As long as you have an active Shopee Live Stream account, you may watch live videos from your favorite vendors, interact with them, and even ask them questions about their latest products during the live session. It is up to the vendor to decide when and where Shopee Coins or Vouchers will appear during a stream.
What is Live Selling in Shopee?
You can use Shopee Live to hold livestream sessions in order to advertise your shop and products to your shoppers directly through the Shopee platform. During the livestream, shoppers can interact with you in real time to learn more about your products and to make direct purchases while watching the event.
Shopee Live enables retailers to broadcast their products in real time and expose them to their customers. For buyers, Shopee Live may be found on the homepage, where you can sign up. When is the ideal time to watch a streaming video? In terms of popularity, the two most popular streaming times are during lunch (about 12pm) and at night (around 8 pm).
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How Does Shopee Live Work?
It is possible to host your own interactive livestream session on Shopee Live in order to advertise your shop and items directly to shoppers through this feature. Shopee Live Streaming may be accessed from the Shopee main page, which is shown below. Following a single click on the Shopee Live Streaming square, you will be able to access all of the live streaming from the past, present, and future in a single page!
You can use Shopee Live to hold livestream sessions in order to advertise your shop and products to your shoppers directly through the Shopee platform. During the livestream, shoppers can interact with you in real time to learn more about your products and to make direct purchases while watching the event.
How to Create Your Own Live Stream to Sell Online?
Before you begin your live stream, make sure you have read the Shopee Live Guidelines. Please keep in mind that all existing and new sellers who are in good standing and who have more than one (1) active shop listing will be granted automatic access to the shopee Livestream.
To get Shopee Live up and running, follow these steps:
- Step 1: Select “Live Streaming” from the “Me” drop-down menu.
- Step 2: Create a title, a description, and a cover image for your publication.
Remember to include a title in order to be able to move to the next step!
- Step 3: Select “Add Related Products” from either My Likes or My Shop, then tap “Add Related Products.”
You’ll receive a sample of your stream after you’ve rearranged the products or made any necessary changes before hitting “Next.”
Related: What is Standard Express Tracking in Shopee?
How to Set Up Vouchers in Shopee Live?
- Step 1: To begin your live stream, select Go Live from the menu bar. For more information, please see this link.
- Step 2: Select the Voucher Icon to view all of your redeemable vouchers.
- Step 3: Select Show in order to add the voucher to your stream. The 30-Second Countdown will begin, and the coupon will be removed from the system after it has been fully utilized. You have complete control over whether or not to close and untag the voucher!
Follow the instructions below to learn how to set up Permanent-Display Vouchers on your computer:
- Step 1: Confirm that you have a product in your Shopping bag before pressing the Go Live button to begin your live stream. Step 2: For more information, please see this link.
- Step 2: Select Shopping Bag from the drop-down menu to view the available vouchers.
- Step 3: The next step is to choose the vouchers that you’d like to have displayed. The voucher(s) will remain in the shopping bag indefinitely unless you remove them from the bag.
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Types of Violations of Shopee Live Streaming
If you would like to ensure a safe and healthy environment for all Shopee Live users, please adhere to the community guidelines. If it is determined that the vendor has violated the regulations outlined below, live streaming access will be restricted.
Using Copyright Music
Having legal ownership of a musical composition or sound recording is referred to as “copyrighted music.” In addition to using master recordings, minus one (karaoke) recordings of songs, and recreating music / lyrics of a song in its original form or with changes, copyrighted music can be used in a variety of ways. The use of copyrighted music is not permitted unless the copyright owner has granted permission to do so.
If sellers want to utilize background music during a livestream, they must only use music that is licensed under a royalty-free license. If vendors are discovered to be in violation of this provision, they will face penalties or fines, unless they can demonstrate that they have obtained permission from the copyright owner.
Related: What are Shopee Coins?
What happens if the Shopee Live guidelines are not followed properly?
If a violation is discovered through Shopee’s quality control procedure, sellers will be issued a warning while the transaction is still in progress. The following penalties may have been applied to your account if you received several warnings while watching a game in-stream:
- 1st Offense: Multiple warnings issued on-stream, followed by a three-day ban as a result of the violation.
- 2nd Offense: Multiple warnings issued on-stream, followed by a 7-day ban as a result of the violation.
- 3rd Offense: Multiple warnings are issued on-stream, and the offender is subject to a permanent ban.
Every quarter, the number of Offence Warnings will be reset. Sellers who commit their first and second offenses will only be temporarily barred, but sellers who commit their third offense will be permanently barred until the end of the next quarter. Only after a seller has been found to have broken the Shopee Live streaming criteria can the seller continue to engage in live streaming until the ban is removed.
Additionally, if a seller is discovered to be engaging in any of the activities listed below, their Shopee Live streaming access will be terminated, and they will be assessed three Seller Penalty Points. It is also possible that a seller’s Shopee account will be suspended if they commit many Serious Violations.
- Vulgarities and pornographies are prohibited.
- Content that is potentially dangerous or intimidating
- Hate Speech and Violent Reaction
- Cyberbullying
- Products that are prohibited by law
- Increasing the visibility of competitive platforms
- Spam / multi-level marketing (MLM) content and recruitment
- Misuse of the Shopee logo constitutes a violation of intellectual property and trademark rights.
- Content that has been stolen, replicated, or reproduced from others is referred to as pirated content.
Offenders who have acceptable justifications can submit an appeal by contacting the Shopee Customer Service Team or by filling out the information HERE to obtain access to live streaming services once again.
Related: What is the Shopee Cashback Program?
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