How does search engine marketing work? SEM is an online marketing system which works based on the keyword. Your ads only appear when you have the match keyword as the users type in the search engine. Do you want to know more about what is search engine marketing and how does it work? This article will give you all the information you need.

Related: What is SEO?

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What Is SEM?

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Have you ever heard about SEM? If you haven’t heard about it, you might be curious about search engine marketing meaning. SEM stands for Search Engine Marketing which is an online marketing strategy that can increase the visibility of your website in the search engine results page. This search engine marketing is the part of search engine land. To achieve higher ranks, you have to make great content with a relevant keyword.

Read: What is Search Engine Marketing?

What Is SEO?

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SEO stands for search engine optimization which means the process of improving your sites to increase the visibility when people search for products or services related to your business in Google, Yahoo, Bing and other kinds of search engines. The better visibility pages in the search result, the more you get the attention. Your page’s visibility also can help you attract prospective and existing customers to your business.

SEO works by using bots to crawl pages on the web, going from site to site and also collecting information about those pages and putting them in an index. This index helps the searcher find what they are looking for. Then the index will be analyzed by the algorithms to determine the order pages should appear in the search results. The page appears to depend on the ranking factors.

What are the advantages of search engine optimization? People usually use SEO for marketing. SEO is the fundamental part of digital marketing because many people find information about products and services there. So many businessmen use SEO to market and advertise their brands. 

Related Article: Improve Website Traffic with SEO!

What Is The Difference Between SEM And SEO?

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There are two types of search engine marketing such as SEO and SEM. This SEO and SEM is the fundamental part for online marketing strategy nowadays which can help you get a higher rank for your business sites. You can choose which strategy suits your business. 

So what is the difference between SEM and SEO then? You don’t need to pay when using SEO which means it is free. You don’t pay Google for traffic and clicks but you need to have great content and use the relevant keyword to succeed in SEO. SEM is also known as paid search marketing where businesses pay Google to show their ads in the search results.

What Are The Benefits Of Using SEM For Business?

You have got the introduction to search engine marketing, now we go to the benefits of SEM. As you SEM is very important for business because it can help your ads or websites get a higher rank in SERPs. Here are the benefits of using SEM for business that you need to know.

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More Visibility 


By using paid search marketing, your brand might get the top search result immediately. Whether you are a startup business that is trying to build your online presence or a large business organization that wants to keep the existing brand reputation, paid ads can be the perfect solution.

More Traffic 


Traffic is one of the challenges of search advertising because you need to wait to see the bump of your traffic. This usually happens for the new business buy by using paid ads marketing, you can get more traffic.

Highly Interested Prospects


You can get the specific target who is interested in your ads in paid ads marketing. By using paid ads marketing, you can find the one who is interested in evaluating your products or service ad mentioned in your ads.

Detailed Analytics

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You can do the detailed analytics in paid ads, you can let the user know and learn about your ads. Here are some of the most useful analytics include:

  • Where a prospect is geographically located
  • What type of device they are using to search
  • What pages they visited on your site
  • How much time they spent on your site

Increase Brand Awareness 


Google search ads allow advertisers to expose their brands. These paid search ads will give you a big impact on your business which increases your brand awareness because they often appear on top of Google search.

How SEM Works Step By Step?

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After you know the importance of search engine marketing, now we will discuss on how does search engine marketing work. Search engines use complicated algorithms to rank the websites in SERPs. One factor which is important is the keyword because it will be ranked based on the relevant keyword that the users type in the search engine.

If you have the relevant keyword as the users find, your ads will appear on the top of and on the side of search engine visibility. This will help you to gain more visibility and prominence rather than the organic results. Your ads will appear in prominent locations on the page with other listings that also get the relevant keyword.

SEM is a self-serve operation in which you can get the campaign in some period of time when the marketers select the network. To have successful campaign with SEM, you are prompted to:

  • Conduct keyword research and select a set of keyword related to  their website or product
  • Select a geographic location
  • Create a text based ad to display in the search results
  • Bid on a price they are willing to pay

Why Are Good Keywords Important For Paid Search?

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Keywords play an important role when advertising in PPC. You need to find a good and relevant keyword so that the searchers can find you. A good and relevant keyword will connect your ads to the searches. Using a good keyword means your ads are more likely to show up for your target market.

When we talk about the marketing campaign, you can’t get off the keyword because it can help your site get a higher rank than the competitors. Beside that, keywords are foundational for all SEO efforts. This is why finding and developing keywords is the most important step in any search engine optimization initiative.

You might be curious on how to find the best seo keyword for your sites. Here are the strategies to help you to find the keyword opportunities 

  • Step 1 : Make a list of important and relevant topics based on your business
  • Step 2 : Fill in the topics with bucket of keyword that you have found
  • Step 3 : Understand how intent affects keyword research and analyze 
  • Step 4 : Do a research which related to the search item 
  • Step 5 : Use keyword research tools to help you 


SEM or Search Engine Marketing is a marketing system that can increase your brand visibility which is different from SEO. Search engine marketing cost based on how many clicks they get while SEO is free. To have a successful campaign, you also need to find a good relevant keyword to your ads too. You can also find another example of search engine marketing in Google.

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