Do you want to connect your Shopify store to Facebook? Are you struggling to figure out how to sell products on Facebook using Shopify? You might be having your Shopify store already in operation; and must be looking for ways to enhance your brand’s presence through multi-channel selling across Shopify Facebook Marketplace integration surfaces.

Read also: Shopify Philippines: Set Up E-Commerce Website In No Time!

Combine the power of Shopify with Facebook Marketplace to increase your sales because; “You can’t wait for customers to come to you. You have to be available where they are.” Additionally, with Marketplace, Facebook offers brands and businesses to meet their customers where they already are.

Read further to know why you should shift your business across Facebook surfaces and how to sell effortlessly across the platform.

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Why Should Shopify Merchants Extend Their Shops Across Facebook Surfaces?

Currently, people are living in an era where online shopping has become a necessity. As a result, merchants are looking for an alternative that supports their business. 

Through all these years, Facebook has made several innovations such as Facebook Shops and Marketplace for the SMBs and brands to increase their product reach and enhance their presence among the right audience.

With Facebook & Instagram Shopping, you can showcase your Shopify products on Facebook Marketplace without much of a hassle; and can sell effortlessly among the connections already made on Facebook. 

Besides, it enables you to leverage the Checkout on Facebook, easy account set-up, seamless onboarding, secure communication, robust order management tools, and seller resources to support you in and out.

Facebook Shops for Business

Facebook has recently launched Facebook Shops; making it easier for you to list your products and manage inventories. People can now navigate to your shop, buy products and items for sale on Facebook Marketplace.

Your shop allows you to customise your product inventory, communicate with buyers through messenger, showcase reviews and ratings from customers, and help view insights about your listings on Facebook.

Order Management Tools

Facebook Marketplace provides you with the additional facility of order management tools to enhance your selling experience. If you are selling across Facebook surfaces through the listing partners, you can leverage the features of order management tools. Some of the tools offered are:

  • Onsite checkout: You can purchase products from Facebook shop surfaces without having to leave the App.
  • Sales tax management: Through Facebook tools, you can calculate the sales tax on your product category and delivery addresses of the customers.
  • Regular updates: Shoppers get notified at regular intervals, making it easy for them to track their orders.

A Personalized Shopping Experience

Facebook Marketplace helps customers connect to the product of their choice by tracking the user’s activity. It provides specific results to the customers by showing relevant content based on variables such as products of their interest and clicks.

Low Selling Fees

On Facebook Marketplace, you can sell in a minimal amount as setting up your shop on Facebook is free of cost and requires no listing fees. Thus, providing you with an opportunity to list unlimited inventories on the platform. 

Once you make a sale, you have to pay a transaction fee of 5% for a product of more than $8; or $0.40 for the transaction for the products under $8. (Currently, there is no commission fee.)

Facebook Offers You a Variety of Selling Opportunities

Connecting with Facebook surfaces opens the door for you to sell across various platforms like Instagram, Whatsapp, Facebook Messenger, and Shops. Now you can explore your business and increase your product reach through Live sessions, Stories, or Ads.

Also, the Facebook sales channel allows understanding your most engaged audience as a step to reach more shoppers. Thus, creating a positive buying experience and allows seamless shopping to the shoppers.

Do You Want to Manage Multiple Marketplace Just by Single Person?

Of course you can! You can handle multiple stores from all marketplace just by single dashboard. Cut your Business’s cost, and Boost your Efficiency at the same time.

What Can You Do with Facebook Marketplace?

Today more than 1 in 3 people on Facebook in the US use the Marketplace each month to buy and sell products. Now, you can boost your product sales, drive more revenue, and checkout from within the app through Facebook Marketplace.

How to Connect Your Shopify Store to Facebook Marketplace?

You may be wondering Facebook Marketplace vs Shopify, which one is better for your online business? But, you don’t need to worry about that, because actually you can combine the promotion between those two. Moreover, you can also register your online business in Google Shopping Shopify integration to promote even better.

Want your business to reach more sales? Try setting up Shopify Etsy integration, eBay Shopify integration. Many businessmen say that Shopify eBay integration review is a great way to promote business in a wider scope as well.

You can sell on Facebook Marketplace by either setting up your Shop via Facebook or with the listing partners. If you sell with the other platforms which aren’t yet partnered with Facebook; you can onboard through Facebook & Instagram Shopping and get your products listed on behalf of platforms such as Shopify, BigCommerce, and others.

Read also: Unable to Connect Facebook Page to Shopify, How to Fix It?

Setting Up a Shop with Facebook

You can experience effortless selling across Facebook surfaces by establishing your Shop with the help of the Commerce Manager. To create a Shop on Facebook:

  • You must have a Facebook Business Account.
  • Create a Facebook Page with your business name.
  • Register your account with the Commerce Manager to set up a shop with Checkout.
  • Follow Facebook Merchant’s terms and conditions.
  • Select Shop Tab on your Facebook page.
  • Follow the instructions to add a shop to your Facebook Page and add your products.
  • You can add products manually or with the help of CSV files.
  • As soon as you add products, your shop will automatically be verified.

Link Your Shopify Products on Facebook Marketplace through Facebook & Instagram Shopping

Connect your Shopify depop integration to Facebook Marketplace with the help of Facebook partners and leverage the features of Facebook & Instagram Shopping; which will ease your work and save your time to sell effortlessly on the platform without any hassle. 

Besides, Facebook & Instagram Shopping provides checkout on Facebook; and helps you with simplified product listings on Marketplace, real-time inventory synchronisation, and order management. To list your Shopify products to Facebook Marketplace:

  • Download Facebook & Instagram Shopping from the Shopify App Store.
  • After installing the application, connect the app with your Facebook Account.
  • Choose the Facebook Page on which you wish to set up your Shop.
  • Configure Commerce Manager on your Facebook Shop.
  • Set up Default Mapping and import your products on the App.
  • Upload products in bulk or create profiles to showcase the products on Facebook Marketplace.

Perks of Selling with Facebook & Instagram Shopping

Facebook & Instagram Shopping assists you in establishing your business on Facebook Marketplace, reducing your workload and providing hassle-free selling on Facebook. It helps you:

  • Manage your orders from Facebook Marketplace through Shopify on a centralised dashboard.
  • Bulk Upload your product listings from the Shopify store to Facebook Marketplace in a single click.
  • Synchronise your inventory across both platforms and keep your shop updated with the latest orders and sales.
  • Assist and help in getting Marketplace approvals, handle errors and simplify support from Facebook

Read also: 3 Steps on How to Sell Services on Shopify Effectively


The evolving Facebook Business with the brand new features and latest updates; setting up shops on Facebook Marketplace has become effortless. With the Facebook Marketplace; brands can quickly promote their products to a much broader audience, scale their commercial enterprise, and boost their social commerce.

Join Ginee Philippines!

In order to expand your online business, you can do Shopify Facebook Marketplace integration by using steps that have been mentioned by Ginee above. After that, you can manage your online store in a single dashboard with Ginee Philippines! In Ginee dashboard, you can manage products, orders, promotions, chats, ads campaigns, accounting reports, and more. Increase your sales now and join Ginee Philippines FREE!

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