Pay Per Click Advertising Philippines and How it Works

There is a good chance that you are an Internet Marketer reading this essay and reaping the benefits of free web advertising. The notion of value for value, however, is likely to be familiar to you as a serious entrepreneur. So, if you want something really effective and beneficial in return, you have to be willing to give something away.

If you want to procure the best results for your business, you should definitely consider using paid online advertising strategies like pay-per-click (PPC) marketing.

Related: How Pay per Click Advertising Works

What is Pay-per-Click (PPC)?

It is a form of online advertising where advertisers pay publishers for each time a link in their advertisement is “clicked.” For those unfamiliar with the term “paid search,” Pay-per-Click (PPC) marketing refers to the practice of acquiring advertising space on search engines using keywords that are relevant to the intended audience. For the most part, bidding systems are used to determine the price of an advertisement.

What is a Pay-per-Click Example?

PPC is also known as the cost-per-click (CPC) model, which is the most common way to advertise on the internet. Search engines (e.g., Google) and social networks (e.g., Facebook) typically use the pay-per-click model (e.g., Facebook). The top platforms that offer this service include Google AdWords, Bing Ads, and Yahoo! Search Marketing.

You may be interested: Advantages and Disadvantages of PPC

What is a good Pay-per-Click?

As mentioned  earlier, the top three platforms that offer PPC include Google AdWords, Bing Ads, and Yahoo! Search Marketing. Here is some information about each one.

Google AdWords

For both market share and traffic delivery, AdWords is unquestionably the most popular PPC advertising network. 

There are many advantages to using Google’s advertising product, which is based on the company’s infrastructure. To ensure that your efforts are only seen by those who are most likely to be interested in them, you can use the network to distribute your advertising across the country, across the world, or even exclude certain IP (Internet Protocol) addresses from your target audience. 

You can specify a daily budget for AdWords, which provides site-targeted advertising options for several types of ads, including text, banners, and rich-media ads. Additionally, the network helps advertisers by providing them with a variety of tools that they can use to improve their marketing campaigns, such as tools for keyword research, tools that can increase conversions, and much more.

Bing Ads

Bing Ads is the most recent version of the MSN AdCenter network, and it offers PPC advertising for your campaigns on both Yahoo! and Bing. Bing Ads can be a cheaper option to AdWords in terms of CPC or cost per click. It’s only a disadvantage that Google and Bing networks have such a significant disparity in traffic share. Bing Ads, like AdWords, offers a variety of tools to assist advertisers better understand the market they’re targeting. 

Using this information, they can devise new ways to maximize their return on investment, such as targeting specific demographics and increasing or decreasing ad and keyword bids.

Yahoo! Search Marketing

This is Yahoo!’s PPC or sponsored search advertising solution that uses keywords to target customers. While AdWords and MSN networks have higher traffic rates, it is still recommended to use this network in order to reach a larger audience and generate more traffic for your website.

Is Pay-per-Click Expensive?

Pay-per-Click is relatively more cost-effective compared to most, if not all, online advertising services.. Some of them can cost as little as Php 50 per click, while some of the more expensive ones can go up to about Php 2500 per click. However, you can expect a pay-per-click ad to cost, on average, about Php 50 or Php 100 per click.

How Does Pay-per-Click Work?

A major component of the pay-per-click business is the use of keywords. You can see an example of this in the form of sponsored links (also known as online advertisements) in search engine results pages. As a result, organizations that rely on pay-per-click advertising models conduct keyword research and analysis. It is possible to increase click-throughs and profitability by using relevant keywords in your ad copy.

Advertisers and publishers alike see the PPC model as a win-win situation. It is helpful for advertisers because it allows them to target specific audiences who are actively searching for relevant material. Because the value of each potential customer’s visit (and, thus, each click) far surpasses the cost of a publisher’s click, an effective PPC advertising campaign can save an advertiser a significant sum of money.

If you are a publisher, pay-per-click is the key source of income for you. As an example, consider Google and Facebook, both of which give their users free services (free web searches and social networking). PPC advertising is a great way for internet businesses to monetize their free offerings.

Why is PPC Good for Business? 

Still wondering why PPC is good for business? Here are some of the key reasons why PPC is great for your business.

It Consistently Brings in Online Traffic.

As well as providing instant traffic, PPC is a great source of long-term traffic. Your site must have a steady flow of visitors and leads if you want it to be successful. PPC is a great way to ensure that your website receives continuous traffic on a daily basis. As your traffic grows, you can quickly set a daily budget and monitor your progress in real-time. If you have a large daily budget for your website, it will attract more visitors.

PPCt generates highly targeted traffic

If we want to attract more customers to our website, we cannot rely just on the number of visitors. After that, we need to attract the most relevant visitors to our site. People who are looking for your products and services right now can be targeted via PPC. By focusing on the search terms that your potential consumers are likely to use, you may attract just the most qualified clients to your website. The greater your business’s chances of converting visitors into high-paying consumers or clients are the more focused traffic it receives.

You Can Easily Modify Your Ads Using PPC

In order to get the results you want from PPC advertising, you can update, test, and optimize your adverts. There are many ways in which you can tweak your existing advertising strategy if you believe it isn’t attracting your target audience. In the end, PPC allows you to control your ads, the message you want to convey, and the people you want to target.

PPC Allows You To Quickly and Efficiently Test Your Campaign

It is possible to use free methods of web advertising to great effect, but they can also be inefficient. Having the ability to test your campaign’s efficacy will ensure that you’re not wasting your time. With PPC advertising, this is a simple task that can be accomplished. It is possible to put up a campaign, run an ad campaign for a month, and then review the data to evaluate if the campaign was effective or not. There is no need to worry if you don’t like it. A split test can also be done to see which campaign is outperforming the others.

It Allows You To Easily Expand Your Reach

There are many places on the internet where advertisements are prominently displayed. Google is the most common source of these advertisements. With advertising like these, you can only imagine how many people you’ll be able to contact. In addition, Google’s sponsored advertising is displayed on some of the most popular websites online. You can also show your adverts on Google’s search network if you choose. If you want to reach even more individuals, you can enable the Search Network and the Display Network in your campaign.

Related Article: Advantages and Disadvantages of Online Business

Ginee Philippines to Grow Your Online Store Even More

If you have a large number of online stores, you may be feeling overwhelmed by the administrative responsibilities of handling the marketing arm of your business. You won’t have to worry about anything since Ginee Philippines is here to help you with all of your online store administration needs from a single Ginee dashboard.

Ginee’s presence on your team will make running your stores and increasing sales much simpler. You can take use of all of the great features of Ginee Philippines by signing up for a free account today!