Larger retailers with large marketing budgets have a tendency to pour money into their marketing challenges.

As a result, smaller shops who do not have unlimited marketing and advertising resources may feel that they are at a competitive disadvantage.

Fortunately, there are numerous methods for increasing traffic and gaining clients that do not need spending a lot of money.

Related: SEO vs SEM: What is the difference?

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What is Website Traffic and How to Increase Website Traffic?

The good news, from a marketing standpoint, is that the process of acquiring your first customer and acquiring your one hundredth customer is virtually the same in both instances. Although traffic can successfully result in sales and profit, there are some fundamental conditions that must be met in order to ensure that traffic converts and that the cost of traffic is affordable. Consider the following questions:

  • Whether or whether this is a quality product is debatable. The term “good product” refers to a product that is excellent enough for your target audience and passes their implicit cost-benefit analysis.
  • Are there a lot of people that want to buy what you have? A market is a collection of people who have already spent their money on something they like.. Is it true that everyone is buying the same thing?
  • Are there any potential customers who can be reached? Addressable markets are groups of people who have apparent characteristics in common and who have already spent money on something. What market category do you think you should concentrate on?
  • If so, does it have a compelling product story and/or copy that stands out? You may have a clear “why” for why your product is superior to the competition, but you must translate that pitch into appealing web copy in order to succeed online. Is your product pitch compelling enough to convince them to buy it?
  • What is the most cost-effective method of reaching this audience? Reduced client acquisition expenses should be the ultimate objective. Is it possible to reach out to potential customers in a variety of ways?

See also: What is SEO?

25 Ways  to Increase Traffic on My Website

Here are 25 Ways to Increase Traffic on your website!

Referral Marketing

If you don’t already have a referral program in place for your e-commerce business, it’s a good idea to implement one. When it comes to purchasing decisions, 81% of customers feel that referrals from friends or family members have a significant impact.

It doesn’t have to be complicated or lengthy. Customers should be able to easily check reviews and recommendations, as well as refer your brand to others, if you want them to. It will take a little effort on your part up front, but here’s why it is important to you:

Compared to other customers, a customer who comes to you through a referral has a lifetime value that is 25% higher. Dropbox is a good example of how this works. With the help of their referral program, they went from having 100,000 users to having over 4 million users in only 15 months!

See also: What is SEM?

Buyable Pins

Customers may browse for things and purchase them directly from the Pinterest website, which is a function that is unique to the site, according to the company. When it comes to advertisements or direct connections, many social media networks are pay-per-click. So yet, there is no payment associated with using this Pinterest function.

Buyable Pins are easy to set up for online shops, and they are simple for customers to search for and discover: Do you believe that Pinterest is only for browsing? Reconsider your position. The majority of Pinterest users have made a purchase as a result of anything they’ve pinned, and active Pinners earn 9 percent more than those who don’t use the social media platform.

Upsell Your Product or Service

Many smaller e-commerce shops overlook one of the most effective selling tools in their arsenal: the ability to upsell to existing customers. Some people are under the incorrect assumption that it is not worth the effort, but this is not the case at all.

Upselling can result in an average of 4% extra sales within your current customer base, according to industry research. It may not seem like much, but when you examine it in the context of your total revenue stream, it adds up. Upselling on Amazon’s platform resulted in a 35 percent rise in sales in the first year that the company tried it out.

For example, this Amazon example shows how to provide suggestions based on comparable goods, warranties, or logical bundles of products.  Don’t let money slip through your fingers. It costs 68 percent more to acquire a new client than it does to upsell to an existing customer. What do you have to lose if upselling has the potential to increase sales by up to 35 percent?

Write from a Unique Angle

Content should always be prepared with your distinct value proposition in mind, even if it is not explicitly stated. What is a value proposition, and how does it work? It is more than just a trendy catchphrase. It’s the one thing that distinguishes your company from the competition.

It’s your unique take on a product or service that a million other people may also offer, but none in quite the same way as yours. Your website visitors are only on a page for 15 seconds or less. Make use of each and every one of those seconds to emphasize why your product provides something that no one else can provide.

Check out this clear value proposal from Stripe as an illustration of what we mean by clear value propositions:

  • It gets right to the heart of who their product will benefit and why they will benefit them by selling their value rather than their goods.

Speed Matters

How fast is your website loading? Have you had a chance to look at it recently? For every three seconds that your site takes longer than three seconds to load, you could be losing up to 50% of your site visits.

And, unfortunately, you are unlikely to be able to recover them once they have vanished. Visitors who get dissatisfied with a website’s loading time account for over 80% of all visitors who never return. Use a website testing tool such as to determine how well your site is performing.

Social Proof

The majority of consumers (92 percent) believe a reference from a friend, and the majority (70 percent) believe a referral from a complete stranger. The term “social proof” refers to exactly what it sounds like. It demonstrates that your peers (or at the very least a significant portion of the population) have confidence in a brand enough to purchase from it.

Amazon leverages social proof in the form of product reviews on every single product page, which can be found here: What are the ramifications of this in terms of conversion?

Take a look at the Express Watches. They were able to increase conversions by more than 58 percent by utilizing social proof: It only took one small review widget to make a difference.

It’s worth a shot, isn’t it?

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Make Use of Your Mobile Device

Approximately 60% of mobile users have made an online purchase via their mobile device. Keep in mind that whatever you do, be sure to optimize your site for mobile shoppers. As a result, how does optimization look in practice? The following are some of the elements that consumers have indicated are important to them on a mobile website:

  • If you want to know if you’re on the right road once you start adding features, you can enter your URL into a page like the Google Mobile-Friendly Test to check how it compares.

Develop a Search Engine Optimization Strategy

As much as we understand the importance of search engine optimization, we occasionally allow it to “happen by accident” rather than paying it the proper attention it needs. Search engines generate 93 percent of all web traffic, while less than 5 percent of web searchers make it past the first page of search results to the second page of returned search results.

Friends, you need to be on the first page of search results. Pay close attention to the product keywords that you should be incorporating into your content. A program such as the Google Keyword Planner can assist you in generating a list of keywords that are most relevant to your product.

Take Care of Basic Elements

Is it possible for a visitor to your website to tell at a glance how you intend to resolve their problem? Over 75% of online customers believe that their first impression of a website has a significant impact on their decision whether or not to make a purchase from that website.

The manner in which you promote your products makes a significant difference. Create product descriptions that stand out, rather than long and tedious lists of products. This example from Warby Parker demonstrates how to do just that. Another strategy to avoid tourists from departing ship is to design a navigation system that is simple and easy to use. Create a website that is simple to navigate and intuitive to use. Apple is very good at this.

Email Blasts

There are few things more aggravating than a web visitor who has come to the brink of making a purchase on your site and then vanishes into thin air without a trace. It is not necessarily the end of the world if someone abandons their shopping cart. In fact, abandonment emails are responsible for the recovery of nearly 30 percent of all abandoned carts.

The good news is that there are technologies available, such as Get Response, to assist you in automating your abandonment email campaigns and recouping cash that has been lost. Are you unsure of where to begin? 

Put Call-to-Actions Through Their Paces

In the first place, if you don’t already have obvious calls to action on your website, you should consider adding some to your design. Immediately. It’s hard to imagine, yet 70 percent of small B2B websites do not have a call to action. Only 2 percent of your website traffic will result in a sale on the first visit, making the collection of email addresses through your CTAs critical to your business’s success.

You’ll have to do a little experimenting to figure out what works. Even something as simple as the color of your CTA button can make a significant difference in your conversion rate. Consider the following example from HubSpot:

  • They observed that the red button resulted in 21 percent more conversions than the green button after doing a few simple A/B testing.

Consider personalizing your call-to-action, as Square does in this illustration. Additionally, after the CTA, they provide an explanation film that explains what the buyer would get from the purchase. These additional components of personalisation to your target audience can increase conversions by as much as 42 percent in some cases.

Promotional Emails or Email Marketing

With hard work and dedication, you’ve amassed a sizable subscriber base. What are you going to do with it now? Test the waters with promotional emails to see how they go.

You may not have realized that recurring consumers spend an average of 67 percent more than first-time customers. Promotional emails help to increase consumer loyalty and keep them coming back for more. You’re allowing your “best customers” to be the first to know about something exciting before anyone else.

Take, for example, this ingenious example from Birchbox. A discount for customers is being offered as an incentive to encourage them to make another purchase. Everyone comes out on top. Mail marketing, according to 61 percent of marketing professionals, is one of the most effective strategies for marketers to communicate with their target audiences. Use it frequently, but do so with caution.

Simple Checkout Process

Have you ever attempted to complete the checkout procedure on an e-commerce website only to abandon your cart because the process was too time-consuming? Don’t be a part of the group. Look no farther than these statistics. Are you participating in any of the activities on the list?

Follow this tutorial for a few pointers on how to keep your checkout process as simple as possible, such as:

  • Text, buttons, and navigation that aren’t necessary are removed.
  • Make it possible for guests to check out quickly.
  • Making the procedure more user-friendly on mobile devices
  • Providing a variety of payment alternatives
  • It truly does pay off to make a few minor adjustments to your procedure.

Do you require proof? Clean Program increased conversions by 76 percent as a result of streamlining their checkout experience.

Establish a Rewards Program

The 20 percent of your present client base that accounts for 80 percent of your future income will generate 80 percent of your future profits. Or, to put it another way, 20 percent of your present consumers will account for eight out of every 10 dollars you make in the foreseeable future.

It makes perfect sense to not only keep your customer base satisfied, but to also grow it, doesn’t it? Amazon Prime is one of the most well-known examples of this type of service. It is well-known and well-trusted, and it is increasing at a rate of 38 percent year on year.

Amazon Prime provides enough value to its members that the company can charge an annual participation fee — which customers willingly accept as payment for the service. It’s possible that you won’t want to charge a fee for your rewards program when you first start out, but the Amazon Prime model is certainly something to aim for in your business.

Try Retargeting

Retargeting is a clever approach to make advantage of the information you have collected about your visitors. Briefly summarized, here is how it works:

  • An actual case study of how Mazda employed retargeting to generate 53 percent more conversions than their control group can be seen here.
  • They employed intelligent ads to retarget shoppers who were most likely to visit a certain Mazda dealer in their area, and they matched inventory information to those shoppers. The result was a successful campaign.

It is effective because it connects known shopper behaviour to precise marketing messages, which makes it more efficient. When done correctly, it has the potential to increase ad response rates by up to 400 percent.

Create Urgency

Visitors who leave your site without making a purchase but want to return later are unlikely to finish the transaction. The need for immediate action provides a compelling motivation to make a purchase. Perhaps the message is, “Take action now! “There are only a limited number of them!” Alternatively, “Buy now and get free shipping!” or “Take advantage of this limited-time offer!”

As long as your visitor gets the impression that they “can’t afford to miss out on this,” you can approach it from a variety of perspectives. Consider the following example from American Apparel:

  • They warn customers that they are about to run out of this item right there on the shelf, in bold red letters.
  • In comparison to other marketing emails, content that creates a sense of urgency has a 14 percent higher open rate, a 59 percent higher transaction-to-click rate, and twice the conversion rate.

Make Use of Online Chat

83 percent of shoppers will require assistance at some point during the purchasing process. Customer service via chat has surpassed all other channels as the preferred method of communication. Check out this blog post from Kissmetrics for some compelling reasons why you should be using chat, as well as some pointers on how to get started.

In this case, the evidence is overwhelming. Customers report that they are more likely to make a purchase from a website that offers live chat than from one that does not offer live chat. Can’t commit to a 24-hour chat service? Consider using chatbots, such as this one from Driftbot.

Compared to when they were first introduced, chatbot interfaces and functionality have advanced significantly. They save time, provide answers to frequently asked issues, and are a simple approach to broaden the scope of customer service skills.

Emphasize Advantages Rather Than Features

Consumers purchase items in order to solve problems. Poor product descriptions that are aimed at bragging about a product rather than offering a solution account for 20% of all lost transactions. Is there a simple solution? Consider whether there is a value to your customer that corresponds to each feature you are tempted to write about.

Consider the following example from Gillette:

  • You’re competing with every other seller in your market. Provide your visitors with a compelling reason to believe that your solution is the only one that can solve their issue.

Make Use of Demonstration Videos

Consumers want to see more video content, according to 43% of them. To get even more specific, 67 percent of YouTube viewers say they want to read product reviews that will assist them in making purchasing choices. A simple method to integrate video to your e-commerce site is to provide how-to content on a continuous basis, which will encourage people to return to your product pages. This is something that Hootsuite excels at.

Video content is in high demand among consumers. If YouTube receives 1.5 billion unique visitors every month, it is your responsibility to bring your brand in front of these consumers.

Highlight Your Best-Selling Items

Online buying may be a daunting experience. A plethora of options can potentially turn tourists away. Give your visitors a sense of direction by including a list of your best-selling products on your page. Amazon does a fantastic job with this.

Another piece of advice: they don’t have to be your best-selling products in order to qualify. If you want to direct visitors to a specific portion of your inventory, you can create the list anything you want.

Make Your Reviews Stand Out From the Crowd

Customers study customer reviews or ratings before making a purchasing decision in 70% of cases. As an added bonus, review pages are more likely than product pages to appear at the top of search results pages as well.

Zappos, a firm well-known for its customer service, prominently displays user reviews for each and every product on its website. And when it comes to reviews, the best policy is to be really honest. Consumers are more likely to believe reviews if they include both good and negative feedback, according to a survey.

Recognize and Understand Customer Personas

If you don’t understand your target audience, how can you expect to sell to them? Companies that routinely outperform their revenue targets are 47 percent more likely to maintain and update their buyer personas on a regular basis.

Companies like as Referral Sasquatch can assist you with developing certain personas such as the following:

  • Do not attempt to bring the ocean to a boil. Personas can assist you in better understanding your primary clients so that you can communicate with them in a more targeted manner.

Establish a Sense of Trust

Customers abandon a purchase in 19 percent of cases because they are concerned about the security of the online payment method. It is critical that your security badges are prominently displayed on your website.

In order to gain the maximum trust from your target audience, you may wish to take advantage of research that demonstrates which seals are most trusted by various demographic groups.

Is your target audience primarily male or feminine in nature? Is it better to be older or younger? It is possible that displaying seals that are meaningful to your visitors would increase conversions.

Provide Free Shipping

In order to qualify for free shipping, 52 percent of consumers have increased the amount of items in their shopping cart, and 47 percent of shoppers indicate they will quit their cart if delivery is not included.

All of these data point to the same conclusion: consumers despise having to pay for shipping, and you have an opportunity to take advantage of this dislike for paying for shipping.

Gather Information From Many Sources

If you want to grow your email list and target clients for repeat purchases, you’ll need their contact information to get started. Collect it through email, wish lists, back-in-stock announcements, and every other method you can think of. Consumers prefer to contact businesses via email, and your company is only as powerful as the number of people that subscribe to your newsletter. Begin collecting items.

Ginee is the Best Tool for E-commerce

Online business managers or owners may monitor all of their business operations in one place with Ginee Philippines, which is an omni channel. With it, you can manage your products, orders, sales, and even promotions from several stores all in one place, thanks to its well-organized dashboard.

You can use tools such as copy listing and duplicate shops to transfer not only the products, but also the entire store from one platform to another with relative ease. It is the most beneficial assistance that any online shop can receive in terms of efficiency. Try it out for free for the next seven days.

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