Search engine optimization, sometimes known as SEO, is recognized as being important by marketers all over the world. The search engine optimization technique helps your website and other online content rank as high as possible on Google – a crucial investment given how naturally and regularly searchers click on the first few results of a Google search result.

For the most part, the higher your content ranks on search engines, the more traffic (and customers) you are likely to receive.

Related: SEO vs SEM: What is the Difference?

What Does SEO Ranking Mean?

The term “rankings” in SEO refers to the position of a website on a search engine results page. There are a variety of ranking criteria that determine whether a website shows higher on the search engine results page (SERP), including the relevancy of the content to the search term and the quality of backlinks leading to the page.

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What is a Good SEO Score? 

The score that you should be aiming for is anywhere between 31 and 40 points. The process of increasing your domain authority score from 30 to 40 is far less difficult than the process of increasing your domain authority score from 70 to 80. The most important thing to understand about domain authority is that it is a living measure that changes over time and is not static.

The domain authority scores are all on a scale from 1 to 100 points. The better the score you achieve on this test, the more likely it is that your website will be able to achieve top rankings in search results. It is possible to generate a domain authority score by combining several elements into a single domain authority score, which you will learn at the conclusion of this process.

What does a good score for a small firm look like? The score that you should be aiming for is anywhere between 31 and 40 points. The process of increasing your domain authority score from 30 to 40 is far less difficult than the process of increasing your domain authority score from 70 to 80.

The most important thing to understand about domain authority is that it is a living measure that changes over time and is not static. This means that your domain authority scores are constantly fluctuating – and that the scores of your competitors are also fluctuating.

In addition, because your domain scores are scaled up to 100 points, it is possible for your ratings to decrease after each update. It makes no difference whether you have done everything possible to boost the quality and quantity of links to your website. 

This does not imply that you are performing poorly in terms of domain authority scores; rather, it indicates that the scale is continually being updated and that the scores will always change as a result.

The most important thing to remember about authority scores is that they should be seen in the context of your other competitors rather than as an absolute assessment of the strength of your company.

See also: What is On Page SEO?

What is National SEO and How Can I Improve It?

Are you unsure whether or not national SEO is the best strategy for your company? Small and medium-sized firms that have physical presence in multiple regions, primarily operate online, or are location-independent are the finest examples — chain enterprises, lawyers, ecommerce stores, and other similar businesses are instances of this. 

If you are unsure which route to take, an experienced digital marketing specialist from a national SEO company may assist you in determining if your company needs only a national SEO campaign or a hybrid campaign that incorporates both national and local SEO tactics.

Using the expertise of professionals from national SEO services, you may improve the overall performance of your firm, expand its reach across the country, and attract more of your target clients. All of this will result in a positive return on investment. 

The specialists at Digital Marketing Agency can create a customized approach that is geared to your specific industry and brand. There are two types of SEO strategies: multi-local (which means you can scale your targeting to many areas within a country) and non-local (which means you can take a more general SEO strategy.

How to Improve National SEO?

Here are 8 strategies to use for National SEO!

Create a Comprehensive Strategy

Before you begin implementing national SEO strategies, take a step back and develop a strategy. Without a solid foundation, your SEO efforts will most likely die out over time or veer off in the incorrect direction, resulting in decreased traffic and decreased business overall. In order to establish a strategy for your national SEO campaign, ask yourself (and your team) the following questions:

Who are the parties involved? You have franchisees or a corporate office, so tell us more about yourself. (Franchisees are also considered stakeholders!) Basically, who are you attempting to please, and to whom do you owe your allegiance?

What are your company’s goals and objectives? Are you attempting to increase sales? What is your company’s brand awareness? Trying to get people to buy a particular product or service in a specific geographic area? What role will national SEO play in the expansion of your company?

Which geographical areas do you wish to be ranked in? Do you have a presence in all 50 states or provinces? Only a select few? Which of your locations should be favored over others, and why, among all of your locations?

What do you consider to be your top priorities? What are your top priorities – both across geographies and across product and/or service lines, and across all of your business units? In order to successfully execute a good SEO campaign, you must first establish the campaign’s primary objectives, since these will define the campaign’s overall direction, strategy, and tactical execution.

Read: What is Search Engine Marketing?

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Conduct a Keyword Research Project

It’s difficult to pick what to write about – even for a single site, let alone for many locations. This is a problem that every organization faces. What is the most effective strategy to combat this? Consider spending some time researching prospective themes and keywords before you even begin to write.

Without realizing it, you’re probably sitting on a gold mine of keyword resources, thanks to Google Search Console, Analytics (which we’ll cover letter), Google My Business (which we’ll cover letter), and your search term reports from Google Ads. These tools give keyword opportunities depending on the performance of your website and the terms that people are using to locate your website.

Another effective approach of keyword research is to just browse the websites of your competitors’ customers. What are the themes that they are debating? What are the keywords that they are using on their blog? What are the most popular articles and posts on their website? This should give you a general notion of what is being written about and searched for in your field of expertise.

Finally, make a comprehensive list of all of your products or services, as well as any pertinent features, perks, and other connected concepts that you can think of. These keywords can be categorized as “high-intent” keywords since consumers are likely searching for them because they are interested in purchasing products or services similar to those offered by your company.

After compiling a huge list of keywords from various sources, run the list through keyword research tools such as Ahrefs, Moz, and SEMRush to see which ones are the most relevant. This procedure will aid in the identification of further opportunities and the gathering of additional information about each term (such as search volume and keyword difficulty).

These tools can also assist you in doing an analysis of your website as well as the websites of your competitors in order to uncover even more keywords and search terms. (See? It’s not too difficult to come up with topics to write about.)

As soon as you’ve identified your keywords, map them out to determine which pages should be targeting which keywords (in accordance with the objectives you’ve established in your plan), as well as specifics such as H1 tags and URL structure. Your approach to building and optimizing your pages will be guided by this document.

Design the Architecture of Your Website

Allow me to take you through your site structure, which is the most important part of national SEO. It is the answers to the following questions that will determine how you organize your website and how you build out pages for the keywords you have identified — not to mention the type of user experience you deliver to your consumers.

First and foremost, how is your website going to be organized? Do you have location pages on your website, or do you have microsites for each of your branches? Read this blog post if you want to learn more about SEO site structure strategy for businesses with different locations.

Are you a service area business that sends staff to customers, or are you a physical business with many sites (such as a chain of stores or a chain of restaurants)? Do you have a network of franchisees? If so, how near are they to one another, and how do you divide up territories or service regions between them?

Last but not least, where do you conduct business? On a state-by-state basis? Do you want to travel across cities or countries? Are there many locations inside the same city or county, or do you have multiple locations around the country? This will determine how you build your website and, eventually, how detailed you can go with your national search engine optimization campaign.

Make Your Google My Business Profile More Appealing

It’s time to optimize your Google My Business listing now that your site architecture and structure have been established (GMB). Was it ever brought to your attention that 60.9 percent of shoppers use Google to locate local businesses? They do this through the Google My Business platform.

GMB is a Google resource that lets you submit your business information directly to the search engine so that it appears in Google search results. It’s also significant since it allows you to be included in map packs, which is a nice bonus. A real-life customer sample, CrownFire, is provided here for your consideration. Their Google My Business profile appears as follows:

While searching for the type of service they give, they appear in the Google Map pack (as the first result, no less): When I enter in the following phrase, they appear in the Google Map pack:

The first step is to determine whether or not you are qualified for GMB assistance. If your company has physical locations, you are almost certainly eligible. Additionally, if you operate a service-based business that is registered in more than one state, you may qualify.

If you haven’t previously done so, go to Google My Business and create an account. After you’ve completed this step, it’s time to enhance your Google My Business profile. Let’s have a look at each of the components.

Name of The Company

Your company’s name in Google My Business should be consistent with your legitimate, legal business name. Please refrain from cramming your name with keywords or spammy text.

Phone Number 

GMB allows you to enter numerous numbers for different locations at the same time. We usually recommend that you employ a call tracking number in order to track attribution and better understand how your clients are finding your business online. On your Google My Business page, you may choose the first phone number as your tracking number and the second phone number as the phone number for each individual location you wish to track.


As many sections as are appropriate to your firm and each location should be filled out completely.


A main URL that directs visitors to a landing page or subdirectory for each unique location should always be displayed here. In the case of McDonald’s, which has innumerable locations, if I were to search for a local franchise on Google, the GMB profile would return a URL to a McDonald’s location that was the most relevant to where I was located at the time of search.

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