If you own an online store or are looking to start one, you very much need to know about Meta tags. Your website’s SERP position and the number of visitors who are likely to click on your link are directly influenced by the quality of your meta tags. As a result, your site’s traffic and interaction rates will suffer, which in turn will have an effect on your SEO and positioning.

 A sound SEO strategy would be incomplete without the use of meta tags. The way your site looks in the digital environment is impacted by tags even if they don’t have a direct impact on rankings. Non-traditional search results like Knowledge Graph, Google Image Search, Voice Search, and more could also be influenced by these results. When it comes to creating new content, no brand should forget about its customers.

Related: What is SEO?

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What is Meta Tag in SEO?

Online store products, collections, categories, and subcategory pages are ranked using meta tags. They’re an essential part of SEO, helping to optimize each page’s on-Page elements.

How your site is ranked in search engine results (SERPs) and the number of people who visit it is influenced by meta tags. Your traffic and engagement rates, as well as SEO and rankings, will be impacted by these changes.

 Furthermore, incorporating meta tags to your online store template allows for greater customization of your search experience.

Similar Article: What are Meta Tags in SEO?

Does Shopify Have Meta Tags?

Yes, Shopify has meta tags. Adding meta tags in Shopify is essential if you want to draw in more visitors and grow your online store.

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Where is Meta Tag in Shopify?

To add SEO Meta tags, go to a product or a collection page. In order to add Meta tags to a product or collection by clicking on it. Find the button and select “Edit website’s SEO” under the Search engine listing preview area. 

From there, enter the Page Title, Page Meta Description and its URL in the relevant text boxes. For example, enter “Page Title,” “Meta Description,” and “URL” in their appropriate fields. Only the page/product/collection name should be included in the URL. There are no spaces between URL words, so use “-” instead. 

To finish the process, click Save. Meta data may be added to every page, collection, category or subcategory in your Shopify store using the same approach.

How Do I Add Meta Tags in Shopify 2021?

Step 1: Navigate to your store’s theme in the Shopify Admin Panel.

Go to the Themes section of your Shopify dashboard by clicking on Online Store. You can edit your HTML and CSS from this window. There is a link on the Shopify website where you may obtain the source code for your current template. In order to access source code select Actions -> Edit Code of the active template. 

Step 2: Modify the Layout of your page (theme.liquid)

There is a list of all the files included in your template in the left-hand column. You should find a file titled theme.liquid in the Layout folder. Your Shopify store will start with this template. Shopify employs a template language called Liquid 211 for all of its themes’ pages.

In order to add custom meta tags, you’ll need to alter theme.liquid, which is the primary (if not only) theme file.

Step 3: Add Your Meta Tags

In the Layout section, select “theme.liquid.” Your Shopify store’s primary template, theme.liquid, is where we need to make changes to the new Meta tags.

Ensure that all of your Shopify store’s pages include all of the necessary verification tags. Product, collection, and category and sub-category page tags will all use the same set of tags. These tags should be placed between <head> and </head>.

Another tip is to follow this approved description approved syntax which is shown in the bullet point below:

  • <meta class=”swiftype” name=”[field name]” data-type=”[field type]” content=”[field content]” />

The importance of meta tags for brands varies depending on the type of content and how the data is to be indexed. Meta tags are made up of code, thus it’s generally recommended that you don’t include any tags you don’t need, but that any tags that are critical to your aims should not be ignored.

In order to improve the search results and reach out to more people, meta tags play a crucial role. Everyone can create meta tags on Shopify in a matter of seconds, even if they don’t have any coding experience.

You might be interested: SEO Header Meta Tags

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