everywhere.

Search volume for the term “projector” gets around 550,000 searches per month. People are also narrowing their search by type, with phrases like “mini projectors” and “projector for home” getting 135,000 and 27,1000 searches per month, respectively. 

These top trending products give you a ton of opportunities to target different customer segments based on projector type and accessories.

Kitchen Towels

Kitchen towels saw huge growth in the beginning of 2021. They are trending products right now, and it doesn’t look like it’s ending anytime soon. The global kitchen towel market is expected to reach a value of $20.9 billion by 2026, according to the latest reports. This is not a trending product you want to miss out on. 

People can use kitchen towels to spot clean, dry hands, hold hot utensils, and much more. The towels are also extremely durable and can withstand repeat uses and washing.

Digital Artwork

Digital art has been spoken about and created for years but really took off during the pandemic. The new wave of celebrity endorsements and the buzz around non-fungible tokens (NFTs), art built on blockchain technology, resulted in digital artwork exploding in 2021. 

Data from Statista suggests the value of the global online art market will reach $9.32 billion by 2024. The most recognized sale is by Mike Winkelmann, the digital artist known as Beeple, who sold his collage Everydays: The First 5000 Days for $69 million at Christie’s.

Eyebrow Enhancers

Looking for the most trending products to sell in the beauty industry? Eyebrow enhancers are seeing an increase in interest across Shopify stores, Google, and AliExpress.

According to data from Keywords Everywhere, the term “eyebrow enhancer” receives 3,600 searches per month, with long-tail variant “eyebrow enhancer serum” seeing 1,300 searches per month on Google.

Neon Signs

Neon signs are next on the list of ​​products trending now. These colorful and fun illuminations are making their way back into the consumer’s eye.

Today, neon signs are handcrafted and more eco-friendly, with modern looks that work perfectly for homes, weddings, offices, restaurants, bars, and special events.Search volume for the term “neon signs” receives 301,000 searches per month.

Tablet Computers

Tablet computers are another one of the top trending products to sell in 2021. These mobile computers usually come with a mobile operating system in a thin, flat package, LCD touchscreen display, and a rechargeable battery.

The market is driven by elements such as lightweight, compact, quick startup, and simple web browsing. Expected to be valued at $35.9 billion by 2024, tablets are becoming a popular computer choice for schools, universities, health care, retail, and commercial industries.

Water Bottles

The global reusable water bottle market is already valued at $8.38 billion as of 2020 and is expected to continue growing by a CAGR of 4% until 2028. 

Increasing threats to the environment from non-reusable bottles and the rise in people leaning toward a healthy lifestyle drive this trend. Your target audience is likely to be more health conscious and aware of the harmful effects of one-time use bottles.

Pet Products

It is no secret that the pandemic created upheaval across the board in 2020. However, one category that had low fluctuation was the pet care industry. Pet care is a niche that sees steady growth that is unlikely to change any time soon. Ecomdash calls pet food one of 2021’s most lucrative ecommerce niches. 

Significant buzzwords to look for include health, natural and organic. According to a study by Neilsen, pet food sales are ‘soaring’ with increases between 30 to 52 per cent.

Tech Industry

Tech is a segment where steady and continued growth is almost inevitable. As long as the makers of high-ticket high-demand products continue to tweak and adjust details regularly, consumers will always need new accessories and gear that are compatible.

A product that is currently seeing a dramatic spike in popularity is the wireless charger. As sales soar, industry experts predict that the wireless charging market will have a value of 22 billion by 2022.

Health and Wellness Products

Many products promoting health and wellness see consistent popularity over time. However, a trend to consider in the category right now are anti-snoring devices.

Google Trends tracked an impressive amount of growth in this category. Another positive point regarding anti-snoring devices, the popularity and necessity of the devices is evergreen.

Women’s Fashion

While styles may come and go, shapewear is a trending product here for the long haul. Women seek out various products to change their silhouettes and have done so for centuries. 

Modern shapewear has a considerable amount of variety, meaning customers will not likely find a single item to meet their needs. This, of course, necessitates more products and purchases. Experts estimate that shapewear sales will top 5.6 billion dollars by 2022.

Hair Accessories

The number of hair accessories available is staggering, as are the sales for these products. A portable and affordable product means the market for hair accessories sees steady growth. However, the headscarf is showing skyrocketing sales with no sign of the trend slowing.

Men’s Accessories

People frequently think of men’s accessories as a limited market with close ties to holiday shopping. While sales increase for men’s accessories during the holiday season, men’s watches are experiencing significant growth since 2008.

In addition to the traditional men’s wristwatch, sales parlay well into the areas of smartwatches and fitness trackers. Another trend in men’s watches worth looking at is the minimalist watch. Social media influencers are hyping this trend right now.

Kitchen Products

Reusable bags are a remarkably easy product to sell and are also a trend that continues to grow by leaps and bounds. Google Trends shows a growth of more than 25 per cent since 2018, and there is practically no limit to this product.

As eco-friendly, reusable, and sustainable are trending terms that all fit in the description of these bags, you can focus on many niches. Additionally, you can target bags that work well with your niche. Designs for bags that focus on specific categories make great impulse add-ons and potential gift bags.

Beauty Products

In an immense category, nail extensions stand out as a consistently trending beauty product that is not slowing. Because there are so many names for the item, you should make sure you have all of the common hashtags for false nails. 

For example, Instagram has more than 106 million posts for the hashtag nails, 55 million posts for nail art, and over 13 million posts for the hashtag nails of Instagram.

Children’s Products

A staple of most children’s playrooms is the plush animal. Even though kids enjoy technology, the stuffed toy is still a trend that remains strong. Additionally, surveys showed that 7 percent of adults sleep with plush animals, so the product reaches beyond the kids.

Bluetooth Speaker

Bluetooth speakers have evolved over the past few years, with multiple companies manufacturing high quality products featuring the latest Bluetooth 5.0 technology. You can easily buy good-quality speakers to sell online.

Demand for Bluetooth speakers shot up in 2016, and has remained relatively stable over time. As companies introduce new and advanced technologies, the trend will continue to rise.

Smart Watch

Smart watches are all the rage right now, with big companies like Samsung and Apple producing their own variants. However, you don’t need to choose something too expensive; you can easily buy cheaper ones to sell in your ecommerce store.

As the trend shows, demand for smartwatches around the globe has consistently risen, and will continue to do so. Not everyone can afford a premium smart watch, leaving significant gaps in the market that savvy entrepreneurs can exploit.

Wireless Phone Chargers

Wireless phone chargers are the next big thing in smartphone accessories. Why? People are fed up with regular charging devices. They all come with a wire.

It’s a better idea to start selling wireless phone chargers on your ecommerce store. You can directly import wireless chargers from manufacturers, or dropship the product to your estore.

Although interest is currently low, this trend shows that wireless phone chargers are evidently a popular point of interest for people across the world. We can safely predict that this will rise and continue to do so, as more and more phones transition towards wireless phone charging.

Related: Best Selling Trending Products


If you want to start a business and don’t know what you want to do. Read this article for your inspiration. Don’t forget to choose the ideas that suit your passion so the business will work well. 

Keeping track of everything is straightforward with the omnichannel platform’s interface. When selling on an online platform, it’s easy to become overwhelmed. Because of this, you’ll need Ginee Philippines’ assistance. An ERP system makes it easier to manage products, orders, promotions, and customers.

Ginee Philippines offers one dashboard for all of your company finds making online selling a lot easier. You can register for free for 7 days, and explore the wonders of employing an omnichannel for your enterprises. So what are you waiting for? Sign-up today!

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