No matter how useful your products and how excellent your service is, you will still need to learn how to promote business properly so your business can grow and reach the targeted goal faster. 

Back on the date of a few decades ago, the options of how will you promote your business are limited to options of spreading a flyer or postcard, publishing it in the newspaper, or renting a billboard. Fortunately, a new generation like us has plenty of options to promote our business. Some of them are not only easier to practice but also offer a cheaper advertising cost.

If you are an entrepreneur and looking for advice on how to promote your business, consider yourself having been struck by a lucky star for stumbling upon our page because this article is going to answer your curiosity. 

How to Promote Your Business Effectively

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Most people who run a business usually start their entrepreneurship journey because they get the ability to provide products that are needed by many people in the market at a more competitive price. 

But after the business finally runs, some people find out that only having the product itself won’t get the business anywhere without an effective way to promote the business. Hence, the keyword of best promotion strategy has come to the top list of search engine search bars.

The good news is, that you don’t have to go through the milestone because we have already helped you to pick out a few effective ways to promote your business, such as:

Setup Google My Business Account 

Small and local businesses can take advantage of using the free advertising tools from Google. The reason you should’ve been listing your business to Google Business is:

  • Allow you to connect with customers through Google Search and Google Maps;
  • Useful for your website SEO, detail of your business is easier to find by people who are looking for the same services or goods you provide;
  • The review section left by your possible customers will help Google to display your business in their “3-pack” and give you free advertising without charging any fee.

Get a Website and Implement the Search Engine Optimization

Regardless of the age of your target audience, having a website for your business is always a good idea. People who found your business through social media might also want to visit your website and look after your Google listing.

But anyway, a good website does not only serve as a free promotion tool and becomes a medium to tell your audiences a story about your business but it also will help to measure how successful your promotional strategy has been and show you which part that you can optimize to improve.

For better visualization, let’s say that you have running ads where the landing page is situated on your website. At the same time, you are posting simple tips and tricks related to your business field through your social media and attaching the link to your website underneath the post.

With the help of Google Analytics, you can review which of those two strategies above are best for your business and also give you insights into your potential audiences. 

While the website is already built, it will also be best for you to implement the SEO and let Google promote your business for free. The SEO tactics you can use to promote your small business are:

  • Adding the relevant keywords to specific places on your websites (e.g: Ginee Philippines, Japan Chocolate Factory, etc).
  • Create an original and high-quality content regularly, remember to provide a tagged image to make your content more appealing.
  • Maintaining the security of your website.
  • Maintaining the high page load speeds of your website.

Read also: 10+ Steps to Professional SEO Marketing, Think Like a Pro!

Join a Paid Membership in Your Niche

Another way how to promote your business is by joining some sort of paid membership to create an automatic level of trust for target audiences. Paying to be inside of a group— like a local business group or course communities will provide you with an easier way to promote your business without making it seem spammy.

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Paid for Advertising

Making use of a paid advertisement will help you to reach your audience faster. Nowadays, the most popular advertising methods are by using PPC Ads, Facebook Ads, and Television Ads. 

Social media advertising like Facebook Ads is a great platform for brand awareness and business promotions. According to a Wordstream study in 2018, Facebook gained approximately $18.68 for the average cost per acquisition across all industries. 

Email Marketing

Generally, people consider the open rate as the number of people who open your email. But when it comes to marketing, an email is only counted as “opened” under the circumstance of:

  • The recipients or readers enable the image attached to your email to be displayed in the preview pane.
  • The recipients or readers click on the link attached to the email you sent.

Read also: 8 Useful Ways to Combine Email Marketing with Local SEO

Email marketing has been one of the most popular marketing methods for business-to-business marketing. Although many might argue that the open rate of marketing email is on the decline, the statistics show otherwise. In 2020, the open rate of email marketing steadily seating at 21.3% and is expected to increase more by 2022.

Affiliate Marketing

The best way to make people trust your product is by getting them recommended by a trusted source. Hence, affiliate marketing has been the best example of promotion product that will most likely work out.

Affiliate marketing has gained popularity over the past few years, especially in the marketplace business. As a sales-based type of marketing, it can also help you to reduce marketing costs for ineffective advertisement.

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Now you have bagged information on how to promote and market your business so it can grow faster. Among many options, social media marketing still becomes the first option for many entrepreneurs. 

The reason is social media marketing costs can be adjusted according to the budget you currently have and it can help you spread brand awareness globally. You will only need to know how to set the advertisement so it can get into the right target audience.

Another trick on how to promote product is by hiring an influencer marketing. Slightly different from affiliate marketing where you only have to pay a commission for the sales generated through the affiliate link, influencer marketing is paying for an influential figure to endorse your product.

Influencer marketing will most likely work for products that need honest review. It can be the best strategy on how to promote food product, for example.

Join Ginee Philippines!

Looking for a helping hand to create an advertisement that will not be missed or skipped by the audiences? You can reach out to Ginee Philippines. As an online sales management software that has successfully helped over 70,000 entrepreneurs across Southeast Asia elevate their businesses to a higher level, there won’t be any other company with the best marketing strategy other than Ginee.

Aside from giving you the best marketing strategy and plan, Ginee Ads will also help you to manage and monitor the ads’ performance and regularly report it back to you. Ginee will also help you to keep track of your products and stock management so you can focus on boosting your sales.

Visit the Ginee Philippines site right now and complete the free registration. Get the chance to try all of Ginee’s advanced features for seven days free and see how much of a change Ginee can bring to your business. Be one step ahead of your competitor, the success is one reach away and Ginee will help you to grab it. Join Ginee Philippines free!

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