Marketing can be confusing, especially if you’re new to selling. You might think that marketing is too complicated or expensive to work for your business. Maybe you’ve tried one or two ideas without success. If you’re getting stuck, then making a marketing strategy Shopify might help.
You might use several tactics to attract and keep customers. Each of these tactics is a part of your marketing strategy, and your marketing plan outlines how and when you use them. Your marketing plan helps you make decisions about who you are trying to reach, what you want to say and how to get the word out for Shopify marketing strategy 2021.
A bit similar to Shopify marketing strategy 2020, you also need to understand that your marketing goals can make it easier for you to find the marketing tactics that are right for your store at different parts of your selling cycle. Below, find some basic steps to get started with a marketing plan.
You may be interested in: 10 Top Tips for Small Business Search Engine Marketing
Consider Using a Competitive Pricing Strategy
Based on competition rather than demands or the costs incurred. Why does this work so well?
It’s because pricing is one of the most important factors when it comes to online shopping. Online shoppers are more than happy to swap stores when they discover other places selling similar products at cheaper prices. By being able to offer competitive prices, you keep your customer base stable.
Write SEO-Driven Content Pieces
Why is blogging important? Blogging is important because of its capability to rank in Google.
Think about it. If you’re a small Shopify store with only a handful of products, it means that you probably only have a couple of pages that can potentially rank in Google.
But, if you blog and create content, you are actually creating more pages, which gives you more ammunition to rank in Google and get that sweet, free, organic marketing Shopify search traffic.
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Not only that, but you can also use these content pieces to educate your potential customers, teaching them about the problems they’re facing and educating them on how to use your product to solve those problems.
Related: 10+ Steps to Professional SEO Marketing, Think Like a Pro!
Leverage Influencer Marketing
Who are influencers? marketing strategy for online clothing business?
Influencers are people who have amassed a huge audience, usually on social media sites like Facebook, Instagram or YouTube. These people have the uncanny ability to send you huge amounts of traffic and sales, simply because they have recommended your product to their fans.
However, you do not want to wait for it to happen organically. As with any good marketer, deliberately influencing the process is the key to gaining traffic and sales.
It is important that you look for various opportunities to work with influencers relevant to your Shopify store and get them to promote your products to their audience.
Launch a Giveaway
Let’s be honest. Who doesn’t love freebies?
Giveaways are a time tested method to build brand awareness and get people to learn more about your store.
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The trick to doing a giveaway well is to only offer products that are covered by your audience and make it valuable enough for them to want to enter the competition for it.
Set up a Loyalty Program
A loyalty program is a strategy where customers are incentivized (through points and rewards) to come back more often and become repeat customers.
According to Howard Schultz, CEO of Starbucks, their loyalty program Starbucks Rewards is their most important business driver, driving short-term profit gains and long term loyalty to the brand.
There are multiple ways of utilizing a loyalty program, ranging from a digital marketing for Shopify or digital loyalty card (for example buy 5 get 1 free) or a membership points system, where every dollar is equivalent to a point, and more points equals more redeemable rewards.
You can also reward customers for specific actions taken on your website, and use it to subtly encourage them to purchase more.
Get More Reviews
It’s undeniable. Customers will do online research before they click the buy button on your website and who will they trust when it comes to whether they will purchase from your store? Online reviews.
No matter whether it’s a review on Amazon, a private review from other blogs or some kind of review aggregation service, customers will be eager to check out whether your product is worth purchasing.
Go along with this and encourage more positive reviews for your store and products. Help your customers build trust in what you have to offer.
Send Cart Abandonment Emails
68.63% of customers add your product to the cart, then fail to check out. That means that if you do not find a way to get them to come back to click that big checkout button, you’re losing a ton of sales. Don’t worry all is not lost.
You can get them to come back by sending them a cart abandonment email. A cart abandonment email is an email that is triggered when a customer adds your products to the cart and does not check out.
When a customer receives that email, he or she will be reminded to hit a purchase in your store.
Use an Upsell
According to ConversionXL, there are only three ways to generate more revenue for your store. You can either:
- Get more new customers.
- Get existing customers to buy more often.
- Increase the average order size of every customer.
- Most of the tactics on this list can help you with acquiring more customers or getting existing customers to buy more often.
What about increasing the average order size? Simple add an upsell.
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An upsell is selling a customer who just bought something and is, therefore hot something else that complements what he just purchased. A classic example would be selling a tie to someone who just bought a suit.
Set up a Shoppable Instagram Feed
65% of Instagram users actually use their Instagram feed to discover new brands and look for inspiration on what to buy.
The problem is they are unable to buy a product at the very moment they are in a buying mood. They’ll have to exit Instagram, go to their browser of choice and type in your store name. It’s a hassle.
Can you imagine the number of sales you’ve missed out just because the customer couldn’t be bothered to leave Instagram? Well, it doesn’t have to be this way. You can turn your Instagram into a Shoppable feed instead.
Develop a Referral Program
The best marketing strategy that always works to get you more customers is word of mouth. After all, people only spread word of mouth if they are satisfied with your products.
However, here’s a piece of bad news. Despite the fact that many satisfied customers would love to tell their friends about your product, the truth is only less than 30% of them actually do so.
Why? Because your customers are forgetful. Not only that, there exists in real life few opportunities that they would be able to share your product with their friends or Shopify marketing team.
Solve this by developing your own referral program. A referral program deliberately influences the word of mouth process by incentivizing customers to share your products with their friends or Shopify marketing agency.
When their friends become your customers, they, in turn, are encouraged to share about your product with their friends, building some kind of never ending viral loop that continues to send traffic and sales to your store.
Conclusion
When it comes to marketing your brand online, there is no one size fits all approach.
So that recommend getting to know your customers better, understanding what they expect from your brand as Shopify marketing experts and implementing tactics that entice their interests.
Another great way to see what works for you is to test strategies one by one. Measure the impact of every little thing you implement before taking on something new.
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