Many sellers are getting interested in using Shopee Ads. But Shopee Ads itself has several different types. Then are Shopee ads effective? The following is an explanation of Shopee ads and how to use Shopee commercial ads in detail. 

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What is Shopee Commercial 2022? 

Shopee commercial 2022? Shopee Ads allow you to advertise your products in high traffic areas on the Shopee platform such as the homepage, search results page, and product details pages.

With Ads, you can boost the visibility of your products or shop to relevant customers who are more likely to make a purchase, and you will only be charged when they click on your ad. 

With Ads, you can boost the visibility of your products or shop to relevant customers who are more likely to make a purchase. You will only be charged when customers click on your ad. 

Shopee new commercial? Ads enable you to advertise your products in high traffic areas on the Shopee platform such as:

  • Homepage
  • Search results page
  • Product details page

Ads can help you achieve your business goals in a cost-effective way, be it reaching new customers, generating sales, increasing your shop’s followers, or building your brand. The benefit of using Shopee ads:

  • Boost Exposure: Push your products to the top in high traffic areas.
  • Cost-effective: You will only be charged when a buyer clicks on your ad..
  • Targeted: Display your ads to potential buyers with high purchase intent.
  • Measurable: Determine exactly how much your Return on Ad Spend (ROAS) is..
  • Customisable: Make adjustments that work best for your products.
  • Fast:  Observe the impact of your efforts within a short period.

How Shopee Does Commercials in 2022?

Shopee advertisement Philippines? When multiple sellers bid for the same keyword, other Shopee ads Malaysia may appear alongside yours on the search results page. You can research more on Shopee keyword ads vs Targeting ads.

Your ad ranking is determined by your ad rank score. A higher rank score means a better ad ranking (i.e. closer to the top of the search results page). Your rank score is influenced by 2 factors:

Cost-Per-Click Bid Price

Cost-per-click bid price is the highest price you are willing to pay when a shopper clicks on your ad. The higher the bid price, the higher the rank score. The actual price charged is often less than your bid price, as the system calculates and charges the minimum amount you need to pay to hold your ad position

Quality Score

Quality score is determined by how relevant your product is to your chosen keywords. Furthermore, quality score is also determined by your ad’s click-through-rate, click-through-rate is the percentage of times users clicked on your ad after viewing it, and click-through-rate is higher for ads with attractive pictures, relevant titles and good product ratings.

Read also: How to Link Shopee to Facebook and Target More Audience?

Search Ads

Search Ads can be used to advertise your shop and your product. Use Shop Search Ads to increase shop awareness and product sales. Shop search ads show shop names, shop coupons, products that are most relevant to shoppers, and options to customise the image and tagline of your ad. 

The products and coupons are a new feature in Shop Search Ads and are still in beta mode, so they will only be visible to selected shoppers after September 23rd. Shopee will gradually display more buyers’ products and coupons in shop search ads.

Shop search ads show the three products most relevant to your shopper’s search terms and the most relevant coupons available to shoppers. If your store doesn’t have a matching coupon, your shop search ads will show you the four most relevant products.

With Search ads, you can also promote your product using search ads. Use ads that stand out in Shopee search results to help shoppers find and buy products.

Discovery Ads

Your ad will appear in the Similar Products section of the product related to you. Discovery ads is similar to remarketing and targets consumers who have shown an interest in your product by displaying, adding to cart, or making a purchase.

As a rule of thumb, these products are great for Discovery Ads. The product is cheaper, but of the same quality as similar competing products. Or an increasingly acclaimed product compared to similar products from competitors. 

To choose the right products, you need to select the right product to promote based on your business goals. 

  • Increase sales: Promotional products that focus on bestsellers with a high sales record and products with high sales potential.
  • Increase profits: Focus on bestsellers, especially those with high profit margins. 
  • Raise awareness of new products: Select new products to raise awareness and test market potential.
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How Can Sellers Make Ads Based on the Shopee Commercial and Promote Business Better?

Shopee ads tips? Shopee as an advertiser uses advertising with the aim to attract new consumers to shop at Shopee. The effectiveness of advertising is measured using the Customer Response Index (CRI) measurement method.

On average, sellers who use ads see an uplift of 24% in orders and 26% in sales revenue for the advertised products. 

  • Go to your Seller Centre account. To do this, go to the start page and log in. This will log you in to your Shopee Buyer account. Click the seller centre.
  • In the Marketing Centre section of the sidebar, click My Ads. 
  • In the Promotion section of the sidebar, you can choose to create keyword or targeted ads. The Shopee Keyword Ads dashboard is blank when you first create your ad. To create an ad, click Create Keyword Ad Now. 
  • You will be asked to select a product to advertise in your Keyword Ads. Click Confirm. 
  • Set a budget. If you select No Limits, Shopee will serve your ads based on your Shopee ads credit. 
  • Select the period for which you want to place your ad. If you select No Time Limit, you can have Shopee run your ads until you run out of budget. If you select Set start / end date, you can set how long your ad will run. 
  • Click Add Keyword. Please enter what is relevant to your product. 
  • When you do this, you will see some product suggestions. Click on the one that is closest to your product. 
  • Select a product and click the search icon to see a set of keyword suggestions below. You can add keywords individually by clicking Add under the action menu. You can also select Add All. 
  • All added keywords will be displayed on the left at the recommended rate per click. Click Confirm and add keywords. Select Add Keyword if you want to add or remove keywords. 

Read also: How To Register A Shopee Seller Account? More Selling Tips

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After knowing types of Shopee Ads, choose the most suitable type of Shopee Ads to your Shopee advertising strategy. The most suitable type to your strategy can improve your sales and your brand awareness. Also use tools that help you to manage your Shopee Ads with Ginee ERP and Ginee Ads.

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