The Internet is brimming with marketing platforms that are completely free to use; all you have to do is know where to look for them. Even if you don’t have a lot of money to spend on marketing in the beginning phases of your company, it doesn’t rule out other effective methods of getting your name out there.
Aside from putting out leaflets and sponsoring minor local events, small businesses had only a few options for inexpensively marketing their products prior to the invention of the World Wide Web. There are a plethora of options available on the Internet these days; all you need to know is where to look.
Related: How to Increase Traffic on Website?
7 Ways to Promote Your Business Online
Here are seven low-cost techniques to promote your business on the internet that will save you money:
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Use Local Listing Services
By registering your business with Google Places, you make it more visible on Google searches and on Google Maps, making it easier for customers to find you. All you have to do is fill out the form and register, after which you will need to have your business validated through their verification process, which may be completed via phone call or snail mail, depending on your preference.
Google has simplified the process of adding and managing your location on a map. In addition, you may manage your Google Plus profile from the same location. Simply go to Google My Business and claim your listing to get started. If you don’t have a physical storefront, you can still list your office address and other pertinent information about your company.
Yahoo! also has a large database of businesses called Yahoo! Local, which is available to users. It’s completely free, and it’s well worth the few minutes it takes to get started. Similar services are available through Microsoft’s Bing search engine, which is simple to use.
Use Social Media
For businesses, social media is no longer merely a tool for gaining visibility; it has now evolved into a critical time commitment that must be made. You may integrate advertisements and special offers into your Facebook page, and you can communicate directly with your customers using Twitter. Making connections on LinkedIn, both on a personal and professional level, can be a valuable resource for your startup.
Related: 5 Questions to ask for your social media marketing strategy
Create a Blog
A blog not only helps your company get its name out there by gaining followers, but it also provides a means for you to connect with your customers on a more personal level. But bear in mind that one of the most important aspects of blogging is to maintain your stream as up to date as you possibly can. A blog that has been dormant for a long period of time is worthless.
Related: What is SEO Content Writing?
Use Multimedia Sites Like Youtube and Flickr
YouTube is a free platform for the distribution of innovative promotional videos, but in order to be successful, you must post videos that people want to watch and that are relevant to your business—a simple advertisement will not suffice. A Flickr profile can also be beneficial because it provides you with a central location to store all of the photos related to your company and allows you to connect back to your website.
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Optimize Your Company’s Website
The importance of search engine optimization cannot be overstated in this day of constant Googling. Prepare your website for search engine performance by reading a book or consulting an online how-to guide on SEO.
Press Release
Don’t be afraid to send out a press release whenever your company does anything noteworthy; you never know who might be interested in hearing about it. They are a powerful media tool that can be used to assist generate publicity, and the fact that they are provided for free is an added plus. There are many websites where you may post your press releases, like PRLog and 24/7 Press Release, which are both free to use.
Join Online Communities
Every specialization includes online communities where you may participate and learn more about the subject matter. However, simply creating an account on a forum and posting about your company every now and then is not valuable to anyone and will most likely only annoy others. Contribute to the community and establish a rapport with its members while keeping your business out of the fray.
Passively advertise your company by including a link in your signature or mentioning it only when it is suitable in the context of the conversation.
Using Ginee Will Also be Very Useful for You
In your online business endeavors, Ginee Philippines may prove to be a beneficial resource. You can manage all of your stores from a single dashboard, regardless of their tier status, because they have partnered with prominent digital marketplaces to provide you with this capability.
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Profit from the advantages offered by Ginee in order to increase the effectiveness of your marketing efforts. Users can specify whether or not their posts should be automatically replicated after a specific length of time has elapsed. It is a win-win situation for all of the parties concerned. Ginee is currently offering a free 7-day trial period in order to promote the service for a short time.
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