3 Steps on How to Sell Services on Shopify Effectively

Shopify is a fantastic platform for selling things, but it can also be used to offer services, which is an intriguing new field of commerce to explore. Non-tangible items, such as services, are those that entail selling your time or knowledge rather than a physical object.

Because Shopify is, at its heart, a product-selling platform, delivering services (either as a stand-alone offering or as an addition to your existing product range) may necessitate some workarounds, but it is generally straightforward to get up and running with Shopify.

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Can You Sell Programs on Shopify?

In order to create a service offering, you’ll need to make use of Shopify’s current product management tools — even if your service isn’t technically a product in the classic sense of the word. 

In the same way that you would create a physical product in your shop to sell, when you create a service as a product in your shop, make sure to include eye-catching imagery and compelling product descriptions so that customers understand exactly what they’re getting in exchange for purchasing your services from you.

If you’re selling a non-tangible commodity, this description is very significant because it will be the primary factor on which the shopper will base his or her purchase choice, aside from reviews and testimonials that speak to your experience and ability to perform a specific function.

When selling services, variations and alternatives can be used in innovative ways, such as allowing customers to choose from certain dates and times for services or from multiple pricing tiers:

• When it comes to developing more advanced service-based solutions, the ability to differentiate between variants in terms of pricing and inventory control is essential.
• Use Shopify’s inventory management to limit the amount of people who can sign up for classes or other session-based services that have enrollment caps – before the class or service is “sold out,” as the term is used in the goods industry.
• Additionally, variants can be utilized to allow clients to sign up and pay for a specific session, time, or date by selecting one of the options. For example, one type could be used for a Wednesday evening pottery session, while another could be used for a Thursday morning pottery class. Furthermore, each variant can have a different inventory cap, which means that, for example, one class can have a higher number of pupils than another.
• Using variations, you can also allow users to choose from a variety of options within a single service – and charge varying amounts for each option they choose to utilize. Suppose a 1-hour training session costs $50, whereas a 90-minute training session costs $65. Because each version might have a different price, you will be able to provide tiered pricing to consumers who sign up for longer sessions as a result of the flexibility of each variant.
• The usage of variants can also be a basic method of allowing consumers to choose from a number of appointment times, but this can be a bit cumbersome at times. To accomplish this, you would need to manually build a variant for each day and time slot that you have available — normally with an inventory value of 1 if they are private appointments — and then assign that variant to each day and time slot.

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This solution does necessitate the creation of all versions manually, and it is also subject to the Shopify variant restriction of 100. Manually constructing the versions can be a decent “do it yourself” alternative to more expensive scheduling software if you’re just getting started or don’t schedule appointments for a long period of time. 

Shopify can also be used to collect registrations or to “sell” free services, which are both possibilities. Shopify’s checkout process is intelligent enough to recognize that, if a cart contains nothing of value, the order should be processed without requiring any payment information.

It’s important to remember that most service items will not require shipping, therefore you should disable it at the product level by following the procedures outlined here (although though the article talks to digital products, the same methods apply to services).

Line item attributes can be used to collect custom field values for service purchases, which can then be used in reports. Note that if a user adds more than one quantity of the same item, each will have the same line item properties as the first, until the user changes this setting. In many cases, selling services entails a distinct set of additional responsibilities, such as collecting release forms, acquiring more information about consumers, and other details:

• Making use of custom HTML, you might want to consider including links to frequently used forms or other content on your order confirmation page.

• You can also include links to extra resources or materials in your order confirmation email if your business solely sells services. In addition, if you offer physical objects as well as digital products, you should consider including these links. Users can simply disregard them if they do not pertain to their type of purchase.

• Using email automation, create a process whereby a user who purchases a specific SKU will receive an email asking for additional information. Alternatively, consumers can be sent to a form provider such as Google Forms from the registration confirmation page or a follow-up email to augment registrations that require more advanced information than what Shopify can collect. 

However, while linking this directly with Shopify’s client database would necessitate manual data entry or bespoke coding, for smaller firms, keeping separate records can be fairly feasible.

Related: How to Start an Online Business?

How Can I Sell My Services Online?

Here are the steps you can take to sell the services:

Step 1: Decide on the Type of Services

The first step in starting a business is deciding what services you want to sell and what they are. As a result, your website’s layout, rates, appointment times, and other information will all be affected by the type of services you sell online.

Step 2: Install Shopify on Your Web Server

The next step is to create an online store on Shopify and begin selling your services there. As one of the most widely used platforms for creating online stores, Shopify provides a large choice of completely editable templates that you can rapidly use to start building your online store from scratch. Make certain that your theme is in line with your company’s image and the services you provide before implementing it.

Step 3: Add Your Services to the List of Options

Adding your services as products is the quickest and most straightforward approach to start selling them on your Shopify store. On your Shopify dashboard, navigate to the Products tab and click on Add products.

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