YouTube is a platform for all people to post any video content they desire. YouTube is the second most visited site in the world. YouTube mobile ads are 84% more likely to hold attention rather than TV ads. So for those who want to advertise your business, you can try using the YouTube Ads. But how much do YouTube ads price? Are you curious about the YouTube advertising cost 2021. Let’s check these articles for more information!
Why You Should Consider YouTube Advertising
Here are three reasons why you should consider YouTube advertising.
Reach
The first reason why you should consider advertising on YouTube is the enormous reach of this platform. You might get your potential customers by using this kind of advertisement.
Advanced Targeting
Another good reason is you can target your customer which suits your advertisements at YouTube. You can target users based on gender, age, location, and, of course, more advanced targeting based on topics, keywords, and online behavior.
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Beside that, you can target both individual channels and creators. You can also make a priority out of optimizing your targeting to increase the success of your campaign.
Tracking
YouTube allows you to track and measure the effectiveness of the campaigns. The real time insights are going to help you figure out if your video ads are performing just like you plan.
Read also: How Do I Track Youtube Ads and Analyze Them for Business?
How Much Do YouTube Ads Cost?
How much is YouTube ads cost per view? Actually there isn’t a fixed amount when it comes to YouTube advertising cost. The cost of YouTube ads will vary depending on the length, complexity, number of camera angles, and words in the video script.
YouTube ads might cost around $5,000 which means if we convert it to Ringgit, it will take around RM 20,705. This amount is taking into consideration the process of shooting your video as well as the actual advertising on the platform.
Here are the estimation costs for several types of YouTube ads.
- YouTube Trueview ads or Non skippable YouTube ads cost between $0.10 and $0.30 per view.
- YouTube Discovery ads or YouTube display ads will cost about $0.30 per click.
- YouTube Bumper ads are charged by CPM, which means that you only pay each time the ad receives 1,000 impressions.This type of YouTube ads cost between $1 and $4 per thousand views.
- Masthead ads cost, $5,000 should be the bare minimum budget if you need a more complex campaign such as this.
Video Ad Formats You Can Create for YouTube
These are YouTube ads video formats that you can create for YouTube!
Read also: 5 YouTube Ads Video Formats You Need to Know
Skippable in Stream Ads
Skippable In-stream ads are also known as TrueView ads. This type of YouTube Ads is the first type of ads that YouTube offered. This particular ad format can be played either at the beginning, middle, or end of a video. The allowed length of the ad should be between 12 seconds and three minutes.
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This video ad format allows customers to skip whenever they want after five seconds. That’s why your video needs to be on the point and can make the person take action in just a few seconds.
Non Skippable in Stream Ads
These ads can run at the beginning, middle, and end of a video but in this type of ads, the customer can’t skip the ads so the customers have to watch all the ads. These ads only take 15 seconds long or shorter so that the advertisements have to be clear.
Video Discovery Ads
Video Discovery Ads which is also known as In Display ads is an advertisement type that will only appear when the customer searches for some keyword. It appears as a suggestion in the search results or as related videos in the right-hand sidebar.
These types of video ads are great for demonstrating how a particular product works or what it has to offer, as in the example below. The ads will always be relevant to the user as they rely on the exact keywords that were used when phrasing their search.
Bumper Ads
Bumper ads are non-skippable video ads that only take six seconds long or even shorter. These kinds of ads are suitable for businesses that want to build brand awareness because they’re very short, the information has to be minimal and clear.
Outstream Ads
You can see the outstream ads on websites and apps that have a partnership with Google and not on YouTube Page. These advertisements usually appear in banners either in portrait or full screen mode. In these Ads, you will only charge when the user watches two seconds or more of the video ad, so, again, only actual interested users will drive the cost up.
Masthead Ads
This ads is a more costly ad format and can only be used through a reservation with a Google sales representative and suitable for you who want to reach a massive audience, and your purpose is to boost your brand’s awareness in a short amount of time.These ads are found at the top of the YouTube feed, and they autoplay with sound off for 30 seconds or more.
Setting Your YouTube Ads Goals
Before you go ahead and start spending money on YouTube advertising, you have to know what your ads goals are. If your goal is to build awareness then you have to work towards making a video ad that captures the attention of potential customers while retaining the interest of existing ones at the same time.
If you want to boost up customer interest, you can try to use the in-stream ads and discovery ads. They both help successfully deliver your message. The first type of ad can help you make an impact, and the second video ad format will be seen only by an interested audience.
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If you want to drive action then you can choose skippable in-stream ads for action. In skippable format, you need to decide how long your ad is, and you have the option of optimizing it so you can reach your target audience.
Conclusion
YouTube cost will vary and depends on what type of YouTube Advertisements you choose. It will take around RM 20,705 to advertise your business on YouTube. You can also use YouTube ads cost calculator to help you to calculate the amount of money you need to pay for the advertisement.
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