Who doesn’t know Instagram? As one of the most popular social media platforms, Instagram has turned into the place where you can do campaigns. How much Instagram ads cost Malaysia will depend on the type and duration of ads you choose. Are you curious about it? This article will give you all the information you need. So are you ready? Let’s check these articles out for more information needed!

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What Are Instagram Ads?

Most of us must know what Instagram is. Instagram is one of the most popular social media platforms nowadays. While Instagram ads are part of Instagram which posts need to be paid. How much is the price of an Instagram in Malaysia? The Instagram ads price varies, it depends on what types of advertising format you choose. 

Instagram ads are similar to Facebook ads for business, both of them appear throughout the app, including in users’ feeds, Stories, Explore, and more. They look similar to normal posts but actually it contains a “sponsored” label to indicate that they are an ad. They also often have more features than a normal post, such as links, CTA buttons, and product catalogs.

There are many different types of advertising formats on Instagram you can choose. Each ad format has its own selection of call-to-action options. Here are the advertisement formats you can choose such as:

  • Image ads.
  • Stories ads.
  • Video ads.
  • Carousel ads.
  • Collection ads.
  • Explore ads.
  • IGTV ads.
  • Shopping ads.
  • Reels ads.

Read also : 5 Tips Instagram Feed Ideas for Business and Examples

Benefits Of Promoting Business Via Instagram Ads

When you are promoting your business in social media, of course you need to find out how much is youtube advertising cost in Malaysia or Facebook advertising cost in Malaysia. If you promote your business on Instagram, you also need to know how much it costs to promote Instagram too. But before that, here are the benefits of promoting business via Instagram ads you need to know such as:

  • Increase awareness of your business or products among users who haven’t heard of you yet.
  • Show your ad to as many people as possible in your target audience.
  • Drive clicks to your website, app, or any other URL.
  • Get users to download your app.
  • Increase comments, likes, shares, event responses, and offer claims on your ad.
  • Get video views from users most likely to watch it.
  • Gather personal info from interested users 
  • Get users to send a message to your brand account.
  • Drive sales or sign-up conversions on your website or app.
  • Promote sales from your online store catalog.
  • Direct users to your brick-and-mortar location.
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How Much Should Instagram Ads Cost?

How much does it cost to promote instagram? The Instagram ad price Malaysia 2022 is highly dependent on a variety of factors.Some cost factors include:

  • Your targeting.
  • Competitiveness of your industry.
  • Time of year.
  • Placement.

Before you choose which platform you want to use to advertise your business, you need to find the online advertising cost in Malaysia. The estimated Instagram advertising cost Malaysia 2020 is between $0.20 to $2 per click. While the estimated Facebook ads price Malaysia is $0.5 – $3,5 per click.

Read also : How To Change Instagram To Business Account, Switch Easily

How Can I Promote My Instagram For Free?

There are two ways to promote and create your business. Promoting a post and Ads will only take a few taps and can be done right from the Instagram app, but lacks the customization options available in Instagram ads manager.

Promoting A Post In Instagram

The first and the easiest way to start advertising on Instagram is to promote one of your existing Instagram posts which is similar to Facebook’s Boost Post option. If you have a post which is performing well in terms of engagement, promoting it within the app is a quick and easy method to scale up the post’s success.

If you want to choose this method, you need to find a business or creator account on Instagram to help you with it. You will also need to have a Facebook Business Page connected to your Instagram account. Beside that, you will be prompted to choose your preferred audience, destination, budget, and duration for your ad to run.

Creating Instagram Ads Using Facebook Ads Manager 

In order to get Instagram’s ad targeting, creative, and reporting abilities, you can use Facebook Ads Manager to help you to create ad campaigns. It requires a bit more work to create Instagram ads using Facebook manager, Here are the steps for it.

  • Step 1: Choose your objective by going to Ads Manager and click +Create.
  • Step 2: Choose your budget and schedule. In this step, you have to choose how much you want to spend and how long your campaign will run. 
  • Step 3: Identify your audience by creating a New Audience or use a Saved Audience.
  • Step 4: Select your ad placements. In the Placements section, you can decide where your ads will appear.
  • Step 5: Create your ads by choosing your Facebook Page and corresponding Instagram Account. Then you can select your preferred ad format.
  • Step 6: Proceed to fill out the rest of the details under Ad Creative by choosing your pictures or videos, Input your ad copy, Select a payment option, Review your ad and Click Confirm.
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How Can Ginee Ads Help You Promote Business On Instagram?

If you don’t have time to manage your social media to promote your business, you can try to contact Ginee. Ginee will help you to promote your business in the google ads, Facebook ads and also Instagram ads. You don’t need to worry about the Instagram ads cost that might occur because Ginee can help you to promote your business based on your budget.


Instagram is the best place to promote your business online. You can choose the ads format as you want too. By using Instagram ads, you will get many benefits such as more traffic to your sites, increase your brand awareness,drive sales or sign-up conversions on your website or app, and promote sales from your online store catalog and many more. 

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