Why On Page SEO is important? One of the most fundamental aspects of Internet marketing is Search Engine Optimization business or SEO. It is a system of using online tools to help your pages position themselves higher in search engine results, giving your website greater exposure to targeted visitors that can eventually convert into paying customers.

There are several aspects of considerations in SEO but one of the most important areas of focus is On-Page SEO.

Also termed on-site SEO, SEO On-Page optimization internal elements of your website pages to make them more search engine friendly. 

On-page SEO tasks help search engines understand your website better, to gauge if your content would be relevant to people seeking information about anything online using a set of keywords.

Related: What is SEO?

What is On-Page SEO?

What is On-Page SEO? On-page SEO is the practice of optimizing web pages to earn organic traffic and improve a website’s rankings in the SERP (search engine results pages). This includes optimizing a page’s HTML, internal links, and meta data along with posting high-quality, relevant content and images. 

There are ranking factors for search engines that lie outside of the site owner’s control, this is called off-page SEO. Things like backlinks from other sites, Social Media, brand mentions, and shares can all have a direct or non-direct effect on a site’s rankings in the SERP.

On-page SEO rules rely on the actual content of the page which means that anything within the website can fall into the realm of potentially affecting SEO. 

What is page optimization? This includes text, meta data, multimedia content, HTML code, CSS, JavaScript, and more. In general, this is called content, although oftentimes marketers use content to refer to the main text of the page.

Read: What is Search Engine Marketing?

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On-Page SEO Basics That You Must Understand

How to improve On-Page SEO? On-page SEO helps search engines analyze your website and the content connected to it so that it can identify if a searcher’s query is relevant to your site. Here are 6 On-Page SEO basics that you must understand.

Choose the Right Set of Keywords

Keyword research is a very important first step in any online marketing campaign and more so for On-Page SEO. It is vital that you select the right kind of keywords that would attract targeted audiences to your web pages, the kind that has the biggest probability of becoming paying customers.

Related Article: Improve Website Traffic with SEO!

Choose Good Domain Names

Your choice of domain names for your website is a vital element in your On-Page SEO strategies. A good domain name should be able to present what your website is and what it can possibly do in just a few words. Other tips related to domain names include :

Consistent Domains

When people type in www.example.com or example.com, both should respond correctly and present your website.

Old School Domains

Old domains can be better than the most recent ones as they use full keywords integrated into the domain itself instead of initials or abbreviations.

Keywords in Page URLs

When creating categories, page or post names, it would be better to use full keywords in assigning individual URLs as they would rank better during searches.

Optimize Your Meta Data

Each page in your website should be optimized to make them more search engine friendly using both content and meta data, particularly Title Tags and the Meta Descriptions.

Title Tags

The Title tags of each of your web pages are like text advertisements for that particular page that potential readers will first see in their browsers even before the actual page completes loading. 

By making it unique and descriptive, people will be more interested in what your web page holds and would be enticed to explore more. A good rule of thumb for making Title Tags is keep its size between 4 to 8 words or 60 to 70 characters each.

Meta Description

The Meta Description is a summary or snippet of the content found in a particular page that would appear during search results. What you put in the Meta Description can entice readers to open your page and read some of the materials more. 

Do not make the mistake of creating a generic Meta Description and duplicate it across all your pages.

Create Unique Content that Online Users Would Want to Read and Share

Unique and high quality content is what you need for On-Page SEO presentation, not only to satisfy what the Search Engine web crawlers would find to rank your page according to a particular set of keywords, but also to make your visitors want to read and share your content.

On-Page SEO for Different Kinds of Results

On-Page SEO should be targeted not only on the text content of your web pages but also for other media elements that may appear in various kinds of search results. 

These include video, images and other non-text content, which should be all optimized to make them visible by Search Engine web crawlers.

Create Service/Product Specific Landing Pages

Creating and optimizing a landing page that is specific to your products/services and your keywords is not only beneficial to the search engines but also to your prospective customers and website visitors.

A specific landing page allows you to discuss in great detail a specific product or service your company is offering and educate your visitors on its features and benefits. Create as many specific landing pages as possible for your product/service with its appropriate keywords.  

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What are the Most Important On-Page SEO Elements?

What are the advantages of an On-Page SEO while doing some research? There are other important elements that are crucial to the success of a site. Optimizing these are key to maintaining an on-page strategy. The three main ways to do this are through meta data, On-Page content, and internal linking.

Meta Data

Your meta data will be in the HTML code of each page and specifically includes your page’s title-tag and meta description which are used in search engine results to list your pages. 

When you use a search engine to look up a query, the meta title and meta description are all located in the link that page. Having your meta data optimized with good keywords and detailed content will help users and search engines know what your page has to offer.

On-Page Content

Well written content associates the words on your site to the keywords in your meta data. Quality writing with proper keyword placement will both reassure the search engine’s queries and match the needs of users. Content marketing is also important for other areas of marketing.

Make sure your content is high-quality and well focused on the intent of and meaning of your target keywords. Google’s Webmaster Guidelines give guidance on what content should be like :

  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • To help Google fully understand your site’s contents, allow all site assets that would significantly affect page rendering to be crawled: for example, CSS and JavaScript files that affect understanding of the pages.
  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Internal Linking and Site Structure

Website structure is essential for a search engine to be able to properly crawl your site. Having easy-to-use navigation bars, footers, and anchor links will allow engines to link a user to a page relevant to their query. 

If you have a site that is confusing to navigate, it might only result in the search engine struggling to identify your site’s pages.

Why On-Page SEO is Very Important and How is it Related to Business?

You must already know why Off-Page SEO is important, so why On-Page SEO is important? Whether you have a big or small business, it is important to optimize a website’s On-Page SEO. SEO represents one of the most common digital marketing strategies, and it remains super popular because of its reliable return-on-investment. 

In fact On-Page SEO offers the best ROI out of nearly any digital marketing strategy with its relatively low-cost and long-term benefits that can help websites grow and bring in passive traffic for years.

Here are On-Page SEO examples, as much as half of all website traffic comes from search engines like Google or Bing, this means that close to 40% of online revenue comes from search traffic as well. The top 1st result on Google gets more than 32% of keyword traffic, and the first page of search results grab as much as 91.5% of traffic.

This is the importance of SEO On-Page. Without it your site could be seriously missing out on opportunities to rank for search queries specific to your business. Without an SEO strategy then your site might get pushed down search results by competitors. 

This is a big part of why many companies hire an SEO agency, because the world of search marketing has grown to represent approximately $79 billion.


What is the importance of SEO for website? It is very important to optimize your On-Page SEO if you want to have targeted visitors knocking on your online doorstep. 

However, it doesn’t mean that you choose one Internet marketing channel over the other and drop the rest altogether. You need to explore each of these channels and select which can be combined with SEO to get the best results. 

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