Wondering about online marketing Shopee or marketing operations Shopee? Instead of specialising in advertisements, Shopee managed to capture customers through various campaigns, for promotions from free shipping, discounts, to flash sales all year round.

Read also: Do You Know Who Owns Shopee Founder? How Much Is His Wealth?

How Does Shopee Do Marketing?

Shopee brand marketing? While it benefits from an influx of shoppers and makes, the ecommerce platform works to satisfy rapidly shifting consumer needs and appears to use personalisation to ensure its customers and buyers stick around after the pandemic.

How Shopee plans to create the pandemic windfall a permanent gain As economies wax and wane between sweeping lockdowns and tentative re-openings, Southeast Asia’s largest ecommerce company, Shopee, is functioning with brands to create nimble offerings and campaigns that suit the fluid environment.

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The retailer has enjoyed a rise in onboarding by companies that are suddenly more inquisitive about ecommerce due to plummeting bricks-and-mortar sales. Now Sea Group-owned Shopee, like its peer ecommerce platforms, faces a twofold challenge.

First, it must confirm it delivers for its new and existing clients while being mindful of shifting consumer sentiments because the pandemic continues. Secondly, it’s to encourage its new brands to stay around so it can turn the pandemic windfall into long-term success.

Shopee has had a novel view of the pandemic’s waves, seen through the lens of incoming orders. For instance, while some countries like Indonesia and Malaysia were early into lockdowns and confinements, Singapore with its circuit-breaker was a belated entrant.

Online, this meant consumer preferences switched, at different times in each market, from essentials to work-from-home must office gear, as consumers tried to regulate.

Read also: How Do I Join Shopee Affiliate Program In The Philippines

What Are Shopee Features in Shopee Philippines?

Marketing plan of Shopee online? While much of the retail sector in geographical areas was hit hard thanks to lockdowns and other restrictions within the early months of the COVID-19 pandemic, e-commerce continues to grow at speed, with consumers and merchants alike increasingly turning to online platforms.

According to Google Trends, Thailand saw a 63% increase in e-commerce search interest in May compared to the identical time in 2019. Malaysia and Vietnam also experienced positive levels of interest, with increases of 32% and 13% respectively.

This growth is nothing new for the region; the pandemic is just accelerating an existing trend. A joint report from Google, Temasek and Bain and Company estimated that the eCommerce sector in SEA was worth over $38 billion in 2019, up from $5.5 billion in 2015. The report forecasts that e-commerce value within the region will surpass $100 billion by 2025.

Riding this boom is Shopee, the leading e-commerce site within the region measured by average monthly active users. Headed by CEO Chris Feng alongside COO Terence Pang, Shopee launched in Singapore in 2015 as a social-first, mobile centric marketplace.

How to Become a Shopee Seller and Make Use of Shopee Marketing?

Online market Shopee? E-commerce platform Shopee has claimed a leadership position within the region earlier than Lazada, in keeping with a report by product comparison website iPrice.

Read also: Tips To Become Shopee Preferred Seller In The Philippines

Owned by gaming firm Sea, the platform came in tops with a monthly average of 200.2 million visits via both desktop and mobile gadgets within the second quarter, while Alibaba-owned Lazada was ranked second with 174.4 million visits.

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The report noted that Shopee and Lazada still take the highest two spots after achieving the identical feat within the half-moon of 2019.

Shopee was also the foremost downloaded mobile e-commerce shopping application in Singapore in Q2 2019. The e-commerce company also saw improvements on its website as Shopee saw a rise in traffic by 11% when put next to the previous quarter, garnering quite 2.8 million average visitors in Q2 2019 in Singapore alone.

To boost your Shopee sales, you not only must drive people to your online store but you must turn your visitors to sales conversions. Shopee provides in-app features that enable sellers to form numbers to reflect their earnings.

Run Campaigns

One of the keys to improving your Shopee sales is to become more visible to potential buyers. The Shopee My Campaigns feature enables you to plaster certain products into portions of the web site that’s most visited by buyers.

Use the Top Picks Features

Shopee designed Top Picks From Shop to extend cross-selling. With this feature, sellers are ready to add four to eight products in a very single collection that may be displayed on one’s product pages. This encourages buyers to feature more of your products to their cart and thus increasing overall Shopee sales.

You can create a maximum of 10 collections. only 1 collection may be displayed on your product pages at a given time.

Nominate Products for Flash Sale

Flash sales are deals that appear on the Shopee homepage. Using the flash sale feature enables you to extend your sales since this can be the section of Shopee that the majority of buyers visit after they are searching for discounted items.

Since this is often one among the foremost popular features of Shopee, sellers are able to garner the foremost clicks and views. you may also gain the subsequent benefits such as you will increase your chances of getting your best products sold out and Attract more visitors and exposure to your online store.

Encourage Buyer Activities through Vouchers

You can entice your buyers to get more products from your shop by creating your own vouchers. Apart from that, the probability of your customers buying more products per transaction is additionally increased.

You can customise your voucher betting on your needs. Vouchers vary in categories. There are discounts and coin cashbacks.

Promote Your Products with Discounts

Discount Promotions tool enables you to extend the hype for your products for a given set of your time and thus increasing Shopee sales.

A discount can apply to one product. you furthermore may have the choice to implement the discount for all the products in your online store. confirm a limit for every of your discounts. This way, one buyer won’t be able to prehend your best products before other customers get the possibility to require notice of them.

Discount Promotions is useful for sellers who want to extend profit for one product without having to drop the worth. Through the utilisation of those discounts, your price will still be competitive as compared to other sellers.

Understand The Shopee Sales Funnel

Prospective buyers visit a specific process before they create a buying deal decision. Shopee gives you tools that you just can use to guide customers through each stage of the Shopee Sales Funnel.


Shopee selling strategy? Shopee is one in every of the foremost popular markets owned by Mr. Forrest Li, the richest man in Singapore. Shopee has expanded to many countries in geographical area and now Shopee has entered the geographical region market which could be a boomed ecommerce in an exceedingly pandemic situation.

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