How much do Twitter ads cost? With an advertising audience of 353 million, Twitter is an ultra effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids and promote your business.

Are Twitter ads worth it 2021? When used properly, these ads enable your brand to gain visibility and attract more followers, click throughs and app downloads.

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But how much do Twitter ads cost? Are they worth the cost?

You’ll find it hard to find a definitive answer to this. Naturally, the cost of Twitter ads varies for every marketer. They’ll differ depending on the aims, strategies, types of ads you use and the price you’re willing to pay per bid.

The good news is that Twitter has advertising solutions available for all business sizes and budgets.

5 Factors That Affect the Cost of Twitter Ads

How to advertise on Twitter for free? Several factors contribute to the total costs of your Twitter ads. This includes the type of adverts you’re using, the billable actions, your marketing techniques, your bid amount and of course, the budget you have available to you.

Ad Type

Twitter ads eligibility? Promoted ads: if you use Twitter, then you’re likely to have noticed these. Promoted tweets appear in your timeline and you’ll see them tagged as “promoted.” You can retweet, share and like promoted tweets the same way you would with regular tweets. 

Promoted tweets can increase visibility and engagement. These Twitter ads’ costs will depend on how much you bid, but prices vary from $0.50 to $2 per billable action.

Promoted Trends: at $200,000 a day, promoted trends aren’t for everyone, but if you’re a large corporation with established, engaged followers, these ads could prove worthwhile for you.

Twitter Promoted Trends ads combine video with Twitter’s Explore function and show on Android, iPhone and TweetDeck and Twitter displays these ads for 24 hours in its Trends list.

The purpose of these adverts is to spark conversations and reach Twitter’s considerable audience. Specifically, Twitter suggests using them for new launches and promotions to increase awareness.

Promoted Accounts: when you’re on Twitter, you might notice some suggestions of other accounts to follow. Typically, these ads are suitable for users who want to increase their followers or announce a product launch. Promoted accounts cost vary from $2-$4 per follower.

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Billable Actions

When you advertise on Twitter, the ad costs will also depend on your billable actions. Naturally, every marketer will have different objectives for their campaigns, so the type of billable actions you want Twitter users to take won’t be the same as another marketer or business owner. 

For instance, you may want to get more followers, encourage apps installed or get click-throughs to your website, while another business owner might want to focus on video views.

There’s no set rate for these actions. As a business, you decide how much you want to pay through Twitter’s auction model. Once a Twitter user clicks through to your website or install an app or takes another billable action, Twitter will charge you.

Auction Bids

One of the biggest influences on your Twitter ads cost is the amount you bid. As with any other auction, the highest bidder wins. Even if you’re willing to pay just a cent more than your rival, your ad will get shown.

However, if winning auctions is your goal, don’t overlook one crucial aspect of success with your bids: focus on your ads’ quality, as Twitter will pay attention to this, too. What that basically means is the higher the quality of your ads, the better the engagement and the lower your costs.

Bidding Types

You can choose three types of bids on Twitter: maximum, automatic and target bidding. Each of these types can influence your total Twitter ad costs in different ways.

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Maximum Bidding

With maximum bidding, you set your top bid in the same way you would for any other online auction. You won’t need to spend your maximum amount on every bid, just enough to win against your nearest competitor.

Automatic Bidding

Automatic bidding is Twitter’s default option. You decide your budget and Twitter will make the bid for you. There’s just something to consider with automated bidding, though. Although it might seem a good idea to leave it all to Twitter, you’ll spend through your budget pretty fast this way.

Target Bidding

Target bidding allows you to select your target cost per link, but it’s not for every ad campaign. Twitter limits its target bidding for website visits and followers.

Advertising Campaign Types

Your Twitter ads cost will depend on which campaign you select and what you hope to achieve from your advertising. For a more precise idea, Strike Social gives an excellent example of what this could look like in practice.


Twitter ads minimum budget? As with any other advertising campaign, measuring your key metrics lets you understand your ROI. Only then can you work out whether you’re getting fruitful results and growing your business, or whether you need to make some changes. 

However, not all metrics are equal when it comes to social media.

The metrics that you’ll want to focus on most are the ones that encourage engagement, increase conversions and how much this costs you per click. That means concentrating on metrics like your CPCs, CPFs and CPEs.

Read also: How Do I Track Youtube Ads and Analyse Them for Business?

What Should You Spend on Twitter Ads?

How much do Twitter ads cost in 2020? There’s no set amount that you should spend on Twitter. The site offers a mix of advertising items at differing prices and it’s all about considering which is best suited to your business.

However, before you can decide how much to spend on Twitter ads, you’ll need to consider what you’re trying to achieve with your advertising campaign. 

How much does it cost to promote a tweet in the UK? For example, a small business trying to promote its craft products might find that promoted tweets are enough to get click throughs and conversions. In contrast, larger companies building on their existing audience are likely to have a more significant marketing budget and want to take a different approach.

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How Ginee Ads help you in promoting business using Twitter Ads?

With Twitter, you can customise your adverts to suit your individual needs and there are no minimum costs.

When you’re setting up your adverts, Twitter will ask you to set your total budget and daily maximum. Twitter’s general guidance is to set your budget at a price you’re comfortable with, but even if you don’t have the marketing budget of a multimillion corporation, a little can take you a long way.

Read also: 6 Tips Growing Brand Awareness with PPC and Paid Campaigns

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Your Twitter ads costs will vary depending on several factors, including the strategy you use, the billable actions and the type of adverts you choose.

Depending on your brand’s size, not all Twitter’s advertising options are ideal for every business. 

A small business with a limited budget isn’t likely to want to spend massive amounts. In contrast, a corporation will have a significant marketing budget at its disposal and be willing to spend much more.

However, with no minimum spend and the ability to target an audience, you may find Twitter ads are a useful tool for gaining visibility and promoting your brand. 

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