How do I grow my business on Instagram for 2021, you might ask. The answer is simple, make sure you are doing everything right. Over 800 million people use Instagram on a monthly basis, making it a powerful marketing tool if used correctly. Despite its tremendous growth, visual social media platforms like Instagram still make it simple to expand your following and connect with your target audience.

The aesthetic is everything on Instagram. The images and the feed should be flawless, so plan out your feed strategy and publish photos in accordance with it. Many businesses, for example, will use a product shot and a lifestyle shot alternately, or they will use the same filter on all images. If you have a certain aesthetic vision for your Instagram feed, you should adhere to it to the letter so that it conveys the lifestyle of your target audience.

Related: 5 Questions for Social Media Marketing Strategies

Why is Instagram so Important for Your Business?

While aspirational travel and food photography on Instagram may have made the platform famous, social media as a whole has evolved significantly in the last several years. The vast majority of companies have understood that their posts are being thumbed through by a large number of potential customers every day, whether it’s waiting in line, riding the bus, or working. Mobile marketing is critical to the success of your company.

Instead of taking our word at face value, consider these statistics. Due to its rapid growth after being acquired by Facebook in 2012, Instagram has a monthly active user base of one billion people and a daily user base of 700 million. Instagram stories are viewed by 400 million of these users on a regular basis.

In terms of Instagram for business, one of the most essential statistics is: Instagram users are 72 percent likely to have made a purchase after seeing a product or service advertised on the app. With only a few fast calculations, you can see that of the 700 million daily users, just over 500 million have made a transaction through Instagram.

As more stories are published and monthly users increase, more individuals will be exposed to your brand, but 70 percent of the postings from the people they follow will be lost. In part, this is because of a new formula (which is essentially identical to the one used by Facebook) which prioritizes user-generated content that they “value” the highest (as judged by regular interactions with posts). 

You can’t alter the algorithm, but you can learn how to use Instagram to your advantage. In other words, you need to get people to regularly interact with your material by encouraging them to like, follow, and interact with it.

Related: You Should Start Caring About Social Commerce 

How to Grow Your Business on Instagram?

Growing your business on Instagram takes time and effort that is well-thought out. To get you started, here are ten steps to follow.

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An Appealing Bio

Begin at the very beginning of the process. Is your profile image representative of your company (or yourself)? Do you have a description of your products or services that is interesting to read? Have you included a link to your website on your blog? Make sure you’re including clickable hashtags in your Twitter bio.

If you responded “no” to any of these questions, the first step is to refine and optimize your Instagram bio.

Produce Eye-Catching Visual Content

It is not necessary to travel to Bali or create delectable sweets in order to capture people’s attention (although it certainly helps! ), but it is necessary to concentrate your efforts on taking distinctive, high-quality images that are elegantly organized and edited. Free photo editing software may enhance the professional appearance of your photographs, allowing you to stand out from the crowd and gain more followers.

Be Consistent with Posting

Product and service purchases are made from firms that people (and their friends) have confidence in. The most effective strategy to develop a relationship with potential clients is to post excellent content on a consistent basis.

Hootsuite now provides free tools for posting to social media, allowing you to schedule daily postings in a single session. Pro tip: Figure out what the optimal time is to upload your material on Instagram and stick to that plan as much as possible.

Experiment with Instagram Live and Instagram Stories

These two tools help you to bring your photographs to life. A photo is a fleeting snapshot; Live and Stories, on the other hand, may delve into greater depth and give your organization the much-needed personality. They also provide an opportunity for involvement through polls and other widgets that provide immediate input as well as easy access to links.

In the past, stories would disappear after 24 hours, but Instagram now provides tools to categorize them on your profile page.

Make Use of Hashtags

Consider hashtags to be signposts that guide potential buyers to your page on social media. Hashtags categorize and show content in a way that allows users to identify (and follow) content that is relevant to their interests. Posts that include at least one hashtag receive higher engagement than those that do not include a hashtag.

To get the greatest results, use the hashtags associated with your industry sparingly. The use of hashtags on Instagram is limited to a maximum of 30 per post, but just because you have the option to use that many doesn’t mean you should. Find and select the top 10 in your industry, and then include them in the body of each post as appropriate.

Other hashtag techniques are as follows:

  • Including a clickable hashtag in your Instagram bio is a good idea.
  • Keep up with the latest developments in your industry by following hashtags.
  • Consider including hashtags as the initial comment in your post to avoid having your image cluttered with them.
  • Make use of both “big-hit” hashtags (which have a large number of followers) and more targeted hashtags (fewer but more focused followers who are more likely to be looking for your exact services).
  • Use hashtags in your Instagram stories to help others find you.
  • Make sure to include your branded hashtag in every post.
  • Take some time to research the most effective hashtags for your industry, and be sure you use them on a consistent basis.
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Keep Track of Your Data Analytics

The fact that you are employing hashtag methods and uploading to Instagram stories will be of little consequence if you are not also crunching the numbers. Analyze the performance of each individual post using Instagram’s analytics tools. You can see who is looking at your material, how they got there, and who clicked on a link in your bio by clicking “view insights” under each article you publish.

The field of digital marketing revolves around data analytics. Keep track of your numbers and delegate the rest of the work to others to save you time.

Invite Guests

It can be exciting and varied for your Instagram account to invite an industry expert to “take over” your account for the day (or to “take over” another account for the day). Consider a medical account that invites an expert on a seasonal issue to participate in a Live discussion, or an architect who takes followers on a walking tour of New York City’s architectural landmarks and landmarks.

Organize a Giveaway

Everyone enjoys receiving freebies. Even if you provide services rather than items, collaborating with another account to hold a giveaway (or coming up with a unique technique to host your own contest) might result in the acquisition of new friends and followers.

Follower Exclusive Promos

Just over 40% of Instagram users said they would follow an account only for the purpose of receiving a benefit. Offer money off services, free consultations, or any other incentive to entice new customers to join your mailing list (and keep them engaged).

Pay Close Attention

Don’t just post something and then walk away. Take the time to interact with your fans by answering questions, commenting on posts, and “liking” what they have to say. This is an important aspect of the relationship-building process, yet it is one that many brands overlook. Social media, on the other hand, is a two-way street. Like and comment on the stuff of your followers, as well.

See also: 10 Successful Online Businesses You Can Start Now

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