Many people are searching on how to start online clothing business Philippines. It is because online businesses are getting more popular, especially clothing businesses. Then, how to do online clothing business? Read the explanation below.

Read also: 5 Easy Ideas on How to Start an Online Business From Home

Selling Clothes Online vs. Offline

Selling clothes online or offline is not an age-old question. After all, e-commerce is a relatively new trend in the long history of clothing stores. But in the business world, the difference is definitely something to consider.

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Brick and mortar stores have maintained a strong presence in the industry, with the majority of purchases still occurring in the standard retail environment. However, e-commerce now accounts for more than 27% of the market, and this number is growing every year. 

A study found that 67% of Millennials and 56% of GenXers prefer to shop online over shopping in a brick-and-mortar store, opening the door to reach a wide range of potential consumers. While 15% of shoppers say they don’t shop online compared to just 6% who don’t shop in-store retail, more people shop online each week than in brick-and-mortar stores.

Read also: The Advantages and Disadvantages of Online Businesses

Reasons for You to Sell Clothes Online

Of course, the biggest advantage of selling online is lowering barriers to entry. Setting up a storefront can take days or weeks online, while getting started in a more traditional environment can take longer with a much higher initial investment. 

The cost of opening a clothing store averages between $50,000 and $150,000, while most online clothing businesses require much less. 

Additionally, running a traditional retail space means hiring employees to keep the store open for a limited period of time, while an e-commerce business can be run by yourself that anyone can access 7 days a week, 24 hours a day. Now you’ll be wondering how do I start a clothing business? Here is the explanation.

Steps for How to Start an Online Clothing Store

How to start online clothing business? These seven steps can help you prepare in the best possible way for successful online sales. 

Choose a Clothing Niche

The first step on how to start an online fashion store is choosing a niche. Everyone needs clothes, but everyone needs different clothes. Instead of making it your mission to sell clothes to people in every demographic, focus on something a little more specific based on your personal preferences and business goals. 

So what does that mean for you, and how do you narrow things down? Keep these four points in mind when considering your options:

  • Be as unique as possible to make you stand out from the crowd 
  • Choose a niche you’re passionate about 
  • Ask yourself if you can add value and position yourself as an authority 
  • Assuring the niche with revenue potential 

Define Your Business Plan

Now, the next step on how to make an online clothing store is to know your niche and have an idea of ​​the types of products you want to sell. It’s time to choose an online clothing business plan for online clothing store business. This is where you decide to use a clothing manufacturer, white labeling, or use dropshipping to build your clothing business. 

There are four types of business plan to which online clothing and apparel stores belong:

  • Print-on-demand. 
  • Custom cut-and-sew.
  • Private label. 
  • Drop-shipping. 

Each online business plan has its own pros and cons and the choice between them should be based on the overall purpose and budget of your fashion store and your skill or potential to hire a team. For example, how to start an online clothing store with no money can be done by doing dropshipping.

Choose Your e-Commerce Platform

If you want to sell online, an e-Commerce platform is a must. A good e-Commerce platform allows you to quickly and easily list items, upload photos, add product descriptions, and create a quick and easy checkout process.

What works for your competitors may not work for you, so a lot of due diligence is key to success. So you must choose the best online clothing stores platform.

Some platforms are rough ones, providing a blank canvas, so to speak, for customizing the storefront. Others are more comprehensive, offering a range of tools that can do things like track sales trends, create email marketing alerts, host blogs, and organize customer accounts. 

Find Your Domain Name

Your domain name should match your business name as well as your end business goals and available products. Make sure to choose a domain name that makes sense, is easy to remember, and easy to access. Short names are always better than long names, and confusing names with a lot of letters or repetitive sequences of letters can lead potential buyers to get lost on the web. Keep these tips in mind when choosing your domain name: 

  1. Avoid names that are difficult to spell.
  2. Choose an expandable name.
  3. Be unique.
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Choose Your Template and Customize Your Store

A good e-Commerce website is easy to navigate, easy to use, and fits the specific brand you have in mind for your website. For those new to web design, this may seem like an impossible journey, but depending on the e-Commerce platform you choose, finding the right solution can be quite a task. easy. 

Most e-Commerce platforms have templates that can help you get started with customization options to meet your unique needs. Browse through your options, find a template that includes as many essential features as possible, and be prepared to make lots of adjustments to meet the vision you have for your website. 

List Your Products

Once you’ve set up the framework for your website, you’re ready to list the products you have for sale. It’s not as simple or straightforward as it seems; However, the quality of your product listings, the quality of the descriptions, and even the navigation of your eCommerce site can directly affect your sales. 

Publish and Market Your Store

Your store is live, your product descriptions and photos are great, and your page is optimized for success, but where are your customers? In the e-Commerce market, the best way to get them to you is through effective marketing plan for clothing brands. Then, how to promote an online clothing business? These three basic tools are the catalyst you need to get your store to grow, such as email marketing tools, social media marketing, and content marketing.


After following the strategic steps on how to start a clothing business from home, you are now ready for online clothing business for sale. The key to any successful online clothing business is being able to utilize purchase intent.

Ginee Philippines

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