Lazada is an excellent platform for sellers looking for part time work. However, if you decide to turn your side hustle into a long term business, you should consider becoming an authorized reseller of branded products or, better yet, creating your own product brand. Understand what is LazMall in Lazada and its benefits in this article.
Read also: 3 Steps How to Join Flash Sale in Lazada Philippines
What is LazMall Legit?
LazMall is a marketplace that offers products from local and international branded sellers as well as authorized distributors for customers who want access to a wide range of branded products. LazMall gives them the best shopping experience, with loads of authentic branded products, which they can get quickly and easily.
LazMall provides customers online shopping experience by providing the following promises:
- 100% Authenticity: Is LazMall legit? Lazada guarantees you will only receive original and authentic branded products on LazMall. If you get a non-authentic product, Lazada will provide you with five times your money. Terms and conditions apply.
- 15 Day Easy Returns: 15 day easy returns for all LazMall products, except non-returnable categories according to Lazada’s guidelines.
- Delivery the next day: Customers want to receive their products faster, will choose your product over others. This only applies to products Fulfilled by Lazada (FBL).
What are the Benefits of LazMall?
One of the LazMall benefits is that LazMall products have higher conversion rates simply because consumers are assured that the product they are purchasing is genuine. This eliminates the uncertainty potential buyers face when deciding if an item is worth buying.
- The LazMall badge will show up on your products throughout the customer journey
- Better homepage visibility (and overall better search ranking).
- Exclusive access to LazMall campaigns, for example the Mega Campaign barter program.
- Sellers will be included in a channel dedicated to LazMall brand.
- Up to 6 products can be added in Seller Picks (instead of only 3 for Marketplace Sellers).
- Gaining access to Golden Slot and Marketing Solutions.
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LazMall merchants also enjoy complimentary customer service team services exclusively for LazMall customers.
In case of product return, the whole process will be managed by Lazada through Lazada warehouse. Customers can also choose Lazada staff to pick up goods depending on their location.
What is the Difference Between Lazada and LazMall?
Are you confused about the differences between LazMall Lazada Philippines? LazMall is part of Lazada, but LazMall only contains sellers that sell 100% original and authentic products. What is LazMall flagship store when searching for a product?
When you search products in LazMall, all of the item list available is from flagship stores with original branded products. Whereas if you search items through Lazada, you can see items that sell by any type of seller.
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Besides that, merchants must adhere to the highest standards. Though any reputable brand or authorized distributor can sell on Lazada, they are only awarded the LazMall Badge if they meet the following stringent criteria.
- 70 percent seller rating.
- 2% of reservations are canceled.
- 80% of the time, orders are delivered on time.
- Chat response rate of 85%.
There is also a difference in commission rate between LazMall sellers and Lazada sellers. LazMall commission rate charged higher than Lazada seller.
Furthermore, there are always new releases from well-known brands to keep an eye out for. Established brands and their latest offerings can already be seen on the landing page. This is something that only LazMall sellers can get.
What Does LazMall Mean in Lazada?
When a customer searches for a product on Lazada, they will see a list of products that are both branded and unbranded.
However, there may be some uncertainty on the customer side because not everyone knows what kind of product they will receive at the end of the purchase when it is sold by a third party seller. Buyers are frequently concerned about counterfeit and fake products on the Lazada platform.
As a seller, you may face risks as a result of this potential uncertainty. If a customer is unable to decide whether to buy or leave, your sales may suffer. Being a LazMall seller comes in handy here.
LazMall is a virtual mall within the Lazada platform that features carefully curated leading brands and international products. It houses both authorized brand distributors and top-rated online brands. LazMall is different from LazGlobal. What is LazGlobal?
LazGlobal refers to brands and shops that do business outside of Southeast Asia. A LazGlobal Seller is easily identified by the purple ribbon with the words LazGlobal right below the product.
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Should I Selling in LazMall?
Despite the fact that Lazada is a free online selling platform, its overall goal is to satisfy customers. In addition to fulfilling the promises made by Lazada to online shoppers, a LazMall seller must ensure the authenticity of the products he submits to LazMall. If a seller is caught with a confirmed counterfeit case, the seller will be removed from LazMall automatically.
If you have a product or your own brand, you can start selling as a LazMall seller. You can also get benefits from selling on LazMall. Customers will certainly have more trust in the store and the goods you sell. To get started selling in LazMall, first go to Lazada Seller Center to sign up or change your type of seller.
Read also: 4 Lazada Tricks You Need to Know Now, Worth It for Sellers!
Conclusion
Shopping online used to be such a minefield. What you see is not always what you get. Counterfeit goods were abundant. They were inexpensive, but they lacked quality and authenticity. Every purchase felt like a gamble! At the very least, what you get with LazMall is peace of mind and an amazing shopping experience, just like you would in a real mall.
LazMall is a marketplace that offers products from local and international branded sellers as well as authorized distributors for customers who want access to a wide range of branded products.
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