Have you ever heard about SEM? If you haven’t heard about it, you might be curious about search engine marketing’s meaning. SEM is the online marketing strategy which can help your business. You will get immediate results when using SEM to market your business. Do you want to know more about search engine marketing basics? In this article we are going to discuss all of it.

Related: What is SEO?

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What Is SEM?

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SEM stands for Search Engine Marketing which is an online marketing strategy that can increase the visibility of your website in the search engine results page. This search engine marketing is the part of search engine land. 

You can use a SEM campaign for your business because it is one of the best sales campaigns. SEM works based on the keyword which means your ads will appear when someone types something relevant to your ads. SEM is also using an auction based system. That’s why to achieve higher ranks, you have to make great content with a relevant keyword.

Read: What is Search Engine Marketing?

What Is SEO?


SEO stands for search engine optimization which means the process of improving your sites to increase the visibility when people search for products or services related to your business in Google, Yahoo, Bing and other kinds of search engines. The better visibility pages in the search result, the more you get the attention. Your page’s visibility also can help you attract prospective and existing customers to your business.

SEO works by using bots to crawl pages on the web, going from site to site and also collecting information about those pages and putting them in an index. This index helps the searcher find what they are looking for. Then the index will be analyzed by the algorithms to determine the order pages should appear in the search results. The page appears to depend on the ranking factors.

What are the advantages of search engine  optimization? People usually use SEO for marketing. SEO is the fundamental part of digital marketing because many people find information about products and services there. So many businessmen use SEO to market and advertise their brands. 

Related Article: Improve Website Traffic with SEO!

What Is The Difference Between SEM And SEO?

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There are two types of search engine marketing such as SEO and SEM. This SEO and SEM is the fundamental parts for online marketing strategy nowadays which can help you get a higher rank for your business sites. You can choose which strategy suits your business. 

So what is the difference between SEM and SEO then? You don’t need to pay when using SEO which means it is free. You don’t pay Google for traffic and clicks but you need to have great content and use the relevant keyword to succeed in SEO. SEM is also known as paid search marketing where businesses pay Google to show their ads in the search results.

Why Should Business Uses SEM?

Search engine marketing basics are the things you need to know well so that you can run and market your business properly. You need to know what it is, how it works and why you should use it. Here are the reason why you should use SEM for your business

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Get A Result Immediately

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The first reason why you need to use SEM for your business is the immediate result. You will see the quick progress and immediate result when using SEM rather than when you run other strategies which need time to progress. Once you launch your ad with SEM, you can track how your ad is going.

Get More Visibility 


By using paid search marketing, your brand might get the top search result immediately. Whether you are a startup business that is trying to build your online presence or a large business organization that wants to keep the existing brand reputation, paid ads can be the perfect solution.

More Traffic 


Traffic is one of the challenges of search advertising because you need to wait to see the bump of your traffic. This usually happens for the new business buy by using paid ads marketing, you can get more traffic.

Your Business Can Get The Top Result

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Search engine marketing is good for brand recognition which leads to more sales down the line. When you use SEM in your business, your business might appear at the top of search results and most people tend to click on the top result listing. Once you use SEM, your business can be at the top ranking listing which means you will get more clicks.

Highly Interested Prospects


You can get the specific target who is interested in your ads in paid ads marketing. By using paid ads marketing, you can find the one who is interested in evaluating your products or service ad mentioned in your ads.

Detailed Analytics

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You can do the detailed analytics in paid ads, you can let the user know and learn about your ads. Here are some of the most useful analytics include:

  • Where a prospect is geographically located
  • What type of device they are using to search
  • What pages they visited on your site
  • How much time they spent on your site

How To Do SEM From The Basics?

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As you know, SEM is a self-serve operation where you can get the campaign in some period of time when the marketers select the network. If you want to use SEM for your business, you need to get to know the basic search engine marketing concepts first. You can search and download search engine marketing basics pdf from Google too.

Here are tips to have successful campaign with SEM

  • Conduct keyword research and select a set of keyword related to your business
  • Select a geographic location
  • Create a text based ad to display in the search results
  • Bid on a price they are willing to pay 


SEM or Search Engine Marketing is a marketing system that can increase your brand awareness. You can expose your brands with SEM which will give you a big impact on your business. SEM is based on how many clicks you get. To have a successful campaign, you also need to find a good relevant keyword to your ads too. 

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