A Guide to TikTok Business Account for Starter

Do you still remember how Malaysians reacted to TikTok videos years ago? Some would disagree and some would swear that they are not going to use TikTok. But, look how it changed for those who used to diss and make fun of TikTokers, now they are joining the bandwagon. Nowadays, TikTok is full of small businesses to spread brand awareness and to promote their products. So, how does the TikTok Marketing Guide in Malaysia work for TikTokers?

TikTok’s algorithm is changing day by day. Some days your For Your Page will fill with videos of TikTokers dancing and singing, some days your For Your Page will fill with informational TikTok videos and TikTok videos of small businesses promoting their products. Some days, you can see any category of TikTok videos appear on your For Your Page.

TikTok too has become a platform for anyone to sell their products. A lot of businesses used the 60-seconds of TikTok video to spread brand awareness with visually aesthetic editing videos that caught their potential customers’ attention.

Every TikTok user has the opportunity to become famous based on the TikTok videos views. Slowly, you can be the next TikTok influencer in Malaysia!

What is TikTok?

TikTok is a short-form video-sharing application that enables users to make and share 15-second films on any subject they want. In China, the app’s developer, Bytedance, uses a separate version of the app, called Douyin, to promote the product. 

With both the iOS and Android versions of TikTok, users have access to an extensive library of sounds and music samples, as well as the ability to apply unique effects and filters. You may also include videos that you have taken with your phone. The software is marketed by the business as a social network for video sharing.

How to Start Your Journey on TikTok?

Did you notice when you open your TikTok app, it directs you to the For Your Page. You can simply watch TikTok videos by scrolling down or scrolling up. But, if you want to Comment or Like the TikTok videos, you have to sign up for an account. 

Since TikTok sign up page does not appear while you are scrolling down all the TikTok videos, here are guides for you to sign up TikTok account:

Install TikTok

You can simply install the TikTok app on your phone. If you are an Apple user, you can install the TikTok app through the App Store. And if you are an Android user, you can install the TikTok app through Google Play.

Go to Me

Once you have opened the app, you can click on Me. There are four options for you to use to sign up for your account including:

• Use phone or email
• Continue with Facebook
• Continue with Apple
• Continue with Google.

Once you have clicked on your option, you have to fill in the information and wait for the OTP number to verify.

Add Profile Photo or Video

Once you have done with the sign up, you can change your profile photo by going to Edit Profile and tap on Change Photo or Change Video.

You may also Take photo or Upload Photo for photo. Video, on the other hand, select from your photo gallery.

Once you have selected a profile video, your profile pictures will no longer be displayed on your profile. To be able to submit photos, they must be at least 20×20 pixels in size.

Username

Choose wisely for your username, especially when you want to use the account for your business. You may put your business name as TikTok username. 

You can go to Me, tap on Edit Profile, and type your username.

It is possible to alter your username just once every 30 days. Usernames may only include letters, numbers, underscores, and periods; no other characters are permitted. Periods, on the other hand, cannot be used at the conclusion of a username.

Link to Other Social Media

To increase your business visibility, you can link your TikTok account to another social media account such as Instagram or Youtube.

Simply just go to Me, tap on Edit profile, and select Add Instagram to your profile to link your social media accounts.

And voila, you are almost done! 

This account can be your business account or personal account. But to make it official as your business account. There are other steps for you to follow!

Read Also: Challenges of eCommerce: Everything You Need to Know

Switching to Pro (Business) Account

By converting your TikTok personal account, which you are now using as a business account, to a TikTok Pro account, you will be able to more effectively reach your target consumers and generate results more rapidly via TikTok Ads Manager.

How to Change from TikTok Personal Account to TikTok Pro Business Account?

Many TikTok businesses use TikTok personal accounts to promote their brand and products. They don’t really utilize TikTok’s features to the maximum. 

Afraid of losing all the TikTok contents, especially the ones that gain more than 100k views? Don’t worry! If you change the personal account to a business account, your contents will still be there. 

Here how to change:

1. Go to Profile page
2. Go to 3 lines at the top of your page
3. Go to Manage Account
4. Select Switch to Business Account
5. Select Next, and Choose the Category.
6. And, voila done!

How to Create Content for TikTok Business?

Once you have changed to TikTok Business, you have to come up with a TikTok marketing strategy 2021 to promote your products via videos on TikTok daily. You also have to come up with TikTok content strategy, TikTok strategy for brands, and TikTok strategy for businesses. 

To start, you can use TikTok marketing strategy template for you to follow:

Check out Your Competitors’ Account

To start crafting your TikTok strategy on creating contents, you can visit your competitors’ TikTok account. From there, you can see how they promote their brands and products and how effective they are.

 You can also get ideas from their content but do not plagiarist their ideas and contents. You can learn how they edit their videos and check what editing app they are using.

Hashtag Research

One of the significant components of TikTok is the hashtag. Hashtags increase the exposure of your content while also assisting visitors in finding the material they are searching for. Anyone seeking for material on a particular subject or area of interest may easily find it by searching for the topic or area of interest using a relevant hashtag. 

From a business standpoint, hashtags may assist you in getting your content in front of the appropriate individuals.

Current Trends

There will always be new trends on TikTok. The trends could be from the sound, the filter, or the editing. To reach more audiences, you can use all the current trends to promote your brands and products.

Your content does not have to be beautiful with such powerful editing. It can be simply a video of you holding your products while following the current trends of sound. 

Voila! You Are Done

After you have done your research and gather up all your ideas. Now you can execute it. You can do 15-seconds, 60-seconds or 3 minutes videos. 

You can also learn how to edit the videos by using TikTok filters or you can edit through any editing software. 

Be creative and have fun!

Read Also: How To Start A Small Business Using ECommerce In Malaysia

Conclusion

In this digital era, all owner businesses have to take part on social media to widen their audiences. TikTok is full of young people and it is the most suitable platform to promote your brand and products. You can check TikTok website for TikTok marketing strategy case study for a better understanding.

Think of TikTok videos as advertisements. What do you want to achieve through your advertisement? 

Plan Your Business Strategy with Ginee Malaysia

Planning your business strategy might be hard if you do it alone. You need knowledge on business, and how it operates. Since all businesses go online, the competition is tight each day. You need a plan to outshine your business. You need to be at the top of Google search rankings. But how?

Worry less, my dear. Ginee Malaysia provides you with professional help on how to advertise your products and services. With 360 degree digital marketing services, you can achieve your goals sooner than you thought. 

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