Are you making use of HTML tags SEO optimization in your search engine optimization efforts?

In addition to HTML tags, which are code components associated with the back-end of all web pages, there are specific HTML code kinds that supply search engines with critical information for SERP presentation. Essentially, these elements draw attention to specific portions of your content that are relevant for search, and they provide descriptions of those pieces to search crawlers.

Having said that, you are not required to use all of these additional coding tools. Search engines are becoming increasingly intelligent, and HTML tags are being used far less frequently than they were in the past. However, a few tags have managed to hang on – and in some cases, their SEO value has even increased.

You may be interested: What are Meta Tags?

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What are SEO Meta Tags?

Meta tags are inconspicuous tags that convey information about your page to search engines and visitors to your website. In this fast lesson, we’ll go over why they’re so crucial, and we’ll go over the six types that you should prioritize for SEO.

Meta tags are inconspicuous tags that convey information about your page to search engines and visitors to your website. Shortly put, they make it easier for search engines to discern what your content is about, and as a result, they are critical for SEO.

Meta tags are inserted in the head> part of an HTML document, and as a result, they must be coded in your content management system. According to the platform that supports your website, this might be made easier or more difficult. For example, a “out of the box” solution such as WordPress will include a separate section for meta tags such as canonical links and meta descriptions.

To begin, let’s discuss why meta tags are so crucial before getting into the nitty-gritty of which ones to use on your website.

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What are the 8 HTML Tags?

Here are 8 Title Tags for HTML that you can make use of. 

Use of a Title Tag

Title tags are used to create the clickable headlines that appear in the search engine results page (SERP):

The creation of a SERP headline for your page is, in most cases, left to Google’s discretion. It may choose to use any of the section headings from inside the page, or it may choose to generate a whole new headline from scratch.

However, the title tag is the first place Google will look for headline ideas, and if a title tag is present, Google will almost certainly use it as the main headline in the relevant result. Therefore, improving the title tag provides you some control over how your page is shown in the search engine results page (SERP).

Meta Description Tag 

Meta description tags are used to create descriptions that appear within search result snippets. Examples include: Google does not always employ meta description tags to generate these snippets, but if the meta tag is present, there is a good probability that your meta description will appear on the search engine results page (“SERP”).

Keep in mind, though, that Google may choose to skip the meta description element and instead use a portion of the page’s copy instead. In most cases, this occurs when the quote is a better fit for a certain query than the meta description would have been.

Essentially, Google will select the most appropriate alternative for improving your chances of being clicked on.

Heading (H1-H6)

To structure your pages for both the reader and search engines, you can utilize heading tags, which are as follows: We no longer read articles from beginning to end; instead, we scan them until we discover the section that interests us, read that section, and then move on to the next article in the same category. 

And if the content isn’t broken down into pieces, many people will abandon it right away because it’s just too much information. As a result, headers are extremely useful as reading aids from the user’s standpoint.

From the perspective of the search engine, header tags, on the other hand, are the most important parts of the content since they help search crawler bots comprehend what the page is about.

Alternative Text for Images

While the primary purpose of alt text is to improve web accessibility, the primary goal of the alt property is to improve image indexing in search results.

The primary objective of picture alt text is to assist people in understanding the image when they are unable to see it, such as when a visitor has vision impairment. In this case, as well as in situations where, for example, there is a problem and the image will not load, the alt text can be used to describe what is included within the image rather than viewing it.

From the standpoint of search engine optimization, alt text plays a significant role in how photos are indexed in Google search. In other words, if your business relies on visual elements – whether they be images of your items, your labor, stock images, or art – you should strongly consider including image alt texts in your website’s code.

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The Use of Schema Markup

Schema markup is used to enrich normal SERP snippets with rich snippet characteristics, such as the following: hosts a collection of tags that were developed in collaboration by Google, Bing, Yahoo!, and Yandex. Webmasters can use the tags to provide search engines with more information about different sorts of pages by submitting them to In turn, search engines use this information to enrich their search engine results pages (SERPs) with a variety of useful features.

There is no assurance as to whether or not utilizing Schema markup increases one’s chances of ranking in search results; nonetheless, there is little doubt that the generated snippets are far more visually appealing than ordinary snippets, and as a result, one’s position in search is improved.


HTML5 elements are used to provide more detailed explanations of various page components, including but not limited to:

Prior to the introduction of HTML5 elements, we mostly utilized div tags to divide HTML code into discrete components, and then we used classes and ids to further identify the components inside the HTML code structure. It ended up being a bit of a muddle since each webmaster described the components in their own unique style, and as a result, it was difficult for search engines to grasp what was happening on each page as a result.

With the introduction of semantic HTML5 elements, we now have a collection of user-friendly tags, each of which describes a different page component. In other words, instead of labeling our content with a complicated slew of divs, we now have a method of expressing the components in a straightforward, standardized manner.

Tags for Meta Robots 

The robots meta tag is concerned with the rules of interaction that apply between websites and search engine crawlers.

This is the section where website owners can specify a set of guidelines for how search engines should crawl and index their pages. Some of these criteria are mandatory, while others are more like recommendations; for example, not all crawlers will obey robots meta tags, although popular search engines will do so in most instances. If there is no meta robots tag, the crawlers will do whatever they want without any restrictions.

Tag That Identifies the Source of Information

The canonical tag protects you from the risk of having duplicate content on your website: To summarize, any given page, via no fault of your own, may have a number of different addresses associated with it. The presence of numerous artifacts – such as http/https and various tracking tags – might cause them to appear at times, while other times they can be caused by the many sorting and customisation options available in product catalogs.

Related: What is SEO?

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