Want More Buyers? Here 3 Ways How to Boost Product in Lazada

Because of the large number of potential customers and assortment growth Lazada, Lazada attracts a lot of participation from online sellers. As a result, the level of competition when selling on Lazada is increasing, making it more difficult than ever to become a top seller. However, if you follow these ways on how to boost product in Lazada, it is not impossible to sell and get more buyers on Lazada.

What Is Lazada Traffic Boost?

Lazada launched a feature for seller Lazada to get a traffic boost. This is called Lazada Daily Feed Points. This is a newly launched Feed incentive plan designed to help sellers gain more traffic to their posts, thereby increasing traffic to your PDP and stores. This program is available to all registered Lazada sellers and can be used as promotion strategy of Lazada.

Lazada Daily Feed Points are now used in all Feed postings. For every manual Feed posting, Lazada Feed Points are now used. (This does not apply to automatic postings). This plan will be available beginning December 1, 2020, and will remain in effect until further notice.

Lazada will give you 10 points every day to use. These points expire every day. Instead of manually posting feeds every day, you can schedule daily postings. 

Lazada Feed Points are designed to increase your followers’ loyal engagement. By having frequent smaller but daily scheduled posts, your followers are more likely to return to your shop and new products than viewing a large number of feed posts in a single visit. This will increase their recall value. As a result, you’ll have a healthy re-visit rate among your followers, which will help promote loyalty.

You can complete 10 manual postings per day with no traffic boost. You can use 5 extra Feed points to boost a ‘hero’ post you want to promote, and Lazada will optimize traffic to your ‘hero’ post. Lazada has made it possible for you to schedule your post 7 days in advance! This will assist you in planning your postings and optimizing your time management. 

Your boosted posts will continue to be promoted until they reach the required traffic allocation (determined by Lazada Lazfeed). But, it is currently not possible to re-boost a hero Feed post multiple times.

Read also: Tips on How to Increase Your Sales in Lazada Platform

Your boosted posts show by a traffic-optimized algorithm that will give your posts the best results. The Lazada ranking algorithm system will assist in boosting your feed post to the most relevant Lazfeed shoppers. 

Content Score

Probably similar as in Shopee, in Lazada, content score Lazada defines the impact of your product information on search and sales on the platform. This impact is calculated by assessing the quality of product information content. A higher content score will result in more traffic and, eventually, more sales. You should follow these steps to improve your content score on Lazada.

1. The mandatory attributes should have content that is clear, concise, and of high quality.
2. Include at least three product photos.
3. Complete the key product information attributes correctly.
4. Get quality content for the product description in accordance with the word count.

You should go to the performance section and check your score after following these instructions. If your score is less than 80, you can click the “Improve Now” button to make the necessary changes.

Drive Traffic to Your Online Store

Making your store known to customers is essential. You can try to drive traffic to your online store in order for it to appear. Here are some ideas for increasing traffic to your online store!

Drive Impressions

Customers will enter the keywords of the products they are looking for in the Product Search stage, and the search engine will return results based on the product search keywords on Lazada search.

Your product’s search rank will be important in this section, so make sure you’ve already put in the keywords, targeting the right keywords, keywords in product description and bullet points, and choosing the right category. These will help you rank higher and get top search in Lazada product searches. To get customers to see your stores and products, you must drive traffic to your Lazada store using Lazada traffic tools and keyword tools.

Create Compelling Experiences

When people find your store and products via search, you only have a few seconds to make an impression that leads to sales. To improve your click through rate, you must implement the following Lazada seller hacks:

1. Include high-quality, eye-catching images of your product. Product images can help you attract customers. These images can emotionally connect with your buyers. Set Lazada product frame to your images.
2. Price your product competitively.
3. Make sure you have positive ratings and reviews.
4. Provide free shipping.

Optimize for Conversion

Here are some helpful hints and strategies for picking your customers’ interest and convincing them to buy:

• A distinct Lazada value proposition selling that appeals to your target audience (based on your understanding of your customers).
• An excellent product description that conveys value while using the appropriate product parameters.
• A strong and unstoppable call to action (CTA).
• Anticipate and respond to any questions they may have on your product detail page.
• Make sure you always have items on hand.
• Emphasize return and warranty policies, as well as customer satisfaction.

Read also: How Is Lazada Marketing Strategy? Is It Effective?

Conclusion

Lazada launched a feature for seller Lazada to get a traffic boost. This is called Lazada Daily Feed Points. This is a newly launched Feed incentive plan designed to help sellers gain more traffic to their posts, thereby increasing traffic to your PDP and stores. This program is available to all registered Lazada sellers and can be used as promotion strategy of Lazada.

Content score Lazada defines the impact of your product information on search and sales on the platform. This impact is calculated by assessing the quality of product information content. Some ideas for increasing traffic to your online store are to drive impressions, create compelling experiences, and optimize for conversion.

Join Ginee Malaysia!

Boost your sales in Lazada even more successful with Ginee Malaysia! Ginee has helpful features to help you manage online stores registered in Lazada such as promotion, chat, orders, Ads management, and many more. Join Ginee Omnichannel now and get bigger profit!