Are you curious about what is business model canvas? In this article, we are going to discuss it. Let’s check this out!

What Is Business Model Canvas?

What are business model canvas? The business model canvas is a management tool that is used to create a strategic business idea or concept. The business model canvas usually appears as one page documents.

Business model canvas is an important thing when setting up a business. It helps to find your business idea. How to create business model canvas in word? Usually the right side of a business model canvas focuses on the external thing and the left side focuses on the internal one like business. Both internal and external factors will help you to know your business value proposition.

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Why Business Model Canvas Is Important?

Business canvas in business, is it important? As mentioned before, business model canvas is a fundamental thing in business. The reason why you need to use it because it will give you many benefits such as:

  • Business model canvas can be used as a roadmap
  • Business model roadmaps allow you to pivot as needed.
  • It is easy to use. You can use this canvas in just a few hours 
  • A business model canvas is more agile
  • Help to provide a quick overview of the business model
  • Help to avoid the unnecessary details compared to the traditional business plan
  • Easy to use and understand
  • Easy to edit and it can be shared with employees and stakeholders easily
  • Can be used by large corporations as well as startups with just a few employees
  • Help to clarify the different aspects of the business that are related to each other. 
  • Business model canvas template can be used as guidance to brainstorming sessions on defining your business model effectively.
  • Help you to find out your business canvas idea
  • Help the process of making connections between what your business canvas model idea is and how to make it into a business

How To Use Business Model Canvas?

There are nine parts in the business model generation canvas business owners need to search and analyze if they want to have a successful business like starbucks business model. The nine parts consist of customer segments, customer value propositions, channels, revenue streams,customer relationships, key partners, key resources, key activities, and also cost structure. 

Once you have filled out the business model canvas example, you will need to conduct market research on each of the elements you have filled. Then the data you have found can be used as a comparison to each element that helps you to be a successful business owner.

Read also: 2 Very Useful Business Plan Templates to Help Every Business

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Components Of Business Model Canvas

Here are the components of business model canvas you need to know such as:

Customer Segments

The first component of a business model canvas is the customer segment. Customer segment is the group of your business target which can be personal or company.

You can segment your customers based on the similarities such as gender, age, interest, behaviors, geographical area and many more. When you do the customer segment, you will easily analyze your customers needs and find out your selling ideas.

Customer Relationships

In the customer relationship, you need to consider what relationship you want to create and have with your customer and how you will interact with them.


Another part of the business model canvas is channels. Channels are used to describe how your business reaches your target customers and communicates with them. By using channel, you can connect with your customers.l

Revenue Streams

Revenue streams are an important part in business. Revenue streams a business source from a company that generates money by selling their product or service to the customers. In this revenue segment, you need to describe how you will earn revenue from your business value propositions.

Key Activities

There are also key activities that you need to focus on. Key activities will be used to fulfill the value proposition, reaching customer segments, maintaining customer relationships, and of course generating revenue.

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Key Resources

Beside key activities, there are also key resources. Key resources are used to create your business value proposition. You need to list down which key resources or the main inputs you need to carry out your key activities.

Key Partners

Key partners are the external companies  that will help you to carry out your business key activities. These partnerships are needed in order to reduce any business risks and acquire more resources.

Cost Structure

In this cost structure segment, you need to identify all the costs needed when operating your business. There are two types of cost structure such as cost-driven which focuses on minimizing costs whenever possible and value-driven which focuses on providing maximum value to the customer.

Value Propositions

The last segment is the value proposition. Value proposition is a business model canvas heart that can help you to represent the solution to your business product and service problems. Your business value proposition has to be unique or must be different from all your business competitors.

Tips Of Using Business Model Canvas

A business model is a business plan that describes how a business intends to make profits. It explains who your customers will be and how you deliver value to them and any related details of financing. In this business model canvas, you can define these different components on a single page.   

Business model canvas beats the traditional business plan which uses many pages to determine 9 fundamental things in business. The right side of the canvas focuses on the external factors that you can’t control like customers and markets and the left side of the canvas focuses on the internal factors like production, cost and so on.

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The business model canvas is used as a management tool strategy that lets business owners visualize and assess your business idea or concept in one page documents which contain 9 fundamental parts of your business. After you determine your business, don’t forget about the canvanizer create account and the campaign and promotion to help boost up your sales.

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