There are more meta tags or SEO header meta tags than just the description and keywords, albeit those are the ones that get the most attention. I’ve split down the terms that are most commonly used (in my experience) by the good, the evil, and the indifferent into three categories. 

If you pay attention, you’ll notice that the list gets longer as we approach the awful ones. I didn’t have time to go over all of the meta tags that may be used, but there is a complete meta tag site that you should look into if you’re interested in learning about everything that’s currently available.

It’s crucial to remember that your meta tags are still important in 2019, but not all of them will be beneficial to you. If you want to rank highly in search results, my experience has shown me that your meta tags must be used in conjunction with high-quality content that is focused on customer pleasure. I believe that anyone who works in SEO would agree with me on this.

Related: What is SEO?

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What are Meta Tags for SEO?

Meta tags are text tags that are used to offer information about a webpage in the HTML of a document. Search engines and web crawlers are able to access this information because of the use of “metadata” which is information that is not shown on the page itself but is available to them.

Metadata from meta tags is used by search engines such as Google to interpret more information about a webpage. When it comes to search engine optimization, they can utilize this information for ranking purposes, to display snippets in search results, and they can even disregard meta tags in some cases. Meta tags include the elements title> and description>, which are two examples.

Most SEO training begins with the use of meta tags, which can be beneficial or detrimental depending on your perspective. The best method to introduce this topic was something I thought about carefully because we usually hear about the negative aspects of meta tags — specifically, the keywords meta tag. 

In any site assessment, one of the first things that is analyzed is the overuse of meta tags, mostly because they are located at the top of every page in the header and are therefore the first thing that is noticed. But we don’t want to be too pessimistic; meta tags are among the most effective weapons in a search marketer’s arsenal.

Related Article: Improve Website Traffic with SEO!

What is a Header Meta Tag?

Users looking on Google (or any other search engine) will come across the meta title as the first element of any website they are visiting. What is the underlying reason for this? In organic search results, the meta title appears in blue and looks like this:

  • The meta title possesses tremendous power, as it is one of the most powerful aspects that can influence a webpage’s ranking for the targeted keywords that it has picked. In addition to ranking, it is also a significant factor in determining the CTR (Click-Through Rate) of a certain page.

This means that a meta title must contain significant keywords in a strategic manner in order to rank as high as possible and entice users to visit a particular website. Meta tags are as vital today as they were in the past, if not more so, than they were then. Something to bear in mind when establishing “the ideal meta title” for a website is that it should adhere to a set of guidelines in order to be effective.

How Many Types of Meta Tags are There in SEO?

There are 10 different types of Meta Tags in SEO.

Title Tags

The title tag serves as the primary and most crucial anchor for your website. The title> element is often shown as a clickable headline in search engine results pages (SERPs), as well as on social media platforms and in browsers. As an illustration, if you look at the HTML for this article, you’ll notice that the title is something like  /title>The Top 10 Most Important Meta Tags You Should Know for SEO Success.

These are the first few words that appear in the head> section of your webpage and are intended to provide visitors a clear and thorough understanding of what the page is about. However, do they still have a significant impact on rankings, as they did for many years? 

Over the past few years, user behavior elements have received a great deal of attention as logical proof of relevance and, consequently, as a ranking signal – even Google representatives acknowledge that it has an impact from time to time.

The title of a page is still the first thing a searcher sees on the search engine results page (SERP) and uses to determine whether or not the page is likely to answer the search intent. A well-written one may result in an increase in the amount of clicks and traffic, both of which have an impact on rankings to some extent.

A simple experiment can also demonstrate that Google no longer requires your title tag to contain an exact match keyword in order to determine the topic covered by the page. For example, a Google search for [how to develop brand awareness] a few years ago would return two out of the top five results with headlines that exactly matched your query.

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Meta Description Tags 

Meta description is also located in the head> section of a webpage and is frequently (though not always) displayed in a SERP snippet alongside the page title and URL. However, it is a once-in-a-lifetime chance for anyone attempting to increase click-throughs and improve their brand’s search engine results page (SERP).

The description takes up the majority of the space in a search engine results page snippet and encourages visitors to visit your site by promising a clear and thorough solution to their question. The description has an impact on the number of clicks you receive, and it may also boost click-through rates (CTR) and decrease bounce rates if the content on the site delivers on its promises. 

Therefore, the description must be as realistic and enticing as it is informative, as well as clearly reflect the content. If the keywords in your description match those in a searcher’s search query, they will appear in bold on the search engine results page. This goes a long way toward making you stand out and informing the searcher exactly what they can expect to see on your page when they arrive.

You may be interested: What are Meta Tags?

Heading Tags (H1-H6)

Heaps of HTML header tags are used to differentiate between headings and subheadings within your content and other forms of text (e.g., paragraph text). Currently, there is some controversy about the appropriateness and efficacy of heading tags. While H2-H6 tags are not considered to be as crucial by search engines as H1 tags, appropriate use of the H1 tag has been underlined in numerous studies conducted in the industry.

While at the same time assuring us that headings aren’t ranking factors at all, and certainly not in the sense of “hierarchy,” Mueller continues to tell us that the H1 tag isn’t more important than the H2 tag, which isn’t more essential than the H3 tag, and so forth.

Image Alt Attributes

It is necessary to include the alt attribute in an image tag in order to describe its contents. Alt characteristics are significant in terms of on-page optimization for two reasons: first, they provide a visual cue to the reader. If a particular image cannot be loaded, an alternative text is displayed to site visitors (or if the images are disabled).

Because search engines are unable to “see” photos, alt attributes are used to add context.

Nofollow Attributes 

External/outbound links are links on your website that direct visitors to other websites. Naturally, these are used to refer to reliable sources, direct people to additional beneficial resources, or to reference a relevant website for some other reason, among other things. 

These links are extremely important for SEO since they can make your content appear as either a hand-crafted comprehensive piece backed up by trustworthy sources, or as a link dump with nothing in the way of meaningful content. Google is well-known for its strong opposition to any manipulative linking strategies, the use of which can result in a penalty, and it is becoming increasingly adept at detecting them.

Robots Meta Tag (Optional)

A robots meta tag with the content=”noindex” attribute on a page-level directs search engines not to index the page in question. A nofollow property instructs the browser not to follow any of the links on a certain page. In some situations, these tags may have an impact on how your site appears to search engines in general, even if they do not directly correlate with rankings.

For example, Google does not appreciate content that is too short. You may not have created it on purpose, but you may have some pages on your site that are of little use to users, but are required to have on the site for some other reason.

rel=”canonical” Link Tag

This is a link that points to a certain page on a website. Tag for Search Engines The rel=”canonical” link tag is a way of informing search engines which version of a page you consider to be the primary version and which version you would like to be indexed and found by users.

Typically, it is used in situations where the same page can be found under numerous different URLs, or when multiple separate sites have extremely similar material addressing the same subject. Internal duplicate content is seldom addressed with the same rigor as copied content, primarily because there is rarely any effort to manipulate the text.

However, search engines may become confused as a result of this: unless you specify which URL you like to rank with, search engines may choose it for you based on their own algorithms. “Semantic web” refers to a “meaningful web,” in which the emphasis is shifted away from keyword instances and backlinks alone to concepts behind those instances and relationships among those notions.

Open Graph

Meta tags for social media platforms are very important. Open Graph was first created by Facebook in order to give you more control over how a page appears when it is shared on social media. It is now recognized by the professional networking site LinkedIn.

Twitter cards, which provide similar features but are only available on Twitter, are an exception. Make use of the appropriate social media meta tags in order to improve the way your links seem to your followers on social media.

Viewport Meta Tag

The Viewport meta tag allows you to specify how a website will be resized and presented on any device that is supported. “width=device-width” will make the page’s width match the width of the screen in device-independent pixels, and “initial scale=1” will establish a 1:1 link between CSS pixels and device-independent pixels while taking screen orientation into consideration.

The Viewport meta tag has nothing to do with search engine rankings, but it does have anything to do with the user experience. It is especially critical in light of the wide range of devices that are being used nowadays, as well as the evident shift toward mobile browsing.

Taking care of the viewport meta tag will be something your users will appreciate, just as they will appreciate taking care of the other tags and tweaks we’ve discussed in this post.

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