Whats an ecommerce website? Ecommerce or electronic commerce refers to a business model that involves sales transactions being done on the web. Virtually every online shopping website – big or small – follows this structure. Any site where you can obtain items for sale over the internet is considered an ecommerce website.
One of many examples, Ebay and Amazon, the grandfathers of ecommerce, paved the way to a newer and more convenient way of shopping. They are actually not that old to be called grandfathers, but the higher level of respect is implied there.
Of course online buying and selling were already a thing before, but because of these companies, e-commerce websites became an easier and more preferred platform to a lot of consumers.
You may be interested: What is an ecommerce platform?
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What Does eCommerce Website Mean?
What is an ecommerce website definition, is a website that allows you to buy and sell tangible goods, digital products or services online. Trade, be it barter exchange or buying and selling of goods and services has been prevalent for centuries. No one can be self-sufficient. And this brings out the need for demand and supply of goods and services.
Transactions have been going on all over the world for centuries, locally, and across locations. Keeping the same concept in mind, now think of electronics. However, also bear in mind that with the whole world going online, data privacy laws have become increasingly stringent.
What does an ecommerce website need, also known as e-Business, or electronic business, is simply the sale and purchase of services and goods over an electronic medium, like the Internet. It also involves electronically transferring data and funds between two or more parties. Simply put, it is online shopping as we commonly know it.
What are eCommerce Website Examples?
Here are some type of e commerce websites that you should know about in the Philippines!
Amazon is a good example of how a good eCommerce store should look, as its user-friendly website design instantly makes it easy for customers to find what they need.
To speed up the shopping experience, visitors can use the on-site search engine to look for their desired items, with the multiple filtering options also helping to show the most relevant products.
The Philippines local site of eBay, one of the leaders of e-commerce in the US and the world, was originally created for consumer to consumer sales.
Having expanded into business to consumer products and special deals, eBay Philippines caters to all general product categories as well.
The leader of e-commerce in the Philippines by far, also present in Indonesia, Malaysia, Singapore, Thailand and Vietnam, Lazada is an online department store, marketplace, and e commerce application as well for retailers to sell their own products.
Founded in 2011 by Rocket Internet, the Chinese e-commerce giant Alibaba acquired a controlling stake in Lazada and its operation in Southeast Asia in 2016.
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What is the Difference Between Website and eCommerce?
A high performing website is a quintessential component in establishing yourself as a legitimate company in the digital age. Look at the table below for the difference between websites and eCommerce.
|A regular website that does not involve the exchange of confidential information and requires much less guaranteed protection.||Individuals are trusting these eCommerce companies to carefully store their information in a way that can not be decrypted or accessed by pirates or hackers.|
|Website Functionality||Regular websites require much less ongoing maintenance and can often be updated through the content management system by the webmaster on a weekly or bi-weekly basis.||eCommerce requires a back end setup with automatic updates detailing the quantities of products remaining that are tailored specifically for your company to ship out the items at the consumers convenience.|
|SEO||Regular websites still require the benefits of SEO, do not need to be updated quite as frequently and can be left dormant for a week before an SEO expert would need to refresh the website.||SEO for eCommerce is a much more maintained and updated process than if you were to operate a regular website.|
Related: Successful eCommerce Websites
What is Non-eCommerce?
E-commerce website is a platform where you can sell your products, either Physical or digital. Examples of e commerce definition journal websites can be Shopify stores, Amazon and so on. These are becoming more common these days as people are getting into the entrepreneur mindset and also to have the time and freedom to do what they love.
Whereas non e-commerce websites are blogs and websites where they are updated frequently with various types of content like text, images and video. An example of a non e-commerce website could be RKG FIT™ Fitness Optimised where it will be updated regularly with above mentioned types of content.
One more trend that is being observed these days is adding the e-commerce features to non e-commerce websites. For example, for the same blog RKG FIT Fitness Optimised when you add a shopping cart with its merchandise or e-books, then it has features of both the types of websites.
Now, you have known what commerce is, and to be successful in building an ecommerce website is to be serious about making it big in the blogosphere. Other than that, you can also make lots of money by combining both the ecommerce features. Therefore, you can be more lucrative.
How Do I Build an eCommerce Website?
Same as the definition of what is e-business, in building a successful ecommerce website, you need to check your domain. See, your domain is also called a URL is your web address. This is your ecommerce website’s “home” on the internet, and what shoppers enter into the browser bar to visit your website.
Choosing a good domain name is important to both your branding and overall success. If possible, select a business and domain name that’s closely connected to what you sell.
By using descriptive keywords or key phrases into your business and domain name, your customers know what you sell up-front, plus it helps you rank well in search engines, which is crucial to your business’s SEO strategy.
Your ecommerce platform is where your site “lives” online, and you have many options to choose from. There are free ecommerce platforms with limited features and nearly free ecommerce stores built on WordPress. You can add ecommerce features to popular website builders, or go with a dedicated ecommerce platform that can support unlimited growth.
After settling on an ecommerce platform, it’s time to start creating your ecommerce website.
How you handle these tasks when building your ecommerce website will depend on your ecommerce platform. All-in-one solutions like BigCommerce and Shopify come complete with built-in payment processing, tax calculations, shipping label printing, and marketing tools. Most others require integrating a few outside services to handle these tasks.
The last step in building your ecommerce website begins with processing a few test orders. Each ecommerce platform handles testing differently; however, all let you run a few pre-launch test orders through the system. These orders connect with your payment processor, but don’t charge your card.
Once you’ve sent a few test orders successfully or have worked out any bugs you noticed while navigating around your ecommerce website you’re ready to open for business.
Of course, launching your ecommerce website doesn’t equal instant sales. It takes time for search engines to find and index your new online store. You can speed this along by verifying your new ecommerce store in Google’s Search Console and uploading an xml sitemap, which ecommerce platforms provide for this purpose.
In the meantime, you can also use social media and Google Adwords advertising to get the word out once your online store is live.
Related Article: Types of eCommerce
Last but not least! Post a lot of reviews and testimonials on your website. People love to read other customers’ experiences before becoming a customer themselves. Post a few negative ones too. This section should not look all made up to suit your business. Ecommerce has made the world a much smaller place, thanks to the Internet. It is convenient, fast, and easy.
The number of people turning to e-Shopping is only going to rise as time goes by. So make your business go online, choose a good e-commerce theme, or choose a plugin like WordPress theme, then set up a clutter-free and easy-to-use eCommerce website, and see your sales and profits rise.
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Your company might have the ability to resolve issues across all of your locations in one operation, notwithstanding the ERP system’s advantages.
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