In today’s online world, digital marketing is essential. No matter your industry or company size, it’s one of the best ways to grow your business. To build your company and revenue, you need the best digital marketing strategies and digital marketing strategy examples on your side. Check this out.

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Why You Need A Digital Marketing Strategy

Without digital marketing strategies, your business doesn’t have a map for achieving its goals. You know what you want to accomplish, but you don’t know how. That often leads to the launch of a digital marketing campaign that fails to drive any results.

Like with any other business activity, you need an overarching strategy to serve as your roadmap and maximize your efforts. That way you can make choices with an end goal in mind, rather than wasting energy with random, ad hoc ideas. What are the types of digital marketing? They can include:

So what is the main objective of a digital marketing strategy pdf? It pulls all of those together into a cohesive plan that builds on itself, which can save you time, effort, and money. 

Read Also: Understanding the Differences between SEO vs SEM

How To Create A Digital Marketing Strategy

Below are the steps on how to create a digital marketing strategy.

1. Understand Your Audience

Determine who your business wants to reach with custom buyer personas. Think about user demographics, as well as the motivations that drive people to choose your company, products, and services.

There are plenty of ways that you can do this, but some of the most popular and effective include:

  • Analytics (from your existing website, email marketing platform, and social accounts)
  • Surveys and feedback forms
  • Conversations with your sales and customer support departments

Armed with that information, you can build out different buyer personas to make it easy to remember who you’re speaking to through your marketing efforts — and target your messaging accordingly.

2. Set Your Goals

Use specific, measurable, achievable, realistic, and timely goals (also known as S.M.A.R.T. goals, the digital marketing strategy framework) to guide your strategy. Think about your organization’s short- and long-term goals for growth.

S.M.A.R.T will help you set goals that provide enough context to actually keep you heading in the right direction. If you want to try something different, you can also set objectives and key results (OKRs) for your marketing efforts to ensure you’re having as much impact as possible. 

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3. Evaluate Your Past Efforts

Conduct an audit of your past efforts to get a feel for what’s worked well and what hasn’t. That will give you a better handle on what you need to be doing more of.

This is also a good opportunity to gather content and other assets — from social media graphics to nuggets of information — that can be repurposed so you aren’t constantly reinventing the wheel. For example, that quote from a previous blog post might make a great quote graphic for your Instagram account. 

4. Figure Out Your Nuts And Bolts

The process of strategizing is about figuring out what you can accomplish within those constraints. The Digital Marketing Institute refers to this as “identifying your means,” which requires that you sort out: 

  • Your budget: How much can you spend on digital marketing?
  • Your people: Who will be responsible? Will you need to outsource any tasks or responsibilities?
  • Your channels: Which marketing channels will you use, and what goal will be attached to each channel?

These nuts and bolts elements are important to know up front so you can piece together a strategy that’s successful within any limitations you might have.

5. Map It All Out

Once you have all of those core elements, it’s time to piece it all together into a digital marketing strategy template 2019 you can use.

Start with just a simple calendar that pulls all of your different elements together. For example, plot a single email campaign on the calendar and then start adding other pieces from there. 

Rest assured that whatever you come up with at the start likely won’t be what you stick with long term, but sometimes just getting started is all you need to begin to figure out the best way to do things. As with any process, you need to be committed to some trial and error!

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Digital Marketing Strategy Example

Below are some digital marketing strategy example pdf from well-known brands that nailed their marketing efforts in three different categories.

1. Social Media Marketing Platforms 

Social media platforms allow marketers to reach their prospects in a myriad of ways. First, marketing teams can use these channels to distribute paid ads and sponsored content. 

Social media is also a great way to promote products or resources organically to your followers, and engage with consumers. Chances are, people that follow your brand on social media have likely purchased from you in the past. Interacting with them on social media or answering customer service-oriented questions is a great way to ensure continued engagement with the brand and cultivate positive experiences and customer loyalty.

Digital marketing strategy for a brand example like Wendy’s flippant and funny tone has made them exceptionally popular on Twitter, commonly earning likes, retweets, and responses.

2. Email Marketing

Email marketing campaigns allow organizations to stay connected with prospects and customers, sending them customized newsletters or offers based on past shopping history or brand engagements. 

If an individual has interacted with a few of your branded touchpoints – like an email offer for 10 percent off the items they have been considering, or free shipping – that may be what ultimately brings about a conversion. Furthermore, transactional emails are more likely to be opened by subscribers.

Adobe is a great digital marketing strategy example ppt. Despite the fact that they also have a large audience, they take a slightly different approach to personalization. They included two calls to action right next to each other. This gave subscribers the option to choose their own adventure, so to speak, while also enabling Adobe to learn more about what that specific customer was interested in or looking for. 

3. Content Marketing

Content marketing allows marketing teams to be proactive in answering their users’ questions. Marketing teams create content, videos, and other assets to answer questions or provide context to consumers throughout the three stages of the buyer’s journey:

The best example is Airbnb neighborhood guides, which provide high value for customers who are looking to stay in a particular type of area.

Of course, Airbnb wants people to actually book a vacation and stay in one of their properties. So, through those neighborhood guides, users are also led to top-rated Airbnbs where they can stay within that neighborhood. It’s the perfect example of promotional content that’s also extremely helpful.

4. Search Engine Optimization (SEO) Marketing

Search engine optimization often goes hand in hand with content marketing. When the customer from the above example is conducting research for which gym shoes to buy, they will probably click on one of the first three results that appear on Google. 

This is done by optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content.

5. Pay-per-click (PPC)

Pay-per-click is a form of paid advertising that allows marketing teams to essentially purchase traffic to their website. Marketers place ads on websites or search engines such as Google and Microsoft Bing, and pay a fee each time the ad is clicked on. These ads often appear at the top of the search results page, andare typically determined by bids on specific keywords but you need to know how to use keywords PPC.

6. Affiliate Marketing 

Affiliate marketing is similar to referral programs, it involves working with outside individuals or companies under the agreement that they promote your product in exchange for a commission from each sale that can be attributed to their efforts. 

This is a way to cut down on costs and outsource some of the heavy lifting of promotion, however, you’re putting your brand’s reputation in someone else’s hands, so this type of marketing often requires more extensive monitoring and tracking.

Read Also: 5 Top Affiliate Marketing Malaysia Platforms You Should Try

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Fortunately, you can create a digital marketing strategy for beginners in five simple steps: understand your audience, set your goals, evaluate your past efforts, figure out the nuts and bolts of your digital marketing strategy and map it all out. With digital marketing strategy, you can save you time, effort, and money. 

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