YouTube is a platform for all people to post any video content they desire. YouTube places in the top three of the most visited sites in the world. YouTube mobile ads are 84% more likely to hold attention rather than TV ads. So for those who want to advertise your business, you can try using the YouTube Ads. You might be wondering how do I track YouTube ads?

In this article, we will discuss how to set up YouTube Ads and YouTube ads conversion tracking. Let’s check these out!

Read also: Guide on How to Track PPC and How to Make Conversion Funnel

How to Identify Your Target Audience for YouTube Ads

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones. When you choose to use YouTube Ads for your business, you can target your audience but before you can target your audience, you have to set up your own YouTube channel. 

If you are a beginner, you can create your YouTube channel by clicking create channel. Once you click the create channel button, you can start uploading your video ads. For your additional information, YouTube videos can be published in different types such as public videos, unlisted videos, private videos and scheduled videos.

Here are three points for better audience ad targeting

Custom Intent Audiences

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Custom intent audiences allow you to segment your ad groups by keywords and the landing pages that you want to target. You can use Google’s auto-created audience segments, or you can create custom intent audiences. 

Read also: How Do You Choose a PPC Target Audience in Malaysia

You can create custom intent audiences of your own by choosing New Custom Intent Audience in the audience section of your campaign setup. Then enter keywords, URLs, apps, or YouTube content related to your product or service to help you target only people who are likely to be interested in your ads.

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If you want to rely on Google to auto-create custom intent audiences, you need to use Google Ads tracking code which allows Google to understand what people were searching for or watching when they interacted with your ads. Google can then create and refresh audiences based on viewer and customer behavior.

In Market Audiences

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In market audiences allow you to target customers who are actively researching and considering buying a product or service like your products. Google has curated a list of in market categories that you can select from for targeting YouTube Ads. New categories are continually beta tested and added to the list. 

In market audiences are a useful way to connect with consumers who are comparing products and services across Google Display Network sites and YouTube. You can also combine in market audiences with remarketing audiences. 

Remarketing Audiences

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Remarketing is a way to connect with people who have already interacted with your website, mobile app, or YouTube videos. These remarketing ads can help you increase brand visibility and nudge audiences toward completing a purchase they abandoned.

Google Ads offers four different types of Remarketing Audiences for YouTube Ads such as standard marketing, dynamic marketing, video marketing and customer list marketing. These types have different functions for your YouTube Ads. So you have to choose the one which helps you to target your audience.

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Google Ads creates custom remarketing lists for you automatically during campaigns. As long as you’ve linked your YouTube channel to your Google Ads account, it will automatically capture data on people who interacted with your videos to allow you to launch video remarketing. 

Keys to Successful YouTube Ads Campaigns

Here are five keys to running high-converting for Successful YouTube Ads Campaigns:

Align Your Ad Content with the Marketing Funnel

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The first thing you need to understand is to know who your target audience is and where they are within the marketing funnel. You can use YouTube ad Analytics and use YouTube marketing to promote anything from your product to your podcast.

For a successful YouTube ads campaigns, you have to make the ad content, campaign goals, funnels and audience in alignment. Each of them should have a different ad group of awareness, consideration and purchase.

Monitor the Right Performance Metrics

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You can monitor your YouTube performance metrics by using view rate, average cost-per-view (CPV), earned views, conversion rate, cost per conversion, watch time, earned subscribers, and earned shares. You can view these metrics by clicking on the Videos section within your Google Ads account.

If the metrics don’t appear, you can add them by clicking on the Columns drop-down menu, then find the metric you want, and select add.

Select the Right Format and Placement for Your Audience

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There are four main types of YouTube Ads format you can choose such as TrueView ads, Non-skippable ads, Bumper ads, Outstream ads. In TrueView, you can skip the ads. You are not forced to watch the full advertisement before proceeding to their chosen video. While Non-skippable ads force people to watch the entire ad before going to their selected video. 

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Bumper ads are also non-skippable but last only six seconds. Bumper ads play either directly before or after a viewer’s chosen video. The short length makes them more cost-efficient than longer options.

Outstream ads are default to playing on mute, but viewers can unmute the ad with a tap. Outstream ads are charged based on viewable which means that you only pay if your ad is viewable.

Use a Strong Call to Action

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For Successful YouTube Ads Campaigns, your CTA needs to match the intent and tone for your audience. You can experiment with different languages to discover the phrase that works best for your market. You can use grammarly goals which can also help match your wording to your audience. 

Optimize Your Landing Pages

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Try to optimize your landing pages to achieve your goals. Make sure that your video ads and landing page are cohesive which means your video content and branding should match the look and feel of your landing page. 

Measurement and Attribution for YouTube Ads

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A video view without a click can still lead to sales. With Google Ads tracking template, you can see the report on how is your conversions from YouTube Ads. You can follow these steps:

  • Go to your Reports.
  • Click View all.
  • Navigate to Conversions .
  • Select conversion source and you can filter for conversions attributed to your YouTube Ads.


YouTube is one of the most visited sites in the world and YouTube Ads hold more attention than TV ads. That’s why you have to try to advertise your business in YouTube Ads. YouTube advertising is different from other online ad options. The platform relies solely on video but it also includes unique ad options and specifications. 

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