On Page SEO is definitely important to increase website traffic which will end up increasing sales as well. When it comes to SEO, title tags are critical since they provide information for both visitors and search engines about the content of the page in question. They are one of the most significant on-page SEO methods since they assist in providing search engines with an understanding of the content of each page.

Ecommerce websites are important for online business owners these days because everything is literally now found online. Title tags are one of the things that will help you increase your website traffic and be found organically by customers. 

What is a Website Title Tag?

Specifying the title of a web page with a title tag is an HTML element. The title tag of a web page is presented as part of the result output in a search engine results page (SERP). A clickable title appears in the search result and is vital for user experience, search engine optimization, and social sharing. An accurate and succinct summary of a web page’s content is intended for the title tag of the page.

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The term “meta titles” or “meta title tags” may also be used to refer to the headings of title tags in rare instances. Some may find this usage offensive, however most people agree that it is fine in most cases.

Related: What is Search Engine Optimization (SEO)?

What is the Title Tag Optimal Length?

Even though Google does not define a suggested title tag length, most desktop and mobile browsers are capable of displaying the first 50–60 characters of a title tag on a webpage. Keeping your titles around 60 characters is recommended, according to our research, because you can expect approximately 90 percent of your titles to display correctly in the search engine results pages.

Since characters might vary in pixel width, there is no definitive character limit. Up to 600 pixels are commonly displayed in Google search engine results pages (SERPs). In addition to being significant for human readability and comprehension, Google’s spiders will take into consideration the entire title tag when they crawl the page, even if it is not displayed in full in the search engine results pages (SERPS).

How to Write Title Tags for SEO?

Here are some of the things to keep in mind when writing Title Tags for SEO. 

Making the Title

Each page on your site is unique and should be reflected in your title tags. Make sure you customize the title tags on every page of your website in order to describe exactly what is on that particular website. You want your title tag to indicate to the search engines how the page is. In addition, it is more advantageous for everyone seeing a page in search lists to have a clear and precise title.

Check Length

To be secure, you want the most significant or descriptive words in the keyword to be chopped off at first. When you’re interested in including your brand name in each title tag (a wonderful concept for recognizable brands), put it to the end following sentences describing what’s on the particular page.

Use Target Keywords

Since Google’s algorithm considers the title tag as one of the main ways to establish what a website is, the keywords or keywords that you are targeting for that website are an excellent choice for you. This shows Google that this website is relevant to anyone looking for this particular term. Just make sure you don’t get stuffed with keywords.


You want to give your title tag a precise description of what people can view when they visit the web page. When you see what you see on the page, it implies a lower website bounce rate and a longer time spent on the website – metrics that signal to Google your page are worthwhile and should remain high.

Brief Cases

A good title tag frequently looks like a strong title headline for blog posts and articles, so you could also utilize the headline that you have previously created. Make sure you carefully think about what is most significant or valuable for your target audience on this page. The value your page provides should be emphasized via your title tag.

Why are Title Tags Important?

In addition to being important aspects in assisting search engines in understanding what your page is about, title tags are also the first impressions many people have when they discover your page through an organic search engine result. In three important places: (1) search engine results pages (SERPs), (2) web browsers, and (3) social networking sites, title tags are utilized.

Also see: You Should Increase Your Website Traffic

Title Tags in SERPs

With a few exceptions, your title tag affects your display title on search engine results pages (SERPs), and it is the first impression a search visitor has of your site. Even if your page is highly ranked, a compelling title might be the deciding factor in whether or not someone chooses to click on the link to your website.

Title Tags in Web Browsers

In addition to appearing at the top of the web browser window when someone views your page, the title tag also serves as a placeholder, which is very useful when there are many browser tabs open. People will be less likely to lose track of your information if your titles are distinct and immediately recognizable, with vital keywords near the start.

Title Tags on Social Networks

You should keep in mind that some social media platforms (such as Facebook and Twitter) have their own meta tags, which allow you to specify titles that are different from the HTML title tag that is marked up in your page’s code. In this way, you can optimize for each network and provide longer titles when and where it may be useful to do so.

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Tips to Write a Good Title Tag 

Title tags are such key elements of search engine optimization and user experience, creating them efficiently is a great SEO activity with little work and a huge impact. Some essential tips for maximizing search engine title tags and usability goals are as follows:

Keep an Eye on the Length of Your Title

If your display title is too long, search engines may shorten it by inserting an ellipsis (“…”), eliminating words, or completely rewriting it to make it more readable. However, while we typically recommend that titles be kept to a maximum of 60 characters in length, the precise display restriction is a little more difficult and is based on a 600×600 pixel container.

Some characters, by their very nature, take up more space. A character such as the capital “W” is wider than a lowercase character such as the letter I or the letter “t”.

Do Not Put Too Much Keywords

While you will not be punished for having a lengthy title, you may find yourself in difficulty if you begin filling your title with keywords in a way that negatively impacts the user experience, as in the following example:

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Avoid titles that are simply a list of keyword phrases or variations of the same keyword that are repeated over and over in different places. These titles are unsuitable for search users and may result in you being penalized by the search engines. Search engines are growing better than ever at comprehending permutations of keywords, so stuffing every variation of your term into a title is both needless and unhelpful.

Focus on the Uniqueness of the Page

Unique titles assist search engines in recognizing that the material on a page is particularly valuable, and they also result in higher click-through rates for visitors to the page. 

Although it may appear impossible to create a unique title for every page on a site that has hundreds or thousands of pages, modern content management systems and code-based templates should allow you to at the very least create data-driven, unique titles for almost every important page of your site.

Prioritize Keywords That are Significant to You

It appears that keywords that are closer to the beginning of your title tag may have more impact on search rankings, according to Moz’s testing and experience. In addition, user experience research has revealed that individuals may scan a headline for as little as the first two words in it. As a result, we propose that the most distinguishing feature of the page (for example, the product name) appears first in the title.

Titles like this one, for example, are used to front-load repeated content and deliver little in the way of distinctive value at first glance. Furthermore, if search engines remove the most distinctive section of a title like this, the title as a whole is more likely to be lost. These titles may also look to be keyword-heavy, and Google is likely to rewrite them as a result.

Take Advantage of Your Brand’s Recognition

Increase click-through rates by including your company’s name in your titles if you have a strong, well-known brand. However, there are also instances (such as your home page or about page) where you may want to be more brand-focused rather than general in your title placement. As previously indicated, Google or your content management system (CMS) may also automatically append your brand name to your display titles, so be aware of how your search results are now shown.

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