What is Local SEO? Is it different from usual SEO? These questions might be the question that comes to your mind when you read about Local SEO. Local SEO is the process of improving search engine visibility for local businesses. Actually SEO and local SEO have the same function but there’s an added geographical component in local SEO. How to optimize local seo to help your business growth? Are you curious? This article will discuss how to optimize local seo each location.

Related: What is SEO?

What Is Local SEO?

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Is there any difference between SEO and local SEO? SEO is also known as search engine optimization which means a set of practices designed to improve the appearances and positioning of web pages in organic search results. While local SEO is the process of improving search engine visibility for local businesses. Actually SEO and local SEO have the same function but there’s an added geographical component in local SEO.

What is the benefits of using local SEO for small businesses? You can use this local SEO  to get information from the local search by relying on signals such as local content, social profile pages, links and citations. All of these signals will provide you with the most local results to the user and can make your  business organic traffic improve too.

Read: What is Search Engine Marketing?

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Is Local SEO Important? 

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Who needs local SEO? Everyone who wants to improve their business need SEO.  Then you might curious why does local SEO matter? Local SEO is important for you business traffic that’s why you need to apply local SEO checklist in your business. Do you want to know more about its benefits? Here are the reason benefits of using local SEO strategy 2021 

  • You will get the most relevant result from the search engine. These search results are distinct from these ads which are positioned based on the search engine’s ranking algorithms rather than advertiser bids.
  • You will get higher quality traffic. Quality traffic is based on how relevant the user and their search query are to the content that exists on your websites. You will get high quality traffic when the users are really interested in the products that you ads and click on them but don’t forget to use the good local SEO keywords to help you with it.
  • Beside the quality, you need to have the quantity to your traffic. Quantity of traffic means the number of users who reach your website. Get your potential customer. Local SEO is powerful for small businesses which can help you to find your potential customers who are ready to shop on your products.

Related Article: Improve Website Traffic with SEO!

How Do I Start Local SEO?

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After you know the benefits of semrush local SEO to your business. Now you might be wondering how to join local SEO community or you also wondering on how to optimize on-page for local SEO. Here are how to start blogging local SEO for your business

  • Optimize for Google My Business
  • Engage on social media and add posts to Google My Business
  • Ensure your name, address and phone number which consistent online
  • Optimize online directories and citations
  • Perform a local SEO audit
  • Improve your internal linking structure
  • Optimize URL, title tags, headers, meta descriptions and content
  • Add location pages to your website
  • Create local content
  • Make sure your website is mobile friendly
  • Get inbound links with relevance and authority 
  • Participate in your SEO local community  

What Are The Best Way To Locally Optimize My Site?

Are you curious on how to optimize on-page elements for local SEO? Here are the best way to optimize your Site.

Optimize Your Website For Local SEO

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If your website isn’t optimized properly, it will be hard for your sites to get a higher rank. Check your local SEO now to see whether it can be improved or not.

Create A Dedicated Contact Page

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The detailed information will make your sites are trusted. Try to add detailed information about your business and make sure to add your name, address, phone on your contact page. Include all of your business addresses if you have more than 1 business address.

Make Phone  Numbers Clickable On Mobile Devices

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Most people use mobile devices to search. That’s why it is vital that your site is optimized for mobile devices. Because of that, you need to make sure your phone number is clickable when viewed on mobile devices.

Add A Map Or Your Locations

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The point of using local SEO is to make it easier for people to find you. That’s why try to add maps or your locations to your sites which can make the user find you easier. Most people look up the location of business on Google Maps.

Add Testimonials

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Testimonials from the users can be the trust signal which helps people to know and feel confident with your business. Try to collect and prominently display testimonials from local customers on your website for an added local SEO boost.

Add Schema

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By using schema, you can get it easier for search engines to understand what your website is about which can also boost up your local rankings.

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Join Google My Business

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Fill out your business profile on Google My Business. This profile allows you to manage your presence on Google’s search engine and can make you rank improve.

Use Any Local Listing

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You can find the sites that are relevant to your business and locations by searching keywords like reviews.

Create Local Content

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SEO blogging is essential. You can get more benefits if you host blog on your business domain.

Build Links

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Try to use links to help you collect the inbound links and conversions. Links are also a good way to start a conversation with other local businesses.

Know Who Is Your Target

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You need to know who your target is to create valuable content that hits the mark. That’s why you need to understand who your target is, their neighbourhood, their habits and also their demographic.


SEO is actually the same with local SEO but there’s an added geographical component in local SEO. This local SEO has a lot of benefits for your business. You can get your customer information here. That’s why it is important to optimize your local SEO. Try to use the tips on how to optimize local seo as mentioned above.

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You will be able to thoroughly check and test the machine once you have finished building it and have obtained control of it. You can sign up for Ginee’s services right now if you’d want to take advantage of them.

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