Who doesn’t know Facebook? Facebook is one of the most popular social media platforms which you can use to promote your business. Is there any Facebook ads cost? Are you curious about how much Facebook ads price Malaysia and Instagram advertising cost in Malaysia?  In this article, we will discuss “how much do Facebook ads cost 2022?” and what things determine the cost. Let’s check these out!

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What Facebook Ads Is All About?

What is Facebook? Facebook is a social media platform with the user base now beginning at the minimum age of 13 and extends to all other generations of different ages. Back then the least popular group would be those who are over 65 years old.

Because of the massive number of users that Facebook attracts, Facebook has turned to be the social media marketing. It has developed approaches, such as Facebook Advertisement, Google Search Marketing and SEO in Malaysia, which are now challenging to bring active users into a company.

Facebook has been selling ads in different ways from as far back as 2004, but its initial ad units were far from the sophisticated tools that can help today’s marketers. There are more than 8 million users in Malaysia using Facebook and it stores users’ information according to targets. Nowadays you can advertise your business through Facebook by targeting an audience based on their area, age group, employment, workplace keywords,interests and languages.

Read also : SEO Digital Marketing: Everything You Need to Understand!

How Much Do Facebook Ads Cost In 2022?

Many people keep questioning how much do Facebook ads cost 2020 and 2021. Is it the same? Actually this is a tricky question often asked by many social media marketers. Facebook ads price Malaysia 2022 might take around RM 50 per button, or as little as RM 5, depending on the situation.

Based on the studies for most sectors, the estimated Facebook ads price Malaysia 2022 is between RM 2.50 and RM 9 per click. However, the cost may differ according to the industry. Beside that, people also ask about the Instagram for business ads price Malaysia 2022. In general, social media marketing begins at about RM 1,500 per month, on average. That cost depends on the length of service and services you opt for. The cost also has the possibility to go up to RM 30,000 per month charged by a digital marketing agency.

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(i) How Much Should You Spend On Facebook Ads?

Is Facebook advertising cost Philippines 2022 the same as in Malaysia? The answer to this question is absolutely different. For a startup, you can allocate at least around RM 300 for the first month. In the second month onwards, you can start spending more than RM 500 for specific lead generation strategies. You can also use Facebook ad cost calculator to help you to count how much money you need to prepare.

(ii) How Much Does A Digital Agency Charge You?

When you hire a digital marketing agency to help you advertise your business, you need to prepare extra fees because the cost could be higher for at least RM 1,200 per month for a single project. The cost typically includes the monthly reports, paid advertising, image creation and social media post creation.

How Do Facebook Ads System Work?

An advertisement that is generated by a Facebook company is based on user behavior, demographic and profile details, app usage details, and users activities when they are off Facebook. Every advertiser is different, which is why it is important to consider the goal of your ads as well as the aim you want to accomplish with a particular campaign. Marketers and businesses must ensure that they demonstrate the right ads, target the right people at the right time.

Here are the basic components you need to know before promote your business by using Facebook ad such as:

  • Name: you can change Facebook page name
  • Creative: What image and text are you going to use for the ad?
  • Target: Who are you targeting?
  • Placement: Where do you want the ad to appear?
  • Bid: How much are you willing to pay to get people to see your ad and do an action?
  • Budget: How much do you want to spend?
  • Schedule: How long do you want the ad to run?
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7 Things To Determine Facebook Ads Cost

Here are 7 things you need to determine before choosing to use Facebook ads.

Your Chosen Bid Is Important

There are basically two types of bidding such as automatic and manual. For a starter, it is better for you to choose the automatic one, whilst the experienced one can go for the manual option.

The Relevant Score For Your Ads

The relevance of your ads will be measured by a score. This directly will give an impact to your cost and if Facebook is going to prioritize your ad request. With a high relevance score, your cost will be lower and Facebook will prioritize the delivery of your ad.

Estimated Action Rates

When the Facebook algorithm assumes that more action will be taken on your ad, then your ad will have a better chance of winning the bid.

Who Is Your Target Audience

Your target and the number of your target audience play an important part to determine the cost for your ad because there will be more competitors or marketers who target the same audience. 

How Long You Want To Advertise

During peak season, the cost is going to be more expensive because there are a lot of marketers that advertise their products. So, you have to be mindful of the festive season like Hari Raya Aidilfitri, Chinese New Year, Deepavali, Christmas, New Year’s Day and more. If you are planning to post your ads during these seasons, the cost will be higher.

Where Your Ads Should Appear

You can choose where you want your ads to appear. There are several options given by Facebook such as:

● Facebook newsfeed on desktop

● Facebook newsfeed on mobile

● Facebook right column on desktop

● Messenger

● Instagram’s newsfeed on mobile

● Audience network

Optimization For Ad Delivery

There are other options for Facebook ad delivery optimization depending on the target you select for the specific ads. You should constantly keep your Facebook ads optimized so that your goals can be achieved. You also have to analyze the report for every ad you published and calculate the efficiency based on ROI.

Read also : 6 Tips Growing Brand Awareness with PPC and Paid Campaigns


Facebook Ads now work on an auction. You have to compete to get the available spaces to advertise your business through Facebook ads. Advertisers must bid against one another to secure their own advertising placement. 

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