Instagram feed ideas for business? It might sound silly but to organise your Instagram feed is going to make you stand out as a business. That and quality content, of course.

Instagram is mainly visual, so you need to make sure your feed looks professional and visually attractive.

but it really is important to create a streamlined professional profile where your customers and audience can go to get more information about your business.

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5 Tips to Organise Your Instagram Feed

Instagram feed ideas for food business? Having an organised feed is not just about choosing a theme and trying to stick to it as much as humanly possible. If you don’t know the basics of social media branding, you can’t maintain a cohesive feed for very long. Here are five of my favourite tips and ideas to take your business’ Instagram feed to the next level:

Read also: New Instagram Feature: Instagram Shopping Malaysia 2021

1. Choose a Theme or Aesthetic

Instagram feed ideas for personal accounts? If you’re using Instagram to promote your business, you need to first understand your brand’s style and the vibe. The ideal way to go about this is to define a brand persona so you can think of some attributes for your brand. 

These characteristics can help you establish a theme or aesthetic since human beings subconsciously correlate certain traits to images or colours.

So, if your brand is peaceful and lighthearted, for example, you might want to have a “clean” feed, with more minimalistic pictures and very little visual contrast. Maybe you stick with a lot of whites, light blues and other “airy” colours. 

If you need some inspiration or just want to see what your feed might look like, go to Pinterest and create a secret board to gather some inspiration for your brand. Search Pinterest for keywords related to the characteristics of your brand. 

For instance: peace. It might be helpful to look for “peace quotes” or “peaceful aesthetic.” Then, re-pin everything you are drawn to for your brand into your secret board. 

2. Think About Your Feed Before Taking the Picture

Instagram feed for business? Entrepreneurs are really great at running a business, but they often don’t have as much background on concepts like colours, contrast and brightness in photos.

Once you understand your “visual language” you can start creating content that’s super cohesive. If you don’t understand what you want your feed to look like, you’ll just be taking photos haphazardly and the feed will look, well, haphazard.

For example, if you want a “minimalist” look, you might want to take photos with simple backgrounds and one main subject. You might focus on clean lines, simple colour palettes and a uniform editing style.

Another important tip: always try to take your photos using the same lighting. So, whether you choose to shoot photos with direct light, close to a window with indirect light, or outside on a cloudy day, you want to do it this way every single time. This will dramatically impact the consistency of your feed.

Photos taken under different lighting conditions will look completely different and it will be a lot harder to achieve a consistent look and get an organised looking feed.

3. Edit Your Photos Consistently

While you’re probably not a Photoshop pro, there are many simple apps out there that offer you a broad range of filters you can use to edit your photos.

If you take your pictures under the same lighting conditions, you might have pretty consistent photos already. However, if you’re always changing apps and filters, your photos will start to look really different from each other.

Consistent photo editing is probably the biggest secret of brands with good Instagram feeds. People often get the wrong idea about editing. 

They want their photos to look real, so why would they edit them? However, what people don’t understand is that the camera is incapable of capturing something as our eyes see it in real life. The colours get washed out and the contrast fades. So how do you fix this? By editing.

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4. Create an Editorial Calendar

The key to having an organised, fresh feed full of interesting content ideas is to plan in advance. Pre-planning your content and the photos you take will also help you make sure your Instagram feed looks professional and visually attractive. 

So, go ahead and create a content calendar. This way, nothing will come as a surprise and you can look ahead toward upcoming holidays and important events.

5. Plan Your Feed

Planning your content on Instagram is not just about what you post, but when you post. Since all your photos are displayed side by side, it’s important to make sure they look nice next to each other and even follow some kind of logical sequence. There are so many free apps out there that can help you do this. 

These apps work by combining your current feed, the photos you’ve already posted and new photos that you upload into a visual gallery. You can move things around and play with the order of the photos to see how your feed will look. This helps you plan your feed so that it looks the most cohesive and dynamic. 

Read also: 10 Hacks on How to Grow Your Online Business on Instagram

Instagram Feed Ideas For Business (Examples)

Instagram feed ideas 2021? Here ol examples of themes you can use to create an even more polished Instagram grid. Even though most of them are not from small businesses, they are easy to recreate or draw inspiration from.


Instagram feed ideas aesthetic? This Instagram theme is a nice way to mix graphic elements with photos. Ideally, you want to make sure the photos on either side of the line are similar. Try to use pictures that complement each other. 

For example, if you’re a restaurant owner, you can take a photo of a finished dish, a full table with the meal and little bowls with the ingredients. In the column, you can share a nice quote or maybe important facts about the food.


The nicest thing about the rows theme is that you can be a little more relaxed with your photos and style. If you’re a makeup artist, you can share 3 different photos from the same client in a row. It’s kind of like every line is a new opportunity to do something a little different. 

It’s still important to keep your style consistent, though. This way, whenever people see a photo, they will know it’s yours without even checking the Instagram handle.

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Instagram feed ideas for clothing business? This Instagram theme is also kind of straightforward. All you do here is alternate between different picture styles. It can be something like a product photo in a white background and then the product being used by a model. Or, it can be something like a quote followed by a photo. You’re in total control of how you want your feed to look.

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Instagram Feed refers to your main Instagram profile page and the photos and videos you post there. These photos and videos show up in the feeds of your followers and those that are following any of the hashtags you use in your post.

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