Everything You Need To Know About Shopee Facebook Ads

Do you want to know more about Shopee Facebook ads? You go to the right sites. In this article. We will discuss Shopee Facebook Ads. In this article will discuss about Shopee keyword ads.

Shopee Boost Sale Ads Terms And Condition

Who doesn’t know Shopee Malaysia? Shopee has turned into the most visited app nowadays. Shopee has many features that you can use to boost your sales. One of the Shopee features you can use to boost up your sales is Shopee ads.

What is ads? Shopee My Ads is a Shopee service which allows sellers to boost up their product listing by using and placing ads on Shopee’s platform as well as the mobile apps. You can get many potential customers when using these features. You can also increase your store visibility.

For your additional information, there are 3 types of Shopee My ads which each type have different functions and benefits to your store and business. You can use one or even all the Shopee ads types to help you maximize your business sales as well as the visibility. Here are the Shopee My Ads types for you to know.

Product Search Ads

Shopee ads also known as Shopee keyword ads tools because keywords will play an important role. When you choose product search ads, your ads will appear in the results page when the customer searches for a product related to yours. That’s why you need to use the related keyword. These free ads will help you to expose your business in the search result page.

Discovery Ads Shopee

The second one is Shopee discovery ads. These categories include several things such as similar products, daily discovery and also the related products details page on your product listing. Based on Shopee ads review, using Shopee ads really help your business because it has many benefits.

Shop Search Ads

The third type of Shopee My Ads is shop search ads. If you choose shop search ads, your shop appears at the first place of the search results page but to reach the first page, you need to find and use the most related keyword for your product. 

In this shop search ads, your products will appear along with the Shopee ads voucher and also the goods that are related to the Shopee search term. Aside from it, you can also make changes to the image and slogan for your advertisement.

Can I Advertise My Shopee On Facebook?

You might be curious whether you can advertise your business in Shopee Facebook ads. Here is the information about Facebook ads with Shopee (CPAS) you need to know.

Facebook Ads With Shopee (CPAS)

What are Facebook ads with Shopee? Have you ever heard about it? So for your information, Facebook ads with Shopee or also known as CPAS is a new way you can partner with Shopee and help to drive more sales via Facebook Collaborative Ads on Instagram, Facebook and other audience networks.

Are there any benefits of these Facebook ads with the Shopee feature? Of course, there are benefits. Here are the benefits you need to know such as:

• Products can be personalized based on the individual customer’s behaviors and preference.
• Customer can land straight on the product page.
• Able to retarget a specific audience segment.
• Optimize result and conversion.

Read also: How to Link Shopee to Facebook and Target More Audience?

Shopee’s Return On Ads Spend (ROAS) From Top Categories

There are several top categories on Shopee’s Return On Ads Spend (ROAS) such as beauty products, electronics, baby food and milk, baby diapers and toiletries, food and beverages and also fashion.

CPAS Ads Vs Non-CPAS Ads

Here is the comparison between CPAS and Non-CPAS ads.

Comparison	CPAS Ads	Non CPAS Ads
Conversion tracking data	Shared via Shopee’s pixel data	Shopee doesn’t allowed third party pixel
Dynamic ads	Products can be personalised based on buyer preference	Unable to personalised
Optimisation for conversion	Can be optimised using lower funnel conversion data	Can use upper funnel
Audience retargeting	Can retarget specific audience	Can only rely on broad audience targeting

#FAQs

FAQs can help every user on Shopee. The following is about questions about everything to know on Shopee.

Who Can Collaborative Ads Target?

As you know, Shopee customer like discounts and sales and they will anticipate any upcoming sale season and look up the information to help them make a better decision. In fact, the customer will not care for the brands that are on sale.

Who can collaborative ads target? This target will depend on the things you want to reach. Here are the collaborative ads targets you need to know.

• Awareness – target audiences : interest group.
• Consideration – target audiences : shop visitor.
• Conversion – target audiences : add to cart (buying).
• Loyalty – target audiences : shop past buyer.

What Is Facebook Ads with Shopee?

Facebook ads with Shopee or also known as CPAS is a new way you can partner with Shopee and help to drive more sales via Facebook Collaborative Ads on Instagram, Facebook and other audience networks.

What are the Benefits?

Here are the benefits of CPAS you need to know such as:

• Products can be personalized based on the individual customer’s behaviors and preference.
• Customer can land straight on the product page.
• Able to retarget a specific audience segment.
• Optimize result and conversion.
• You will get the full control over your ad spend and performance.
• Easy to use and it is customisable reporting available directly in your FB Ads Manager dashboard.
• You need to pay for CPAS catalogs because it is share for free.

Why Run FB CPAS Ads With Shopee?

Why do you need to run FB CPAS Ads with Shopee? Here is the reason why you need to run this feature, such as:

• Have a higher return  on Ad Spend (ROAS) compare to traditional FB/IG ads or other off-platform ad channels.
• It is easier to set up ads to drive customers to your Shopee shop by using an auto-synced catalog.
• Buyer will get a smoother journey because there will be a fewer clicks from your FB/IG ad to your Shopee shop.

Read also: 4 Ways How To Start Shopee Business And Find Top Products

Conclusion

Before you make the Shopee advertising strategy, you need to activate your Shopee ads account first by going to the Shopee seller center. For your information, Shopee My ads will help you to gain more traffic to your shop and increase your sales. 

Ginee Malaysia

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