For many people, the first thing that comes to mind when they think of making an online purchase is selling on eBay pros and cons. Founded in 1995, eBay has become a major online marketplace for buyers and sellers in many countries all over the world. Every day, millions of people visit eBay to bid on auctions, make purchases or sell their products and services.

As an eCommerce merchant, you have a very good reason to learn the ins and outs of eBay beyond the basics. Expanding your business into eBay sales can be a very interesting prospect. In fact, selling on eBay can give a huge boost to your business, but just like anything else, there are both pros and cons involved.

You may be interested in: How to Sell on eBay: Guide for Beginners and 7 Helpful Tips!

Is Selling on eBay Really Worth It?

Advantages or disadvantages of eBay business account? Here some of the reason why selling on eBay really worth it:

Reach a Vast Audience

One of the greatest benefits of eBay is the sheer number of people you can have looking at your products. In the third quarter of 2017, eBay reached a total of 168 million active users. Frequent eBay shoppers start their search for needed products on eBay and the presence of your product listings will expose your merchandise to these interested searchers.

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Gain New Customers from eBay Sales

When you make a sale on eBay, it’s a great opportunity to inform your buyer about your online store. With the proper strategies, you can entice them to visit and buy from you directly, earning a repeat customer.

Sell Anything

You can buy and sell all kinds of products and services on eBay (minus restricted or illegal items, of course). No matter what your niche, there’s an audience on eBay waiting for you. Books, electronics, clothing, handmade items and auto parts.

Benefits of Selling on eBay 

Benefits of selling on eBay? In business for over two decades and with website traffic running into billions of users, eBay is an attractive marketplace to consider.

Global Reach

eBay boasts a portfolio of customers from around the world who swear by its products and service quality. You get access to buyers across the globe the moment you list your products.

Related: 5 Guides How to Optimize eBay Listings and Improve SEO

Ease of Use

The interface used by eBay to list products and view inventory is intuitive and easy to use. Many retailers are of the opinion that eBay is the best case of a plug and play marketplace.

Integration of PayPal

PayPal makes it easy to accept payments in real-time and the seller protection that it provides is a perfect value add.

How Much Does eBay Take When You Sell Something?

eBay selling fees? Depending on the add-ons to your products and how you choose to sell them, eBay’s fees can go up to a massive $250 in some cases. You may end up giving away all of your profits.

Marketplaces like eBay do the marketing for you, but at a cost. The platform takes a 12.55% cut from each sale, on average, plus a $.30 order fee. With your own online store, you keep all the profits. 

Fees are one of the main caveats that discourage eCommerce sellers from expanding to eBay. If your profit margins are very low, you might not benefit from selling certain products especially when there’s lots of competition for that specific item. 

It’s important to know ahead of time what fees you’ll incur for selling on eBay, but thankfully there’s a clear structure laid out on eBay’s help site and even a fee calculator.

What to Sell on eBay?

What to sell on eBay? eBay offers products in many categories and each category has its best selling items. A better understanding of what popular products are will help you increase your online sales.

What sold well on eBay in 2020 and 2021 is a good indication of what to expect in 2022.

Mobile Phone & Accessories

Best sellers include mobiles and their accessories, example silicone cases, tempered glass screen protectors and in-car iPhone holders. The most popular brand is the iPhone and as a result, accessories for iPhones are popular too.

Video Games

Video games and video consoles are among eBay’s best selling products. Popular brands in this category are Microsoft, Sony, Nintendo and also generic brands.

Health and Beauty

Best selling products on eBay in the Health & Beauty category are Vitamins & Dietary Supplements, Skincare products, perfume, hair straighteners and hair dryers.

Home and Garden

Home & garden products are very popular on eBay, especially in springtime (check out eBay best sellers in spring on international markets). Home furnishing items such as lighting, coffee tables and sofas are among eBay’s best selling items. Popular garden items include barbecues, garden furniture and parasols.

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Computers and Tablets

Computers, scanners, laptops, printers are the top selling items on eBay in this category. The most popular brands include Apple, Samsung, Ghia, Kocaso or Asus.

How to Sell on eBay for Beginners 

How to sell on eBay for beginners? Here the steps how to sell on eBay for the first time:

Decide If eBay Is for You

The first step to selling on eBay is knowing if it’s right for your brand. There is no point in investing time and money into eBay if your products likely won’t sell. 

EBay shoppers come primarily from the US, with 18% of consumers saying they shopped on eBay in 2020. Similar to Amazon, you can sell a variety of items on eBay, from shoes and jewellery to popcorn-scented pillows.

Create an eBay Account

Sounds like eBay is a good fit? Great! Now it’s time to open an account. If you’re a registered business, you can open a business account on the registration page. You’ll need to provide additional information, like your business name, type of business and address to sign up. 

Set up Your eBay Store 

Next, you’ll want to subscribe to an eBay Store. Subscribing to an eBay Store gives you discounted fees and more free listings per month, plus additional tools to promote your business on the platform. 

You’ll need to link a checking account for payouts to subscribe. You’ll also want to understand what eBay Store features you’ll need to compare packages. Once you subscribe, you can name your eBay Store and start listing. 

Can Ginee Ads Help Me to Increase My Sales on eBay?

Though you might be left wondering what else you can do to help increase the effectiveness of your ads to generate more revenue for your store. Luckily, Ginee Philippines can help you do exactly that. 

With extensive knowledge and experience in optimizing online marketing and branding strategies, Ginee is the leading digital marketing platform for ecommerce. So to boost the potency of your ads, consult today with Ginee Ads and start your journey towards manifesting your online store’s potential with Ginee.


For most online retailers, the pros of selling on eBay outweigh the cons, and it’s definitely worth your consideration to do so. To learn more about the benefits of eBay to retailers and for a more in-depth look at converting your eBay buyers into long-term customers.

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