What is TikTok Ads Manager Malaysia? How does it Work?

You have heard of other social media such as Instagram as an online marketplace. Now, you can outsource marketing Malaysia by using TikTok Shop. TikTok has a feature which is TikTok Ads Manager dedicated to businesses to use TikTok to advertise their business. You can have your own TikTok studio.

Nowadays, every business should try every online platform that is available on the market. As a business owner, you should utilize social media to create brand awareness, to gain new followers that might be your potential customers, and to promote your products and services. You can make money on TikTok.

If you are using TikTok Ads Manager to advertise your business, you are doing the right thing.

Read Also: How to Start Your TikTok Live Streaming in Malaysia?

What are TikTok Ads?

TikTok is offering TikTok Ads for businesses who wish to expand their business locally and globally. Should you advertise on TikTok Ads? Yes, you should. Some people are more attracted to buy your products if your TikTok videos are informative and look pretty.

Especially when you are showing your products and how to use them in the videos. 

How to advertise your products on TikTok Malaysia ? Here comes the TikTok Ads. TikTok Ads Manager, a TikTok for business Malaysia that offers you comprehensive tools to create campaigns, manage ad resources, analyse statistics, and optimise your advertising.

If you have already signed up for a TikTok Business account on TikTok web, you are ready to go!

What are the Types of Ads in TikTok Ads Manager in Malaysia?

For you to start using TikTok Ads Manager to advertise your products, you need to know the types of ads. By knowing all the types of ads that are offered by TikTok Ads Manager, you would know which one is better for your product videos.

There is TikTok Ads privacy policy that you have to follow. You can check on TikTok Ads Manager. 

Here are the types of Ads in TikTok Ads Manager in Malaysia.:

In-Feed Ads

While the consumer is browsing through their For You Page, these kinds of TikTok advertisements will display (FYP). It is possible to create advertisements that are up to 60 seconds in length (although TikTok suggests 9 to 15 seconds), and the user has the option to like, comment on, and share the advertising. 

They are also viewable in full-screen mode and are skippable. A call-to-action button that directs viewers to a landing page is also available to brands that use this kind of advertisement — a feature that may be very useful when attempting to boost website traffic and sales.

TopView Ads

They are 60 seconds long and display instantly when the user starts the TikTok app, which is referred to as “video first format.” They are full-screen, have sound, and are set to automatically play.

 Advertisers may also add a button that directs the viewer to take action after seeing the advertisement. These advertisements are an excellent method to ensure reach since the consumer will see them immediately after opening the app.

Brand Takeover Ads

Those full-screen advertisements display on the FYP as soon as a user launches the application. They can be created using 3 to 5 second videos or 3 second images, and they can be used to direct users to a Hashtag Challenge or landing page (depending on the brand’s campaign goal). 

They can be created using 3 to 5 second videos or 3 second images, and they can be used to direct users to a Hashtag Challenge or landing page. A single Branded Takeover ad is shown to users once per day, resulting in less competition, but at the expense of being a little more expensive.

Branded Hashtag Challenge Ads

These are sponsored hashtag challenges that are displayed at the top of TikTok’s Discover Page, where users may participate. This kind of advertising helps marketers reach higher levels of engagement (an average of 8.5 percent) while also encouraging the creation of user-generated content.

The user selects the branded hashtag challenge advertisement by clicking on it.

In this case, they are sent to a Brand Challenge page, which has an explanation of the challenge and its regulations, as well as the company logo and a link to the brand’s website.

Users make their own TikTok content based on your challenge, and they use your hashtag to share their work.

Branded Effects

Consider the social media platforms Snapchat and Instagram! Similar to similar sites, businesses may use TikTok to advertise themselves by creating shareable stickers, filters, and special effects that can be shared with others. 

Brands will often use this ad style in conjunction with other TikTok advertisements. What is the advantage? Since TikTok users like using filters and special effects, developing them for your business may result in more user-generated content and increased engagement.

Influencer Collaborations

Before anything else, there are the influencers to consider! However, even though there is not a specific kind of TikTok marketing, your company may very well work with influencers in order to create TikTok ads and accomplish your advertising goals. 

In their particular areas, TikTok influencers or TikTok famous are renowned for creating high-quality, entertaining content; as a result, their followers turn to them for the newest fashion trends and product recommendations, among other things. 

It is great if their expertise is comparable to yours since it creates the best opportunity for collaboration between the two organisations. Influencers are an excellent method to increase the visibility of your business on TikTok, whether it’s via assisting with the popularity of your hashtag challenge or by producing highly visible user-generated content.

Read Also: Content Creator: Making Money With TikTok Shop Malaysia 2021

How Much Should You Pay for TikTok Ads?

The budget for your TikTok Ads is entirely dependent on your budget. On your TikTok Ads account, you can choose your TikTok Ad spend on your own budget and your target audience according to TikTok demographic Malaysia or TikTok users demographics. 

By using TikTok Ads account, you can manage your TikTok videos and use all the tools provided by TikTok to promote your business through videos. 

How to Do TikTok Ads?

Yes, TikTok Ads might be expensive but if you think about the result you will gain from the views, it is worth it. 

How to start? Firstly, you have to create a TikTok Ads account. From the TikTok Ads account,  on the TikTok dashboard, you can manage your campaign and what types of ads that you want to do. 

Conclusion

Since Malaysians now know how to use TikTok. It is important for Malaysian businesses to try TikTok Ads. The more you utilize every social media that you have, the probability of being known by Malaysians is high.

Since many Malaysian TikTok users show their product buying from Shopee or any online marketplace by doing unboxing video. It is interesting to see the comments where people asking where the Tik Tok users buy their products/ 

Advertise Your TikTok Ads With Ginee Malaysia

If you are a new online seller who is afraid of using TikTok Ads because of your budget. You can try Ginee Malaysia website. With Ginee, there are professional team to help you to achieve your goals.

Everything from scratch, Ginee Malaysia will help. So, apa tunggu lagi? Register HERE for free!