Shopee provides unique features for the Shopee sellers to utilize their Shopee ads to increase their sales and increase their shop traffic. By using Shopee My Ads, your products can appear on the Shopee Homepage, Similar Products, and You May Also Like. These three components are important for you to get exposure. One of the Shopee My Ads’s features is Shopee Keyword Ads.
Since the competition is tight, you may have to spend money on advertising especially when you are drop-shipper. When you search your products, there will be hundreds of the same products with the same price. By using Keywords Ads, your products would appear on the first page of Search.
Other than Keywords Ads, Shopee also also paid ads such as Shopee Discovery Ads and Shop Ads. There are differences between Shopee Keyword Ads vs Discovery Ads. There are many Shopee keyword pro you can find on Google.
Read Also: How to Use Discount Promotion Shopee Malaysia for the Seller
What is Keyword Ad?
Keyword Ads display your goods in prominent places on the search results page when customers do searches for keywords for which you have bid. This will assist to increase the amount of exposure your goods get. To learn more about Shopee Ads in Bahasa Melayu version, you can search for cara buat discovery ads Shopee.
How to Set Up Keyword Ads?
To start setting up Keyword Ads, you have to make sure that all your products listings are updated such as product title, pictures, and descriptions.
If you want to stop the Keywords Ads, you can go to your seller centre and search for how to stop Keywords Ads Shopee.
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Select the Product You Want to Advertise
Before you can begin setting up Keyword Ads, you must first ensure that all of your product listings, including the product title, images, and descriptions, have been updated.
Shopee ada tips, using Auto Selected Keywords, you may create advertisements for several SKUs at the same time.
Shopee Seller Keywords
You can add your own keywords to your products or if you do not have any idea or are not sure which keywords are suitable for your products, you can let Shopee do your keywords. If you let Shopee create keywords for you, the Shopee keyword ranking are probably the best one for you.
Bid Price for Each Keyword
The bid price is the most expensive sum you are prepared to spend for each click on your advertisement. In order to put your advertisement in the top two places, Shopee calculates a suggested offer based on winning bids. You have the option of either accepting the Suggested Bid or setting your own Bid Price.
Budget and Duration of Your Ads
If you set your budget on certain amounts, your ad will run according to your budget. Your ad will stop running when the budget has run out, Ads Credits has run out, and the duration for your Ad has come to the end.
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How Shopee Sellers will be Charged?
The only time you will be paid is if consumers click on your advertisements. Ads Credit will be taken from your account to cover the payment.
Shopee’s technology automatically identifies illegitimate clicks, such as repeated clicks from the same consumer or automated clicks, in order to prevent merchants from being defrauded. You will not be charged in any way for these clicks.
Read Also: How to Process Your Shopee Malaysia Order Like a Pro
What Criteria Will Be Used To Rank My Ads?
Your ad rank score is used to assess how well your ad performs. A higher rank score translates into a higher ad ranking (i.e. closer to the top of the search results page). Several variables affect your ranking, the most important of which are:
Cost-per-click
Cost-per-click bid price is the most expensive price you are prepared to spend in the event that an advertiser is clicked on by a customer.
The greater your bid price, the more exposure your ad will get. The actual amount paid is often less than the bid price you submitted. The auction mechanism used by Shopee advertising determines the minimum amount needed to display your ad.
Quality Score
The factors that will influence your quality score are how relevant your product is to the keywords you’ve selected
The click-through rate of your advertisement is measured through the proportion of times people clicked on your advertisement after seeing it is known as the click-through rate and advertising with appealing images, relevant headlines, and positive product reviews has a greater click-through rate than other types of advertising.
Consider the following scenario: three vendors are bidding for the same keyword:
Where Shopee Sellers can View their Products on Search Ads?
A limit of 60 Product Search Ads will be shown in search results for any single term, regardless of whether the search is performed on a mobile device or a desktop computer.
On Mobile
Product Search Ads are shown as the first two product listings on the search results page, and they are not clickable or clickable. Following that, one advertisement is shown after every three listings.
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On Desktop
Product Search Ads are shown as the first five product listings on the search results page, and they are not clickable links. Following that, 5 advertisements are shown after every 40 listings.
Editing and Track Performance
If you make mistakes on the ad’s keyword, bid price, and budget at any moment especially when your advertising has begun, you may change and edit it at any time.
You can monitor the performance of your Search Ads for up to 90 days after they are created. The dashboard, which can be accessed from the Search Advertisements home page, allows you to keep track of the amount of views, clicks, orders, and other data produced by your ads.
Conclusion
Your products will be on top of the search page as long as your advertisement is running. Even though you have to bid the price among other competitors, the result will be satisfying.
As your products will be on top of the Shopee Search page, the probability of customers buying products from your Shopee store is high.
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