What is social media marketing benefits? Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Plus, its benefits extend far beyond increasing sales.

However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.

Clearly, there is a disconnect between those who are seeing the benefits of social media for growing online business and those struggling to get started.

See also: 5 Questions to Ask for Your Social Media Marketing Strategy

What is Social Media?

Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration.

People use social media to stay in touch and interact with friends, family and various communities. Businesses use social applications to market and promote their products and track customer concerns.

Business-to-consumer websites include social components, such as comment fields for users. Various tools help businesses track, measure and analyze the attention the company gets from social media, including brand perception and customer insight.

Social media has enormous traction globally. Mobile applications make these platforms easily accessible. Some popular examples of general social media platforms include Twitter, Facebook and LinkedIn.

Related: You should start caring about Social Commerce

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What is Social Media Marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. 

This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and responses to relevant mentions (social media listening and engagement). 

What is the role of social media in marketing? A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).

As a whole, these are often also known as social media management.

Why Social Media Strategy is Important?

What is the importance of social media marketing? Trying to build a brand on social media without a defined strategy can be totally counterproductive. You’ll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts.

Here are 4 reasons for the importance of social media marketing.

To Build a Strong and Organic Presence

The first reason you need a social media strategy is because it will help you build a strong, organic presence online.

You’ll be able to plan out posts in advance, and get them scheduled and set. All of this, in-turn, will help you stick to social media rule number one, posting consistently.

Failure to maintain consistency is one big reason social media accounts stop growing.

To Save Time

The second benefit to creating and implementing a social media strategy is that it will help you save time and who wouldn’t want more time on their hands?

Yes, getting everything together to create a content calendar and content bank is a big task at first, but getting your post needs sorted and scheduled for the next week or month will greatly reduce the time you spend on actually posting each day.

No more staring at a blank screen scrambling to figure out what to post. You’ll now be able to spend a little more time on other tasks, and on analyzing what’s working.

Make Sure Your Goals are Covered

Having a social media strategy in place will ensure that your social media marketing for business efforts are more fruitful, and are working to support your broader business goals.

Putting a strategy together includes outlining your business goals, so that you can work backwards to create posts which reinforce them. You’ll also want to outline some social media goals (and track them) so you have something to work towards, and to validate that the work you are doing is paying off.

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Target Your Audience More Effectively

How does a social media strategy enable you to target your audience more effectively?

Part of your strategy can include plugging in audience engagement elements (like poles or open-ended questions) into your updates so you can get a better handle on your audience’s pain points, and how you can provide value to solve them.

What are The Benefits You Can Get From Social Media Marketing?

What are the benefits of social media marketing pdf? Social media is the new advertising platform that businesses are swearing by. Over time, and as social media platforms across the board have proved that they are not a fad, many businesses now have budgets on how to reach billions of people on social media.

Here are 7 benefits of social media for business.

Audience Targeting

This is one of the greatest benefits that social media platforms have brought into the world of business. When a business sets up an advertisement on a social media platform, they indicate the profile of the person they want to view it. As a result, businesses can effectively reach their products’ target market.

Prior to social media, it was difficult for businesses to determine how well their advertisements were targeted and whether they reached the right audience.

Provides Direct Access to Customers

Through social media platforms, businesses have a method to directly contact and stay in touch with their customers. 

Rather than going through other channels, a business can communicate directly to its customers if they have any new products, sales or any other news they would like to share.

Easy to measure The Impact of Your Campaigns

With social media, it is quite easy and fast for a business to measure how well or poorly it did in its marketing campaigns. 

Social media platforms provide actual and real time numbers of the people engaging with your communication. You can get numbers of how many people responded to your call and clicked through or liked your post.

Other marketing and advertising methods such as TV or billboards inherently have this limitation. You cannot accurately tell how many people watched an advertisement on TV.

Build a Community

Another benefit of social media is that businesses can easily build communities around their brands. Loyal customers can quickly and easily communicate with the world and the organization about their product. 

The company is in turn able to respond as soon as possible with the necessary information sought.

Much Cheaper

Social media marketing is way cheaper than traditional methods of marketing. Most times it is free. 

With no costs involved, a business can easily inform their customers and the world at large of an offer happening at their locations via a simple post on the social media platforms.

Rather than take out a full-page advertisement in a newspaper or pay for expensive prime time on TV, social media has seen the reduction of previously high marketing costs.

Enhance Customer Loyalty

With social media businesses are able to speak directly to their customers. When a business is able to engage with its customers to ensure the best service and satisfaction with their services or products, they are able to improve loyalty of their customers.

With traditional media, it is quite difficult to have a one on one conversation with your customers as social media enables.

Can Engage Professionals for Better Result

If as a business owner you do not feel confident of your marketing skills on social media, you can easily outsource this task to a social media management and marketing agency. Following your brief, they will set up your posts and help you build a community around your brand.

Marketing agencies will help you gain value from having a social media presence for your business.


Advantages and disadvantages of social media marketing. Businesses can derive a lot of gain from social media. Marketing on social media is cheap and enables direct and quick communication between businesses and customers. If social media is difficult for you, you can outsource the task to professional marketing agencies that help businesses in this area.

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