Many people consider starting an online business in Malaysia. Because starting an online business can bring a lot of benefits. Then how to start an online business in Malaysia? Read the guides here.

Do You Need Business License to Sell Online in Malaysia?

To start a “legal and valid” online business in Malaysia, you will need to get a business license. To get it, you can register your business with Suruhanjaya Syarikat Malaysia (SSM). 

How Do I Become an Online Seller in Malaysia?

To become an online seller is easier than being an offline seller, since you can do it from home. How to start online business from home and what business can do from home? Here is the explanation.

How Do I Create an Online Store in Malaysia?

The following are the steps on how to start a small online business in Malaysia you can follow.

Step 1: Determine Your Product and Business Nature

Determining what you want to “sell” and your business nature is the first thing you need to do to get your business online.

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  • Physical products, like phone accessories, through an e-commerce website and need to do e-commerce registration Malaysia.
  • Digital products, like an e-Book, through a promotional landing page
  • Services that you are capable of doing, like photography, through your portfolio website.
  • Selling other businesses’ products and getting a commission, like an affiliate or reseller.

Step 2: Register Your Company and Business with Suruhanjaya Syarikat Malaysia (SSM)

Figure out which type of business you are going to operate in Malaysia. Once you have decided on the type of business, get yourself a business name. You can use a different name for your actual business. Visit any SSM branches or their portable counter to register SSM.

Another important thing is to take note of your business description and category that you write on the SSM registration form. Do not put any description or category that has nothing to do with your business. If your business description in SSM registration is not relevant with your website, you may encounter some problems when you apply for payment gateway later.

Read also: 5 Type of Business SSM in Malaysia and How to Register

Step 3: Choose an Online Store

There are two main options to choose from when building an online store – self-hosted or software as a service such as ecommerce website Malaysia. Whatever you choose will decide what your organisational chart looks like, the level of maintenance to handle, how much resources you will be investing. 

Budget, business size and specific concerns are also key deciding factors between the two options. 

SaaS platforms allow new businesses to cut down on costs and focus on other aspects that drive revenue. As there is no need for maintenance and security, companies can operate with fewer staff. At the same time, there is less pressure to develop the online store as the SaaS provider does that for you.

Read Also: Choosing the Suitable Types of Ecommerce Business Plan

Step 4: Setup Payment Gateway

A payment gateway is a portal for online stores to receive payment via debit card or credit card from their customers. There are a few things to take into account when choosing a payment gateway, including the payable fees, the maximum transaction amount, different currencies, security, reliability and support.

Step 4: Order Fulfilment Process

Once a customer completes an order and makes the payment, the order fulfillment process begins. Order fulfillment strategies have often been an afterthought for businesses but it has a huge impact on the bottom line. When customers want something, they want it now and companies that can meet this demand are at an advantage. 

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There are two order fulfillment models you can choose from:

  • Self-fulfilment. 
  • Third party fulfillment.

When choosing between the two, consider your products, the expected order volume and the resources to manage in-house.

Step 5: Manage Your Content

Filling your online store with sufficient content completes the building process. The content you publish on your online store can greatly improve sales. 

When customers are browsing, they need more information to convince them. For this reason, the content on your online store should be informative and interesting. Visibility is also key here, so make sure your content has been optimized for search engines!

Step 6: Start Advertising and Promotions

It is the same as any traditional offline business, you will need to advertise and do promotion in order to expose people to your business and the products or services that you are offering.

There are several ways to advertise and promote your products and services online. The most popular methods are Facebook advertising and Google AdWords advertising. You should also try out different advertising methods, like email marketing, SEO, editorial post, ads buying and so on, and find out which works the best for your business.

Read Also: The Benefit Of Using Pay Per Click (PPC) Advertising

What Business Can I Do from Home in Malaysia?

Are you looking for online business ideas in Malaysia? The following is the list of online business in Malaysia that you can do from home.

Facebook Live Video/YouTube Content Producer

Are you comfortable speaking live on Facebook or Youtube? You could be someone who does the talking or someone on the back of the camera. You can be an influencer or promoter for products or services. 

Most emerging Malaysian online marketers make lots of money from YouTube by producing viral-worthy videos on YouTube. Being a Youtuber can be an online business for students in Malaysia. If your video reaches a certain number of viewers, YouTube will pay you. Or you get paid through product reviews.

Facebook Post Writer

If you enjoy sharing tips and stories on your Facebook profile, you can leverage your wordsmithing skill into a profitable business. You can take this as a part-time online business in Malaysia. Make yourself known, and offer services for those who are looking to improve their Facebook profile or pages’ branding.

Health / Beauty Product Agent

What is online business idea that is the most common in Malaysia? One of the most common online business ideas. And still the most favourite niche in Malaysia. The main reasons people flock to this type of business are due to the high margin profit and marketability.

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Graphic Designer

If you are searching for home-based business opportunities Malaysia, this is one of the evergreen niches in online business Malaysia. Put your talent in arts and design for good use as businesses and companies are looking for these people. You could offer services such as web design, logo design, business card design, social media post images and t-shirt design.


To start an online business, you need to determine your product and business nature first. After that, register your company with SSM. Choose an online store you like to sell your products and do an order fulfillment process. Don’t forget to manage your content and start advertising.

Ginee Malaysia

Use Ginee Ads to help manage your ads campaigns! Or, Ginee Malaysia can also help in handling your online stores registered in different marketplaces or ecommerces in a single dashboard. Ginee has several features beside of Ginee Ads such as product management, stock, order, promotion, Ginee Chat, Ginee WMS, Ginee Fulfillment, and more! Register to Ginee Malaysia now and use all Ginee features for free forever!

Upload Products to Shopee and Lazada Automatically! How?

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