What are Seller Product Variations in Lazada Philippines?

In Lazada Philippines, you can have many variations for your products. One product such as a t-shirt can have multiple styles, sizes, and colors, which are all its variations. Product Variations help customers to personalize the products depending on their preferences. Should they want it in different colors or sizes, your shop must be able to provide the options through Lazada’s product variations. 

Related: How to Fulfill Your Lazada Orders?

What Does Product Variation Mean in Lazada?

Product variation refers to when a single product is available in several different variations, such as different sizes, colors, or specs. You will not have to create a separate product listing for each type of SKU or variation as a result of this method. You will be able to show all of the variations to your customers on a single product page.

There are two types of variations that you can use: one is a simple variation, and the other is a complex variation.

Seller-defined Variations

You have the ability to create your own custom variations with their own names and options. For example, “Bongga Blue” or “Rampa Red” are preferred to the words “blue” or “red” This function can be utilized for all categories, but it can only be used on a desktop computer to complete the task.

Lazada’s Recommended Variations

For specific categories, there will be suggested variations for your products, which can assist to enhance traffic by making it easier for your customers to find your products.

Related: How to Upload Products in Lazada?

Benefits of Using Product Variations in Lazada

There are many benefits that come with using Product Variations in Lazada. 

Make your clients’ buying experience more enjoyable. In a single product page, you may inform your customers about the products and services your store provides, as well as the variations that are accessible.

Make search results more streamlined. By putting all of the variations on a single product page, all of the sales and reviews will be consolidated into a single product, which will help to boost the product’s search position.

Improve the efficiency with which you manage your items. This will make it easier for you to maintain your product because you will only have to update/edit one product page instead of multiple.

How to Create the Variations for a Product?

IMPORTANT NOTE: Product Variation is only accessible for NEW LISTINGS, not existing listings. You will not be able to make any changes to your previously uploaded products that are already live.

Navigate to the Add Product section of your Seller Center. After you’ve entered the Product Name and Category, you can go to the Variants section. Select “Add Variation” from the drop-down menu. Please keep in mind that the maximum number of versions that you can add varies depending on the category.

Select “Name” and either enter in your own unique name (for seller-defined versions) or select from the dropdown alternatives that appear (for Lazada recommended variations). Fill up the “Options” section (e.g., available colors, sizes). Please keep in mind that you can only add a maximum of 20 options per version.

If you choose a version that has been recommended by Lazada, you may see further possibilities that are linked to that variation. These might assist you in increasing the searchability of your product. Please keep in mind that Lazada’s recommended variations and alternatives are only accessible for certain categories.

You may add photos to each choice by selecting the checkbox next to “Add Image” on the right. Please keep in mind that the variation with the image will be the first variation level by default. If you wish to change the order of the variations, simply click and drag the appropriate choice to the desired position on the right-hand side of the screen.

Note: If you have previously submitted the product and would just like to make minor changes to the arrangement, you must republish the product in order for the new placements to appear in your Seller Center.

How to Bulk Upload for Multiple Variations?

Please keep in mind that bulk upload is only accessible for Lazada-recommended versions and only for certain categories.

Select Products > Bulk Add/Edit Products from the drop-down menu. Fill up the “Options” section (e.g., available colors, sizes). Please keep in mind that you can only add a maximum of 20 options per version. If you choose a version that has been recommended by Lazada, you may see further possibilities that are linked to that variation. 

These might assist you in increasing the searchability of your product. Please keep in mind that Lazada’s recommended variations and alternatives are only accessible for certain product categories. See the LIST at the top of this page. You may add photos to each choice by selecting the checkbox next to “Add Image” on the right. Please keep in mind that the variation with the image will be the first variation level by default.

Click on the three horizontal lines on the right and drag the option to the location that you like if you want to rearrange how the variations appear. Note that if you have previously submitted the product and would just like to make minor changes to the arrangement, you must republish the product in order for the new placements to appear in your Seller Center.

Complete the bulk upload template as follows:

In order for the system to recognize which rows are considered one product and should be developed as a variation, it has to know what group number each row belongs to. Please keep in mind that this is not saved in the system. 

You can reuse the same Group No. the next time you want to upload products in large quantities.  Product Name – this is the name that will show on the product page for your company. SKU (stock keeping unit) information (will depend on chosen category) – different versions of your product. Save your file and upload it to the server. To upload a file, select the Upload File tab and then click the Upload File button.

FAQs about Product Variations

Is it possible to create my own variation names or options?

Yes, you can just type in the name of the version or the settings you wish to use. Please keep in mind that this is only permitted for single product uploads.

Can I make changes or edits to the variants in my uploaded/existing items that correspond to the seller-defined variants? As of right now, this is not a viable option. Seller-defined variants and choices will only be accessible for NEW PRODUCT LISTINGS, and will not be available for existing products.

What is the maximum number of variations and choices per variation that can be added? The maximum number of variations varies depending on the category, but is normally two; however, some categories may allow for more variations. You can choose from a total of 20 different alternatives. In the buyer’s app, how do you think the variants would look? All of the versions and options will be displayed on a single product page.

Expand Your Options with Ginee

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Signing up for a free account, it will allow you to explore the features for yourself. If you’ve never sold something online before, Ginee is a terrific place to get your foot in the door. You have absolutely nothing to lose. You have arrived at the right time to register and begin selling on the internet!