In every web page, you’ll find a few lines of HTML code that serve as the page title and meta description. On the front and back of a book, the title and blurb are displayed, but on a web page, the title and blurb are displayed. The title informs you about the content of the book (or page) before you ever open it (or click the link).
Similar Article: What are Meta Tags in SEO?
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What are Meta Titles and Descriptions in SEO?
The meta description attribute on a web page is an HTML attribute that provides a brief overview of the page it is associated with. Meta descriptions are frequently included in search results by search engines such as Google, which can have an impact on click-through rates.
The length of a meta description is completely up to the author, but Google normally truncates snippets to 155–160 characters. When writing meta descriptions, it’s preferable to keep them as long as possible so that they can be appropriately descriptive; we recommend keeping them between 50 and 160 characters.
Be mindful of the fact that the “optimal” length will differ based on the situation, and your primary goal should be to provide content while also driving clicks.
Despite the fact that meta description tags are not related to search engine rankings, they are incredibly crucial in generating user click-through from search engine results pages. In these short paragraphs, a webmaster has the option to “advertise” content to searchers, and searchers have the opportunity to judge whether the content is relevant and provides the information they’re looking for based on the keywords they used in their search query.
Related: What is SEO?
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What is Meta Description Tag?
According to Matt Cutts, Google’s former head of Webspam, neither meta descriptions nor meta keywords are taken into consideration by Google’s ranking algorithms for web searches. According to him, it is still vital to produce a meta description since Google will occasionally utilize the summary in search results snippets (which appear below the URL) if it considers it is an accurate representation of the page being displayed.
Along with appropriate title tags and accurate meta descriptions, accurate meta descriptions can also assist you boost your click-through rates. Here are some guidelines for writing meta descriptions that follow best practices.
- As a rule of thumb, meta description tags should be roughly 150-160 characters in length so that the entire tag can be displayed on Search Engine Results Pages when it is presented and people can read it at a rapid scan.
- In an ideal world, each page on your website would have its own meta description. Site-level descriptions should be used on the main home page or other aggregate pages, and page-level descriptions should be used everywhere else, according to Google.
- Creating distinct meta descriptions for each page of a large website can be time-consuming. Google recommends that you at the very least develop a summary for the most important URLs, such as your homepage and most popular pages. Websites that have been flagged by Google as having missing or faulty meta descriptions are included on the HTML recommendations page in Webmaster Tools.
- Each web page’s meta description tag should ideally target a different keyword than the previous page’s meta description tag, but avoid keyword spamming by having the keyword appear just once.
- Descriptions serve as a kind of sales pitch or overview for the page they are on. Visitors will be more engaged and more likely to click through to your website if you write keyword-rich descriptions.
It is not necessary for the meta description to be a whole sentence. It may provide vital information that is valuable to potential visitors. Articles, for example, can include information about the author, the date of publication, or byline information – as long as it does not exceed the character limit.
Why is Meta Title Important for SEO?
Search engine optimization (SEO) is dependent on the title tags and meta descriptions that appear on your website’s page content. If possible, keywords that are related to the content of the web page being described should be included in the title tag and the meta description tags. This assists Search Engines in understanding what the website is about and indexing your web pages in the appropriate manner for relevant keywords or key phrase phrases.
They are significant because they have an impact on how your website shows in search engine results pages (SERPs) and how many people will be enticed to visit your website. It is likely that they will have an impact on your traffic and engagement rates, which may have an effect on your SEO and rankings. Meta tags are an essential component of any successful search engine optimization plan.
Despite the fact that some tags may not have a direct impact on rankings, they do have an impact on how your site appears in the larger digital ecosystem. Additionally, they could be a factor in a variety of non-traditional search results, such as Knowledge Graph, Google picture search, voice search, and other similar options. When it comes to creating content, no brand should overlook them.
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Are Meta Descriptions Still Important?
Search engine optimization (SEO) is dependent on the title tags and meta descriptions that appear on your website’s page content. If possible, keywords that are related to the content of the web page being described should be included in the title tag and the meta description tags. This assists Search Engines in understanding what the website is about and indexing your web pages in the appropriate manner for relevant keywords or key phrase phrases.
They are significant because they have an impact on how your website shows in search engine results pages (SERPs) and how many people will be enticed to visit your website. It is likely that they will have an impact on your traffic and engagement rates, which may have an effect on your SEO and rankings. Meta tags are an essential component of any successful search engine optimization plan.
Despite the fact that some tags may not have a direct impact on rankings, they do have an impact on how your site appears in the larger digital ecosystem. Additionally, they could be a factor in a variety of non-traditional search results, such as Knowledge Graph, Google picture search, voice search, and other similar options. When it comes to creating content, no brand should overlook them.
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