4 Best Video Format For Facebook Ads You Should Try!

Facebook is a social media platform which is known for supporting video formats. Are you curious about what is the best video format for facebook ads? But before you know the best facebook video format size, you need to know what you will get when uploading the videos on Facebook.

For your information, videos have become the most popular content pieces you can use for your social media channels. There is also a facebook video size 2021 you need to fulfill. You can use facebook video ads to do any product campaign,product promotion and also audience engagement. By using video ads, it will help you to boost your website or social media traffic faster than any other marketing method. 

Facebook video ads are the best choice if you want to increase engagement on the platform. To get the viewer’s attention you should also take notes on which video formats perform the best on Facebook and don’t forget there is a facebook video size limit which you need to fulfill too. 

You can upload videos of any format you want for Facebook Ads. Although the platform allows for plenty of them, it doesn’t mean that all of the formats will work just as effectively. When you upload a video, it will make the platform versatile. Beside that, the social media platform itself will recommend the best facebook video ads and will inform you that not all of the formats will be as high-quality as you expect them to be.

Here are the 4 best video formats for Facebook Ads you should try. Let’s check these out!

Facebook Video Ads Sizes

Facebook is the best place to post your videos ads. Facebook has one key recommendation to its advertisers: design for mobile first. The facebook video size in 2021 is the same as facebook video size 2020.

You can choose whether you want to upload your video in square or vertical version. The aspect ratio for the square version is 1:1 and facebook video size 4:5, 9:16 and 16:9 for the vertical version. These ratios will help you to maximize the compatibility on both desktop and mobile screens. 

Facebook platform also recommends keeping videos short within 15 seconds or less and designing videos that work with and without sound. Facebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. These ads appear in those video feeds.

Recommended: Highest resolution available (at least 1080 x 1080 px)

Video ratio: 4:5 (16:9 to 9:16 supported)

Video file size: 4GB max

Minimum video length: 1 second

Maximum video length: 240 minutes

Facebook Image Ads Size

Another way to get your audience’s attention on Facebook is by using images for your ads. It will help your customer to see your product or brand in a unique, eye-catching way. With facebook image ads size, your customers can see what they are buying before they buy it.

So if you want to get your audience’s attention on Facebook, you need to include images in your ads and don’t forget to design your image ads too before posting it. There are different facebook ad specs for different ad destinations such as newsfeed, messenger, the right column and display formats such as in mobile or desktop. 

Now, Facebook’s Ads Manager lets you upload different images for different display formats, and preview the way an ad looks before it goes live in your Facebook. Here are the specifications you need to use.

Maximum file size: 30 MB

Aspect ratio: 1:1

Resolution: at least 1080 x 1080 px

Read also : 2 Ways To Do Facebook Live Selling And Sell On Facebook

Facebook Carousel Ads Size

You can post your Carousel ads in up to 10 images or videos in one ads without having the user navigate to a new page. Carousels can appear in six different places on Facebook such as :

• The main Facebook feed
• The right column, 
• The instant articles
• Facebook Marketplace
• The Facebook Audience Network
• The Facebook Messenger. 

All carousel formats use similar image and video specs. Carousels have become popular nowadays since they can attract your customer’s attention. For the best ads, you need to fulfill the following specifications such as :

Resolution: at least 1080 1080 pixels

Maximum image file size: 30MB

Ratio: 1:1

Minimum number of cards: 2

Maximum number of cards: 10

File types: PNG, JPG, MP4, MOV, GIF

Facebook Collection Ads Size

You might be curious about what Facebook Collection Ads are. Collections are one of an ad type that makes it easier for users to browse and purchase products directly in the Facebook feed. A Collection ads usually includes a cover image or video followed by several product images.

In Facebook collection, you can choose whether you want your video to autoplay when a user scrolls over your collection or not. Beside that, you can also add buttons, carousels, photos, text and video to Instant Experience ads. By clicking the video ads, you will get a full-screen experience designed to drive traffic directly to your product pages.

Here are the specifications for facebook collection ads you need to fulfill. You can also use facebook video format converter to help you with it.

Resolution: at least 1080 x 1080 pixels

Max aspect ratio: 1:1

File types: JPG, PNG, MP4, MOV, GIF

Maximum image file size: 30 MB

Maximum video file size: 4 GB

Read also : Owning A Business? Know Digital Marketing Funnel Marketing!

Conclusion

Facebook is the best place you can use to advertise your brand and products. You can choose many kinds of ads to help you to promote your brands. By using video ads, it will help you to boost your website or social media traffic faster than any other marketing method. Beside that, you can adjust the ads video duration as you want whether you want a short video or long one and don’t forget to fulfill the specification too.

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