Are you curious on how to get preferred in Shopee? Let’s read this article to get more information about Shopee preferred and how to get the badge.

What Does Preferred Mean In Shopee?

Have you ever noticed the Shopee seller badge? If yes, you must have ever heard about Shopee preferred and Shopee Mall. You might be curious about the difference between Shopee preferred vs mall. Before we discuss the difference, you need to understand what Shopee Preferred is.

What is Shopee Preferred? Are Shopee preferred authentic? For your information, Shopee Preferred is a Shopee shop badge which is given to the selected Shopee seller. Not all sellers can get this badge, only the one who has great sales and excellent customer service can be chosen to get this preferred badge. Once you receive the badge, you will be in the list of Shopee preferred seller. 

Your shop will be identified as the preferred and it will show up in your shop and also product listing. Besides that, your listings will be tagged with “Shopee 100% Authentic Guarantee”. This tag will show up on your product display. This “Shopee 100% Authentic Guarantee” means that seller guarantee that they sell original products and will return the buyer if they received the counterfeit one.

Many people are confused whether Shopee preferred and Shopee mall are the same? Actually Shopee Preferred is different from Shopee Mall. Shopee Preferred sellers are the Shopee seller with the preferred pin badge which you can get if you meet all the requirements. While Shopee Mall is an exclusive marketplace where branded products are sold. 

How to get local seller tag on Shopee? You can get a Shopee badge when you fulfill all the requirements. Here are the requirements you need to fulfill such as:

  • Have strong sales record.
  • Offer a great customer service by answering the buyers’ chat and queries.
  • Ship all your orders quickly.
  • Have a clean record and comply all the Shopee’s seller policy. 
  • Have a good shop and product ratings.

What are the advantages of being a Shopee preferred seller? Being a preferred seller will give you a lot of advantages such as:

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Gain Customers’ Trust 

The first benefit you will get is getting your customers’ trust. The Shopee preferred badge means you are a trusted seller with a great sales record and good customer service. By having the badge, it will make the customer trust you and make them feel safer when buying things in your shop.

Increase Your Search Ranking 

Once you get the preferred Shopee badge, your search rank will be increased. This means you will be easily found by the customer. They just need to type your shop name on the search page and your shop will show up.

Attract More Customer With Shopee Coin Reward 

When you become a preferred seller, you will be able to give a discount to your customer by using the Shopee coin reward which can be used in the next shopping.

Exclusive Access to Shop Ads

Once you become a preferred Shopee seller, you will get exclusive access to shop ads. You can use these shop ads to help you with your business. Here are the benefits of using Shop Ads.

  • Increase the exposure and grow sales Shopee.
  • Increase your shop traffic.
  • Improve conversion rate as well as shop exposure.

Get a Selling Coach

Once you become a preferred seller, you can get a selling coach. This selling coach will help you with your business by helping you identify your product strategy, understand the competitors, demand and also market supply and also improve your conversions.

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Read also: 6 Top Sales in Shopee Recommendations for Selling Now

What Is Preferred And Preferred+ In Shopee?

We have discussed the difference between Shopee preferred and Shopee mall. Now what is Shopee preferred and Shopee Preferred+? Is there any difference? For your information, Shopee Preferred Seller are chosen from the Shopee Preferred programme.

This Shopee Preferred programme is a program that is made by the Shopee team to choose the qualified seller. Not all sellers can be qualified as the preferred seller. Only the one with a good rating, excellent sales and good customer service can be the preferred seller.

So what is Preferred+ seller? Shopee Preferred+ seller is a top performing Shopee seller. You can be a Shopee preferred + seller when you have improved your preferred seller. One of the Shopee preferred plus benefits you will get is you might get early access to Shopee new features.

Read also: 10 Online Marketing Tools to Boost Sales in Malaysia

How Do You Get Preferred Plus?

For your information, there is a Preferred seller plus Shopee programme. This program is launched by Shopee to rank the top preferred seller. You need to have a good performance to upgrade your badge from preferred seller to preferred + seller. Once you become the preferred + seller, of course you will get many benefits like Shopee Ads discount, new tag and many more.

Is there any Shopee preferred seller commission? Before we discuss this, let’s discuss what criteria you need to fulfill to get the preferred + seller.

Chat Response Rate

To upgrade your badge, you need to increase your chat response rate. Your chat response means you give great customer service that can help you with your business sales and also increase the conversion.

Shop Rating

Five star ratings means you are a good seller and trusted. These ratings will help to increase your shop traffic.

Late Shipment Rate (LSR)

To get a Shopee preferred + badge, you need to avoid the late shipment. Try to ship all the orders on time to get the positive ratings.

Non-Fulfilment Rate (NFR)

When you have a low non fulfillment rate, it means that the seller is reliable in fulfilling all the orders. This can help you increase the customers’ loyalty.

Weeks Meeting Preferred+ Seller Criteria

To get a new badge, you need to join the week’s meeting. This meeting helps to make sure that sellers do an excellent performance.

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Why Is Preferred Seller Status Denied?

Shopee preferred seller denied? Why does this happen? It is because you failed to fulfill all the criteria needed. Getting chosen to join the preferred seller programme doesn’t mean you will get a badge directly. You have to fulfill all the criteria too.


Not all sellers can get a Shopee preferred badge, only the one who has great sales and excellent customer service can be chosen to get this badge. You can ask more about this preferred program to Shopee customer service  like whether there is a Shopee preferred seller suspended.

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