Have you ever heard about Shopee Ads? Shopee Ads is the new feature which allows the customer to promote their business in Shopee. Do you want to know more about the difference between Shopee keyword ads vs targeting ads? This article will give you the information you need. Let’s check these out!

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What Is Targeting Ads Shopee?

Have you ever heard about Shopee targeting ads? Before we discuss more about it, you need to know what Shopee is first. Shopee is one of the most popular online marketplace in Malaysia. Shopee is a big ecommerce store which is available in several countries such as Malaysia, Indonesia, Thailand, Singapore, Vietnam, The Philippines and also Taiwan.

Beside being the place to sell things, you can also promote your business in Shopee Ads. Is Shopee ads effective? This question might be the one in your mind right now. By using the Shopee Ads feature, it will help you to let your customer find your products easily.

Beside that, this Shopee ad features are suitable for those who want to increase their business and product listing exposure. All you need is just place the ads on Shopee’s web platforms and mobile app. 

There are 4 functions you will get when use the Shopee ads features such as:

  • Promotion – it will help sellers to bid for keywords so your product might appear under the Similar Products or at the top of Shopee search results.
  • Report – You will get the report and information on how your ads are going.
  • Billing – To see how much Shopee ads cost occurs, you can also review your billing records here. Don’t forget that you will only be charged for the on your promoted listings. 
  • Top Up – To run Shopee ads, you need to have sufficient ad credits. That’s why you need to top up and add your credits before you can run an ad.

Now go back to the previous questions, what is targeting ads. Targeting ads is the type of Shopee promotion ads. Actually there are two types of Shopee promotion ads such as targeting ads and keyword ads.

Targeting Ads works by appearing on the similar product page which is relevant to your products. It also shows up if your customer shows if the customer has shown their interest in your product by adding to cart, viewing and purchasing items.

Different from Targeting Ads, Keyword Ads can help you target the right customer and help you to reach a higher position in the search result. More than 50% of sales in Shopee are generated by keyword searches.

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What Is The Difference Between Search Ads And Discovery Ads In Shopee?

Are you curious on which types of Shopee ads below allow you to increase your brand awareness? But before that you need to understand the benefit of using Shopee Ads for your business. Shopee Ads will help you to reach your business goals by finding the right customer that is interested in your business and increase your sales and also the brand awareness.

If you want to increase your brand awareness and your sales, it is better to use Discovery Ads and Search Ads to help you. Are you curious about the difference of Shopee discovery ads vs search ads? Here is the explanation for you.

Discovery Ads is one of Shopee ads tips you can use to increase your brand awareness. When using discovery ads, it will help to show your product in multiple pages in Shopee which many customers are interested in. 

However Search Ads means your ads will be shown up in the search results page. In this section, you need to bid on the keyword that is relevant to your ads. So which one is better? If you are looking for the most exposure, search ads is the best choice. For better results, you can use both of them to promote your business.

Read also : Introducing eCommerce Website in Malaysia for Online Business

How Do I Add Keywords To My Shopee Ad?

How to remove Shopee ads? Before you remove your ads, of course you need to know how to add keywords to your Shopee ads. Here is the guideline for you.

  • Step 1 – Go to your seller center
  • Step 2 – Choose the Marketing Center and select My Ads on the sidebar
  • Step 3 – Create your keyword and targeting ads on the promotion section
  • Step 4 – Click create keyword Ad Now to create your new keyword ads.
  • Step 5 – Choose the products you want to show up on your ads, then click confirm.
  • Step 6 – Set your budget. You can choose whether you want a total budget or daily budget. You can also select the No Limit button too.
  • Step 7 – Insert the period of time for your ads to run by selecting the start date and end date
  • Step 8 – Add Keyword which is relevant to your product
  • Step 9 – Choose the product you that related to your keyword
  • Step 10 – After you insert and choose the keyword and product, now click add keyword button then select publish promotion

If you want to delete the keyword, you just need to follow the above steps then in step 10, you will see two options such as Add Keyword and Delete Keyword there. Then you just need to click on delete keyword to delete your keyword.

Read also : 5 Tricks Shopee Auto Boost, Make People Buy Your Products!

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Are you looking for the one that can help you to manage your campaign and help to promote your business. You can find Ginee. Ginee can help you to manage your campaign, promote your business and also increase your sales. Ginee also gives you the information on how to clear daily discover Shopee.


Your ads will be run based on your budget. You can choose whether you want to set a total budget or daily budget. When there is no more budget, your ads will automatically stop. You can also choose No Limit too. 

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