YouTube is a platform for all people to post any video content they desire. YouTube is one of the most visited sites in the world. YouTube mobile ads are 84% more likely to hold attention rather than TV ads. you can try to use the YouTube video ad specs to advertise your business. How to advertise on YouTube? There are several YouTube ads video format you can try to advertise your business.

Read also: 5 YouTube Ads Video Formats You Need to Know

In this article, we will discuss how to advertise on YouTube for free. Are you ready? Let’s check these out!

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What Is YouTube Advertising?

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YouTube advertising is a new way to advertise your business by making video content and posting on YouTube. This YouTube advertising is done through Google Ads. Your ads can be inserted before, during or even after the main YouTube video. 

How is the YouTube advertising cost? Actually there isn’t a fixed amount when it comes to YouTube advertising cost. The cost of YouTube ads will vary depending on the length, complexity, number of camera angles, and words in the video script.

Read also: How Much Is Youtube Ads Price to Advertise Your Business?

YouTube ads might cost around $5,000 which means if we convert it to Ringgit, it will take around RM 20,705. This amount is taking into consideration the process of shooting your video as well as the actual advertising on the platform. 

Here are the estimation costs for several types of YouTube ads.

  • YouTubeTrueview ads or Non skippable YouTube ads cost between $0.10 and $0.30 per view.
  • YouTube Discovery ads or YouTube display ads will cost about $0.30 per click.
  • YouTube Bumper ads are charged by CPM, which means that you only pay each time the ad receives 1,000 impressions.This type of YouTube ads cost between $1 and $4 per thousand views.
  • Masthead ads cost, $5,000 should be the bare minimum budget if you need a more complex campaign such as this.
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Types of YouTube Ads

How many types of YouTube ads exist in Malaysia? Here is the List of current YouTube ads 2021 in Malaysia.

Skippable In Stream Ads 

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Skippable In-stream ads are also known as TrueView ads. This type of YouTube Ads is the first type of ads that YouTube offered. This particular ad format can be played either at the beginning, middle, or end of a video. The allowed length of the ad should be between 12 seconds and three minutes. 

This video ad format allows customers to skip whenever they want after five seconds. That’s why your video needs to be on the point and can make the person take action in just a few seconds.   

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Non Skippable In Stream Ads

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These ads can run at the beginning, middle, and end of a video but in this type of ads, the customer can’t skip the ads so the customers have to watch all the ads. These ads only take 15 seconds long or shorter so that the advertisements are clear.

Video Discovery Ads

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Video Discovery Ads which is also known as In Display ads is an advertisement type that will only appear when the customer searches for some keyword. It appears as a suggestion in the search results or as related videos in the right-hand sidebar.

These types of video ads are great for demonstrating how a particular product works or what it has to offer, as in the example below. The ads will always be relevant to the user as they rely on the exact keywords that were used when phrasing their search. 

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Bumper Ads

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Bumper ads are non-skippable video ads that only take six seconds long or even shorter. These kinds of ads are suitable for businesses that want to build brand awareness because they’re very short, the information has to be minimal and clear.

Outstream Ads

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You can see the outstream ads on websites and apps that have a partnership with Google and not on YouTube Page. These advertisements usually appear in banners either in portrait or full screen mode. In these Ads, you will only charge when the user watches two seconds or more of the video ad, so, again, only actual interested users will drive the cost up.

Masthead Ads

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This ads is a more costly ad format and can only be used through a reservation with a Google sales representative and suitable for you who want to reach a massive audience, and your purpose is to boost your brand’s awareness in a short amount of time.These ads are found at the top of the YouTube feed, and they autoplay with sound off for 30 seconds or more.

How to Advertise on YouTube?

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After knowing that YouTube advertising is more popular than TV ads, you might be wondering on how to advertise on YouTube 2021. Here is how to advertise on YouTube.

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  • Step 1 : Sign in to your Google Ads Account.
  • Step 2 : Select New Campaign.
  • Step 3 : Choose your campaign goal based on your marketing objections.
  • Step 4 : Select your campaign type which include all forms of Google Ads.
  • Step 5 : Select your video campaign subtype you want to use for your ads.
  • Step 6 : Name your campaign in a way that allows you to easily locate, manage, and optimize it in the future.
  • Step 7 : Determine your YouTube ads parameter.
  • Step 8 : Target your audience.
  • Step 9 : now you can upload your advertisement on YouTube.

How to Create Your First YouTube Advertising Campaign

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If you are a beginner, you need to make a good impression on your first YouTube advertising campaign because YouTube advertising will help your business marketing. You need to make a unique and clear video so that the users will get the message you want to send to them. Beside that, you will get more benefit when using YouTube advertising rather than other advertising. Here are the benefit of using YouTube advertising for your business

  • Build brand awareness.
  • Influence the buying decision.
  • Grow sales.
  • Increase brand loyalty.


YouTube is one of the most visited sites in the world and holds more attention than TV ads. There are a lot of YouTube Advertisement types you can choose to advertise your business such as Skippable In-Stream Video Ads, Non-Skippable In-Stream Video Ads, Bumper Ads, Discovery Ads, Outstream Ads and Masthead Ads. You can select and choose it based on your budget and also the goals you want to achieve.

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