Digital Marketing vs Social Media Management, Same or Not?

Digital marketing vs social media management? Digital marketing and social media marketing are often interchanged when creating a marketing strategy. While digital and social media marketing are sometimes referred to as the same thing, they are two different aspects of a marketing plan.

The difference between the two is simple: Digital Marketing is an umbrella term and includes all types of marketing activities while Social Media Marketing is one aspect of digital marketing and focuses primarily on the use of marketing on social media platforms.

Is Social Media Marketing a Type of Digital Marketing?

Is social media marketing a type of digital marketing? Here’s something else many people may not realise: Digital marketing isn’t a new concept. It’s been around for a long time as long as radios and televisions have been in homes. It wasn’t just born with the Internet.

Yes, the Internet is part of that and so is social media. From Twitter to email marketing to SEO, you are partaking in digital marketing when you promote a business online. 

But there are several other mediums and outlets that take advantage of digital marketing, such as television, radio and even digital signs and billboards. If you own a restaurant, and you have a digital sign out front that advertises the daily specials, you’re technically using digital marketing.

However, because consumers do so much of their research, browsing and shopping online these days, most companies are depending more on the Internet related aspects of digital marketing, such as SEO, PPC, emails, banners, content, web, mobile and social media. 

In general, creating a digital marketing strategy takes time and results are almost never immediate.

Read also: The Advantages and Disadvantages of Online Businesses

Are Digital Media and Social Media Same?

Digital and social media marketing? After reading the above explanations, it must be clear to you that social media marketing is just a part of digital marketing. The comparison of both side by side gives you the following:

• Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.
• Your digital media marketing campaign may use a variety of channels such as mobile advertisements, TV, online advertising and SMS. while social media marketing may focus on one or more than one social media channel such as Twitter, Facebook and YouTube.
• The success of your social media marketing campaign depends heavily on your content strategy. It means you need to keep posting fresh and unique content on your social media accounts to interact and engage your target audience. While for digital marketing, you can only use the banner advertisements on different digital platforms like TV, the Internet or billboards to promote your product, services or brand.

What is the Difference Between Digital Marketing and Social Media Management?

What is the digital media and social media difference? Here the explanation about the difference:

Digital Marketing

The dictionary defines marketing as the action or business of promoting products and services to make them profitable. Add digital to the word and you can change the definition to the action or business of promoting products and services through digital outlets to make them profitable.

Technical definitions aside, digital marketing is really about implementing a customised mix of digital marketing channels to accomplish any of the following goals:

• Growing your sales and profit
• Build awareness and develop a relationship with your audience
• Add Value: Implement inbound marketing strategies that will cause customers to seek you out
• Promote your brand, product or service

Keep in mind that you do not need to implement all available digital marketing channels to achieve your goals. Instead, you will create a customised mix of digital marketing channels that fit your brand, audience, and budget.

Not all marketing channels are going to have the same impact. The ideal digital marketing mix will depend on each business since each industry and audience will respond differently to different marketing channels. 

For this reason, oftentimes, you must implement strategies, test, change, test again and measure which strategies are working the best for your business. Then you can drop the marketing channels that are not delivering a satisfactory ROI or growth rate.

Social Media Management

Again, social media marketing is just one component, one channel, of digital marketing. It simply means marketing products and services via Twitter, Facebook, Instagram, Snapchat, Google+, YouTube and other social networking sites. 

It typically involves engagement with followers, seeking out influencers, holding contests, posting content, live-streaming and anything else you can do to grab people’s attention with a tweet or an update.

Compared to other types of digital marketing, many companies and brands can experience a quicker response from their social media campaigns, but most of the time it’s not enough. 

For this reason, it’s important for brands and businesses to not focus just on social media when marketing their products and services, but to use it in collaboration with as many other components of digital marketing as possible.

4 Example of Digital Marketing and Social Media Management from Ginee Ads

Digital marketing and social media marketing? Modern digital marketers have to be active on several forums at the same time to stay on the same level as their competitors. Whether you require digging through information or data or fine-tune your marketing strategy, numerous digital marketing tools help you to save your time and keep your sanity.

While the digital marketing components are a lot, a typical campaign includes mostly items from the Internet Marketing family. It is very common to see an online marketing campaign of digital and social media marketing degree with:

• Search Engine Marketing – Either through content strategy and SEO or through Paid Search Advertising (Adwords)
• Social media promotions – paid advertising on Facebook, promotion on Twitter, Instagram, and Pinterest.
• Mobile market promotions – Development of native apps and submission to the Google Play and Apple Store
• Email marketing – Promotion of products or services through email marketing campaigns

Read also: How Does Search Engine Marketing Work In the Marketing World?

Conclusion

It is important to know the differences between the different marketing theories so that you can select the most appropriate tools to use in your campaigns.

Digital marketing is the future of marketing and will gradually gain more ground in the online and offline world.

Social media, on the other hand, is the new way to connect with other people, it is part of digital marketing and it’s here to change the way we find new customers and promote our products.