How to engage with instagram audience? Whether you’re a social media influencer, marketer, business owner or simply interested in boosting your personal profile online, chances are you’ve thought about how to increase your engagement on Instagram. Yes, there’s the tried and tested way of personally interacting with followers in authentic ways, but let’s be real. 

There’s never enough time for this and with Instagram’s super intelligent algorithm, it’s not a foregone conclusion that this will even work.

How to engage with audience on instagram? Engagement has become the holy grail of Instagram influencers and marketers. The more the platform grows, the more users like, follow, share and tag other users, the easier potential customers are able to discover your business. 

What is good engagement on instagram? Many small businesses from coffee shops to make-up artists to vintage clothes stores as well as big celebrities have found success in skillfully engaging their followers on the Gram. And with more than 4.2 billion photos like every day and 50 billion posts shared to date, you want to get in on that action.

See also: Business Model Canvas Explained with Online Business Examples

What is Social Media Marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. 

This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and responses to relevant mentions (social media listening and engagement). 

What is the role of social media in marketing? A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).

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What is Instagram?

Instagram is one of the biggest social networks today, but not everyone is familiar with it.

Instagram is a free social networking service built around sharing photos and videos. It launched in October 2010 on iPhone first, and became available on Android in April 2012. Facebook purchased the service in April 2012 and has owned it since.

Like most social media apps, free instagram engagement allows you to follow users that you’re interested in. This creates a feed on your homepage, showing recent posts from everyone you follow. You can like posts, comment on them, and share them with other people.

How to Increase Engagement With The Audience on Instagram?

Wondering how to increase engagement on instagram 2021? You’re not alone!

Today, brands need to look further into their performance metrics and track comments, saves, shares, Instagram Stories views, and even DMs to understand how they are performing. So here are 10 tips on how to increase engagements on instagram.

Highlight Your Team

How to increase engagement on social media 2021? Marketing is about forging connections. When you highlight your team members, you show your followers that you’re not just a logo, you’re a real group of people working hard to make your brand and product special.

Create Hashtag

How to increase engagement on instagram post? Hashtags can provide structure to your posting strategy and create a way for interested subscribers to follow along with the content that really piques their interest. 

In addition to boosting engagement among followers, other brands can follow suit and tag you in similar posts with the same hashtag. It makes for a fun and effective way to tap into other audience pools and engage with both followers and peers.

Share Your Company/Business Culture

How to engage customers on social media? This gives them an idea of ​​what it’s like to work at your company and, just like your employee surveys, provides you with an opportunity to showcase the real, fun, interesting humans behind your brand. This strategy will almost certainly entail more engagement.

Sharing this kind of stuff is also great for your recruitment strategy. Oftentimes when job seekers are in the process of vetting a company, they’ll look at the company’s social media channels to see if there’s any indication of what the environment is like. 

And with most millennials valuing a company’s culture over salary, showing casing your company culture has never been more important.

Related: The Advantages and Disadvantages of Online Businesses

Use Instagram Stories

How to increase engagement on instagram stories? Here are some ways to integrate Instagram Stories into your social media engagement strategy:

  • Every time you publish a blog post, share a slow reveal on your stories and then link it to the blog post in your profile so people can check it out.
  • For special releases, use the countdown feature so people can get excited and check back with you once the countdown is over.
  • Use GIFs, stamps, and other image icons to keep stories interesting and eye-catching.
  • Use hashtags in your stories to get your stories content in front of people who search or follow those hashtags but don’t follow you.
  • Use the poll feature to ask people certain questions.
  • Use the “Ask me a question” feature to open up a dialogue.

Make Instagram Stories as integral a part of your Instagram posting strategy as your standard feed, and you’ll be able to reach more people and make more of an impact once you’ve got their attention.

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Create Images or Graphics for Certain Content

Original imagery on your social media posts will make your content, page, and brand more compelling. For the sake of time and ease, many companies rely solely on stock imagery for graphics on blog posts and social media. This can backfire, though, and won’t necessarily be the best way to convey what a post is actually about.

Show Off Customer Testimonials

How to increase instagram follower? Peer-to-peer recommendations are one of the strongest means of guiding prospects down the funnel. 

Show your followers how much your customers love you by sharing testimonials on social media and create images to go along with them to add even more pop to the post. See what we’ve done with one of our clients, Scheffey Marketing.

Share Articles You Find Interesting

Don’t just distribute your content on social media. As a relevant voice in your industry, you should also be sharing content that others are putting together that you find interesting and know your audience will find interesting as well. 

This helps mix up your feed while keeping the quality of the content you’re sharing high. And when you share another brand’s content out, they may just return the favor, making room for new and varied kinds of engagement.

Related: How to do SWOT Analysis for Online Business?

Post Frequently and Consistently

How to engage customers on social media? The key to successful social media marketing is to post often. The more you post, the more engagement you will likely have. 

Most companies around the globe have a social media presence of some type. It is easy to go unnotified among the crowd if a company doesn’t stay active by posting new and meaningful content both frequently and consistently.

Conduct Polls and Surveys

Polls and surveys have been important ways to generate information about audiences for years. They allow a company to not only generate meaningful information but also to engage the audience.

As a marketer, if you want to attract more audience with less effort, try using a survey. Tools like SurveyMonkey, Twtpoll and others can be of assistance when framing a successful polling campaign.

Consider The Time to Post

How to keep your audience engaged on social media? Similar to Instagram’s parent company Facebook, the top times to post on Instagram expanded in 2020 compared to previous years. 

Midday engagement during weekdays became even denser with top times throughout the 11 a.m.–2 p.m. range, and evenings and weekend times showed increased opportunities for engagement.


Why is social media engagement is important? Social media is beginning to take its rightful throne in the world of marketing as for many businesses it’s the key catalyst for brand growth. If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.

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